110910 basic social media

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  • Social Media Strategy should always be growing.
    Expanse of Social Media Site involvement
    Extensive connections across SM sites and your website
    Conversations about you and your brand across social environments
    The problem isn't how do we get it to grow; but how can we grow in the right direction.
    It’s a marathon not a sprint
    The Process that companies are viewed by people through Social Media
    Presence - How large or a Presence do you have in Social Media?
    Trusted Resource -Do people trust you as a quality resource?
    Authority - Will people share what you have to say with others?
    Relationship - How often do you wow your followers with a personal connection?
  • Presence
    Evaluate your current presence
    Do you have a website?
    What Social Media sites are you currently on?
    How frequently are you involved with those sites?
    What features on those sites do you use the most?
    What features do you use infrequently?
    Are there sites you think you should be involved in but aren't? Or don't know how?
  • Trusted Resource
    Develop an information sharing strategy
    What information do you offer?
    How often will you share information?
    General tips
    Make producing quality content your highest priority.
    90/10 rule
    What information do you share?
    Is it timely, relevant?
    Is it worth a person's time?
  • Authority
    Do they share you?
    Do you get Retweeted on Twitter?
    Do people suggest your Facebook page to friends?
    Does someone write a blog article about you or an event that you put on?
  • Relationship
    Reach out to people.
    Engage
    Do more than just connect your blog feed to Social sites
    Don't work more in any one medium than another
    Interact
    When appropriate respond and ask questions of people.
    If it get personal or into detail take the conversation to personal communication
    DM on twitter
    Email
    Phone
    Listen
    Check your sites often and especially throughout the day.
    Leaving things unchecked could be disastrous
  • 110910 basic social media

    1. 1. Basic Social Media Strategy Organize Your Tools What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 9, 2010
    2. 2. EVER EXPANDING Social Media Strategy
    3. 3. Presence
    4. 4. Trusted Resource
    5. 5. Authority
    6. 6. Relationship

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