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110910 demographics

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    110910   demographics 110910 demographics Presentation Transcript

    • Basic Social Media Strategy
      Organize Your Tools
      What’s in it for you?
      Pinnacle
      Joel Wolfgang
      @joel_wolfgang
      Social Media Consultant
      November 9, 2010
    • Ever expanding
      Social Media Strategy
    • Presence
    • Trusted Resource
    • Authority
    • Relationship
    • Social Demographics
      Where Should You Spend Your Time?
      What’s in it for you?
      Pinnacle
      Joel Wolfgang
      @joel_wolfgang
      Social Media Consultant
      November 9, 2010
    • Who is using Social Media?
      Social Demographics
    • by gender
    • by age
    • 0 - 17
      18 - 34
      by age
      35 - 49
      50+
    • Twitter
      Social Demographics
    • 1.8 Million new accounts per day
    • Lady Gaga has the most followers with 7,021,633
    • 24% of Twitter users have 0 followers
    • 19% have at least 10 followers
    • 36% of Twitter followers have more following them than they follow
    • 97% of Twitter users have less than 100 followers
    • 81% of Twitter users are following less than 100 people
    • 41% of Twitter users haven't tweeted since they opened their account
    • facebook
      Social Demographics
    • 500 Million Users World-Wide
    • Approximately 150,000,000 US Users
    • 2nd Most visited website in the world
    • Has 130 friends
      Average User:
    • Spends 46 minutes per day on Facebook
      Average User:
    • Connected to 80 Community pages, events and groups
      Average User:
    • Creates 90 pieces of content each month
      Average User:
    • Youtube
      Social Demographics
    • 2,000,000,000 videos per day watched
    • 52% of people share a video daily
    • Every 00:01:00 = 24:00:00 of video uploaded
    • LINKedin
      Social Demographics
    • 80,000,000 Members
    • 40,000,000 Members Outside U.S.
    • New member every 00:00:01
    • Executives from all Fortune 500 companies are members
    • Average income for users is $104,000 per year
    • Blogging I
      What is a Blog and How Does it Work?
      What’s in it for you?
      Pinnacle
      Joel Wolfgang
      @joel_wolfgang
      Social Media Consultant
      November 9, 2010
    • Basics
      Blogging
    • Why Blog?
      Creates Authenticity
      Better SEO
    • Facebook Techniques
      How to Utilize Facebook for Business
      What’s in it for you?
      Pinnacle
      Joel Wolfgang
      @joel_wolfgang
      Social Media Consultant
      November 9, 2010
    • Overview
      Facebook Techniques
    • Facebook Strategy
      Develop a Facebook Page for your business
      Develop a Posting Strategy
      Engage on a Regular basis
      “Like” Community Pages
    • LinkedIn Techniques
      How to Utilize LinkedIn for Business
      What’s in it for you?
      Pinnacle
      Joel Wolfgang
      @joel_wolfgang
      Social Media Consultant
      November 9, 2010
    • Overview
      LinkedIn Techniques
    • LinkedIn Groups
      LinkedIn Techniques
    • Answer Questions in Your Area of Expertise
      LinkedIn Answers
    • LinkedIn Strategy
      Create and Maintain a Company Profile
      Participate in a Group
      Answer Questions
    • Blogging II
      Why Blogging is a Great Idea for Every Business
      What’s in it for you?
      Pinnacle
      Joel Wolfgang
      @joel_wolfgang
      Social Media Consultant
      November 9, 2010
    • Search Engine Optimization
      Blogging II
    • Each Post Becomes its Own Page
    • Community Building
      Blogging II
    • Strategy
      Blogging II
    • Blogging Strategy
      Who Will Post?
      Design a Blog
      Stay Consistent
    • Geosocial
      A Glimpse of Web 3.0
      What’s in it for you?
      Pinnacle
      Joel Wolfgang
      @joel_wolfgang
      Social Media Consultant
      November 9, 2010
    • Brief History of the internet
      Geosocial
    • Geo-Location
      Foursquare
      Earn points and badges
      Check-in style
      Share location on twitter/Facebook
      Gowalla
      Earn points and badges
      Check-in style
      Share media on twitter/Facebook
      Facebook Places
      Check-in Style
      Share location on Foursquare/Gowalla
      Google Latitude
      Tracking Style
      Shows position of your GPS device on a map.
    • Getting Ahead of the Game
    • Geosocial Strategy
      Add Your Business To These Services
      Get Involved
    • Basic Social Media Strategy
      Leaving This Room
      What’s in it for you?
      Pinnacle
      Joel Wolfgang
      @joel_wolfgang
      Social Media Consultant
      November 9, 2010
    • Review
      Basic Social Media Strategy
    • Facebook Strategy
      Develop a Facebook Page for your business
      Develop a Posting Strategy
      Engage on a Regular basis
      “Like” Community Pages
    • LinkedIn Strategy
      Create and Maintain a Company Profile
      Participate in a Group
      Answer Questions
    • Blogging Strategy
      Who Will Post?
      Design a Blog
      Stay Consistent
    • Geosocial Strategy
      Add Your Business To These Services
      Get Involved
    • Basic Strategy
      Presence
      Trusted Resource
      Authority
      Relationships