Social Media Strategy should always be growing. Expanse of Social Media Site involvement Extensive connections across SM sites and your website Conversations about you and your brand across social environments The problem isn't how do we get it to grow; but how can we grow in the right direction. It’s a marathon not a sprint The Process that companies are viewed by people through Social Media Presence - How large or a Presence do you have in Social Media? Trusted Resource -Do people trust you as a quality resource? Authority - Will people share what you have to say with others? Relationship - How often do you wow your followers with a personal connection?
Presence Evaluate your current presence Do you have a website? What Social Media sites are you currently on? How frequently are you involved with those sites? What features on those sites do you use the most? What features do you use infrequently? Are there sites you think you should be involved in but aren't? Or don't know how?
Trusted Resource Develop an information sharing strategy What information do you offer? How often will you share information? General tips Make producing quality content your highest priority. 90/10 rule What information do you share? Is it timely, relevant? Is it worth a person's time?
Authority Do they share you? Do you get Retweeted on Twitter? Do people suggest your Facebook page to friends? Does someone write a blog article about you or an event that you put on?
Relationship Reach out to people. Engage Do more than just connect your blog feed to Social sites Don't work more in any one medium than another Interact When appropriate respond and ask questions of people. If it get personal or into detail take the conversation to personal communication DM on twitter Email Phone Listen Check your sites often and especially throughout the day. Leaving things unchecked could be disastrous
110910 basic social media
Basic Social Media Strategy
Organize Your Tools
Social Media Consultant
November 9, 2010