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Dtac Information by EI 13A CMMU

Dtac Information by EI 13A CMMU

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Dtac group1 Dtac group1 Presentation Transcript

  • Company Information
    by Group 1
    KunlapaKattinanon 5350013
    TanapornSuwanrakkul 5350034
    WittayaPruphimong 5350041
    SorawitYuenyongvithayakul 5350042
    ApapatchPiriyanon 5350045
  • ..Company Background..
    .History.
    The Company, operating under "dtac" brand, was founded in August 1989 to provide wireless telecommunication service in 800 Mhz and 1800 Mhz frequency bands in Thailand under a 27-year "Built-Transfer-Operate" concession granted by CAT Telecom Public Company Limited (formerly known as Communications Authority of Thailand-"CAT")
    Total Access Communication Public Company Limited or “DTAC” is one of the leading telecommunication services providers in Thailand. Founded in August 1989, it operates 800 MHz and 1800 MHz frequency bands under a concession granted by the Communications Authority of Thailand (“CAT”). As of 6 September 2007, the Company's registered capital was Baht 4,744,161,260 of which Baht 4,735,622,000 was paid-up capital and divided into 2,367,811,000 ordinary shares with a par value of Baht 2.
    To promote the development of telecommunication services in Thailand, the private sector was allowed to participate in the telecommunication market under concessions on a Build-Transfer-Operate (“BTO”) basis with two state enterprises, which has been corporatized as TOT Corporation Public Company Limited (“TOT”) and know as TOT Public Company Limiteded and CAT Telecom Public Company Limited (“CAT”)
    Under the BTO arrangement, the private operators, as concession holders, are required to build network infrastructure and transfer the assets to the state agencies granting the concessions. The operators thereafter have an exclusive right to use the assets during the term of the concession and operate cellular network to provide services on a revenues sharing basis with the state agencies awarding the concessions (in our case ‘CAT’) in return for the exclusive right to the use of the allocated frequency band.
    .Overview.
  • ..Company Vision..
    DTAC could be the number one company of telecommunication that has closen by people who is looking for the best mobile service on everytime and everywhere they want
    To  understand consumer satisfaction and offer them with new innovation, including to the best customer service and quickly response to their need in order to impress customer experience.
    To build confidence to customer, stockholder, investor and all partnerships of Dtac company.
    To build new working atmosphere style by give opportunity for all parties in the company to express fully creativity and new idea to their workplace. Besides, give proper profit and promote by parties performance that has the accomplishment of the task.
    ..Company Mission..
    DTAC could be top class of Telecommunication Company in the world
  • ..Company Product & Service..
    Customer
    .Product.
    .Mobile Phone & Aircard.
    Foreign Customer
    New Customer
    Dtac Internet Sim
    Happy Sim
    Simple
    Instant Sim
    Blackberry by Dtac
    DtaciPhone
    DtacAircard
    Existing Customer
    SunblockSim
    Happy Internet Sim
    .Service.
    15 หยกๆ
    16หย่อน Sim
    ATM Sim
    Feel good Service
    Phone Setting
    บริการเสริม/VAS
    Happy Movie Sim
    New & Existing Customer
    คงกระพัน Sim
    Overseas Call
    Online Service
    Auto Roaming
    ม่วนชื่น Sim
    Domestic Customer
    Sim
    (Post Paid)
    Sim
    (Pre Paid)
  • ..Organization Structure..
    Mr. ChaiyodChirabowornkul
    Dr. KetchayongSkowratananont
    Senior Vice President
    (Head of Postpaid Division)
    Senior Vice President
    (Head of Prepaid Division)
    Mr.ToreJohnsen
    Director
    Mr. Thana Thienarchariya
    Chief Corporate Affairs
    No Picture Available
    Mr. Rolf Marthinusen
    Mr. TerjeBorge
    Mr. Roar WiikAndreassen
    Mr. PetterFerburg
    Mrs. PatrapornSirodom
    Ms. TipayaratKaewsringarm
  • ..Company Performance..
    Revenue & Profit
    • 2008,Dtac earned Profit from of compromise
    about 242 million baht that made profit unusallyhigh.
  • ..Company Effective Organizational Management..
    Strategy
    At past we interested ‘Big’ customer’s size with attractive ‘Price’
    At Present we interest ‘Minor’ with frequency marketing
    for more customer satisfaction by data are from
    “Data Mining “ and “ External Data”
    Micro Segmentation
    Goods : Reduce marketing cost because can offered
    campaign which match with customer demand.
    $
    Dtac’s Micro Segmentation
    Use Data Mining that from study 18 million customer’s behavior found although female age 25-35 (Various Value Customer) ratio less than male but they are more power consume and 60% is mainly on day calling.
  • ..Company Effective Organizational Management..
    Strategy
    Churn Rate is total amount cancelled service customer.
    It’s Effect with company bottom line because new customer cost is higher than keeping existing customer cost
    Dtac using reduce churn rate strategy at result is Happy Heart Service
    It made Dtac can keep existing customer and also they’re CRM (Customer Relationship Management) too.
    Reduce Churn Rate
    Change Sale System of Staff for more quality customer.
    Happy Network Alert
    Emergency Call Back
    Emergency Refill
    Day Give Away
    Translation
    Balance Transfer
    Wrong Call Refund
  • ..Company Effective Organizational Management..
    Innovation
    MobiEasy Click (May 2007)
    • New Multimedia Innovation
    • Artist catalog on mobile phone with FLASH in digital mobile service development ; Songs , Pictures and Special Scoops service on WAP.Mobiclub.net
    ATM Sim (Mar 2008 )
    • First in Thailand Innovation that combine between financial transaction and mobile
    • For Dtac and Kasikorn Bank Customer
    • Check Balance, Transfer , Notification Warning Payment, Monthly payment ,
    Mobile balance up , Life Insurance Payment through mobile phone like ATM.
  • ..Company Effective Organizational Management..
    Innovation
    Real-Time Solution (May 2008)
    • Co-operation between Dtac, Seniorcom, Microsoft (Thailand) and SIPA.
    • Combine 2-Ways SMS system with automotive management software
    • Help entrepreneur and customer check all data via sms and create bill collector system by call and real-time data input on PDA via EDGE/GPRS
    Refill via Credit Card on Internet (Nov 2009)
    • First in Thailand, Customer can refill via credit card on internet
    • Through secure system K-Payment Gateway that verified by Visa and Mastercard. Completely reill and most secure
  • ..Company Effective Organizational Management..
    Innovation
    DSMART Solution (Nov 2009)
    • Solution that enables it to monitor network performance and customer experience from a single center The move aims to deliver the greatest satisfaction to customers as problems can be solved at much faster speed.
    • The dSmart solution consists of 6 main modules as follows
    • Fault Management boosts monitoring efficiency, enables the visibility of overall problems and discovers the root causes of problems. Consequently problems can be detected and solved quickly.
    • Inventory Management System handles unusual incidents. It records every unusual incident so dtac knows what in its systems cause a problem to customers. This allows efficient inventory management.
    • Trouble Ticketing System helps cope with the incidents or problems that occur within dtac’s systems or with customers.
    • Performance Management enables the monitoring of dtac’s network efficiency and quality. It helps us foresee problems before they really happen and affect customers.
    • Customer Experience Management helps provide customers with quality services and efficiently check the transmission of voices and data via mobile phones
    • International Direct Diallinghelps monitoring both Outbound and Inbound customer including the customers who make the international call via dtac International Direct Dialling Service. Moreover, This tool also collect all performance data of our of dtac Carrier to ensure their service's reliability and according to the agreed Service Level Agreement.