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Social Media Lessons from the Obama Campaign

by Director, Communications and Employee Engagement at BAE Systems on May 19, 2009

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Obama has already succeeded in changing the way strategists think about engineering electoral victory. But, the lessons learned from his campaign won’t just be applied to future elections. Nor will ...

Obama has already succeeded in changing the way strategists think about engineering electoral victory. But, the lessons learned from his campaign won’t just be applied to future elections. Nor will they be limited to governing how the president relates to the American people. By combining social media and micro-targeting in the manner that it did, the campaign revealed force multipliers that are already being adopted by advocacy groups pushing their own issue agendas.

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  • zhangjieluke zhangjieluke good ,thank you 3 years ago
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Social Media Lessons from the Obama Campaign Social Media Lessons from the Obama Campaign Document Transcript