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110910 basic social media

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  • Social Media Strategy should always be growing.Expanse of Social Media Site involvementExtensive connections across SM sites and your websiteConversations about you and your brand across social environmentsThe problem isn't how do we get it to grow; but how can we grow in the right direction.It’s a marathon not a sprintThe Process that companies are viewed by people through Social MediaPresence - How large or a Presence do you have in Social Media?Trusted Resource -Do people trust you as a quality resource?Authority - Will people share what you have to say with others?Relationship - How often do you wow your followers with a personal connection?
  • PresenceEvaluate your current presenceDo you have a website?What Social Media sites are you currently on?How frequently are you involved with those sites?What features on those sites do you use the most?What features do you use infrequently?Are there sites you think you should be involved in but aren't? Or don't know how?
  • Trusted ResourceDevelop an information sharing strategyWhat information do you offer?How often will you share information?General tipsMake producing quality content your highest priority.90/10 ruleWhat information do you share?Is it timely, relevant?Is it worth a person's time?
  • AuthorityDo they share you?Do you get Retweeted on Twitter?Do people suggest your Facebook page to friends?Does someone write a blog article about you or an event that you put on?
  • RelationshipReach out to people. EngageDo more than just connect your blog feed to Social sitesDon't work more in any one medium than anotherInteractWhen appropriate respond and ask questions of people.If it get personal or into detail take the conversation to personal communicationDM on twitterEmail PhoneListenCheck your sites often and especially throughout the day.Leaving things unchecked could be disastrous

110910   basic social media 110910 basic social media Presentation Transcript

  • Basic Social Media Strategy
    Organize Your Tools
    What’s in it for you?
    Pinnacle
    Joel Wolfgang
    @joel_wolfgang
    Social Media Consultant
    November 9, 2010
  • Ever expanding
    Social Media Strategy
  • Presence
  • Trusted Resource
  • Authority
  • Relationship