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  • A website or part of a website. They're known for being incredibly flexibleTime relevant information is able to be shared in an easy scalable formatMakes it easy to update your websiteMany people get a website, but don't update it or update it frequently.If you don't update people don't want to visit frequentlyWe'll talk later about how this effect search enginesBlogs are an excellent way to keep your website up to date simply and fresh for readersYou can easily share informationThis makes it easier for you to let people read your sites through email, or a blog reader It also makes it easier to sign your blog up to different servicesPut your posts as notes on FacebookAuto-publish them to Twitter
  • There are several parts to a blogPagesPostsPlug-ins
  • Why blog?Blogging creates authenticity It shows your business in a new lightIt helps your customers better understand your businessIt can also show how to better use your productsBlogging can create better search opportunities.
  • HistoryDeveloped in 2002 opened to the public in 2003 as a professional social network.It has 80,000,000 membersHalf are in the USHow the site worksIt is probably the most true social networking site on the webIt allows you to see how people are connected to you.It will even allow you to pay an extra fee to see more levels of connectionsThe idea being that people could share their networks online.So if you needed a lawyer and I knew one you could search for a local lawyer and see the one's I know.It took what we do everyday in business and put it online.
  • ach post is unique and its own page and therefore can be indexed by search engines.Long-tail KeywordsLong-Tail KeywordsThey aren't long keywords or key phrases, but when you look at a graph of your search hits from most searched for terms to least searched for terms the smaller ones you'll find a Long-Tail in the graph.If you develop a strategy to attack keywords that people are looking for you can become an authority on greater search termsIf a post gets two search hits per month and you have a 1000 blog posts you now have 2,000 extra hits per month.Eventually the pages that get a few hits in total bring in more traffic than your main couple of pagesConsistent addition of contentWebsites are not brochures or postersMany sites sit and don't changeSearch engines will rank you lower if you site stays stagnate for long periods of timeA blogging strategy allows your site to stay fresh and current
  • Consistent writing can create consistent readersMany consistent readers can create a community.Consistent readers count you as an authority.Consistent readers will share your content.Engage with commentersBe ready to answer questions Respond to negative comments appropriatelyDon't be afraid to add to a conversation that's happening
  • Develop a blogging strategyWho will post?How often will you post?Who is in charge of editing?
  • Design a blog Keep it similar to your current webpagePut in on your webpagei.e. www.example.com/blogThis is better for SEOStay consistentDevelop a plan for vacations and holidaysGet a head by a couple of weeks


  • 1. Blogging I
    What is a Blog and How Does it Work?
    What’s in it for you?
    Joel Wolfgang
    Social Media Consultant
    November 9, 2010
  • 2. Basics
  • 3.
  • 4. Why Blog?
    Creates Authenticity
    Better SEO
  • 5. Blogging II
    Why Blogging is a Great Idea for Every Business
    What’s in it for you?
    Joel Wolfgang
    Social Media Consultant
    November 9, 2010
  • 6. Search Engine Optimization
    Blogging II
  • 7. Each Post Becomes its Own Page
  • 8.
  • 9. Community Building
    Blogging II
  • 10. Strategy
    Blogging II
  • 11. Blogging Strategy
    Who Will Post?
    Design a Blog
    Stay Consistent