A website or part of a website. They're known for being incredibly flexible Time relevant information is able to be shared in an easy scalable format Makes it easy to update your website Many people get a website, but don't update it or update it frequently. If you don't update people don't want to visit frequently We'll talk later about how this effect search engines Blogs are an excellent way to keep your website up to date simply and fresh for readers You can easily share information This makes it easier for you to let people read your sites through email, or a blog reader It also makes it easier to sign your blog up to different services Put your posts as notes on Facebook Auto-publish them to Twitter
There are several parts to a blog Pages Posts Plug-ins
Why blog? Blogging creates authenticity It shows your business in a new light It helps your customers better understand your business It can also show how to better use your products Blogging can create better search opportunities.
History Developed in 2002 opened to the public in 2003 as a professional social network. It has 80,000,000 members Half are in the US How the site works It is probably the most true social networking site on the web It allows you to see how people are connected to you. It will even allow you to pay an extra fee to see more levels of connections The idea being that people could share their networks online. So if you needed a lawyer and I knew one you could search for a local lawyer and see the one's I know. It took what we do everyday in business and put it online.
ach post is unique and its own page and therefore can be indexed by search engines. Long-tail Keywords Long-Tail Keywords They aren't long keywords or key phrases, but when you look at a graph of your search hits from most searched for terms to least searched for terms the smaller ones you'll find a Long-Tail in the graph. If you develop a strategy to attack keywords that people are looking for you can become an authority on greater search terms If a post gets two search hits per month and you have a 1000 blog posts you now have 2,000 extra hits per month. Eventually the pages that get a few hits in total bring in more traffic than your main couple of pages Consistent addition of content Websites are not brochures or posters Many sites sit and don't change Search engines will rank you lower if you site stays stagnate for long periods of time A blogging strategy allows your site to stay fresh and current
Consistent writing can create consistent readers Many consistent readers can create a community. Consistent readers count you as an authority. Consistent readers will share your content. Engage with commenters Be ready to answer questions Respond to negative comments appropriately Don't be afraid to add to a conversation that's happening
Develop a blogging strategy Who will post? How often will you post? Who is in charge of editing?
Design a blog Keep it similar to your current webpage Put in on your webpage i.e. www.example.com/blog This is better for SEO Stay consistent Develop a plan for vacations and holidays Get a head by a couple of weeks
What is a Blog and How Does it Work?
Social Media Consultant
November 9, 2010