Web 2.0 for online retailers Roger Willcocks Pindar Screen Pages E-commerce Forum, London, May 2007 Pindar Screen Pages

Agenda 2.0 What’s it all about? What are the big forces? What are the technologies? What’s the relevance to retailers?

What’s it all about?

What are the big forces?

What are the technologies?

What’s the relevance to retailers?

Source: Markus Angermeier

Web 1.0 vs. Web 2.0 syndication -- stickiness tagging ("folksonomy") -- directories (taxonomy) wikis -- content management systems participation -- publishing web services -- screen scraping cost per click -- page views search engine optimization -- domain name speculation blogging -- personal websites Wikipedia -- Britannica Online Flickr -- Ofoto Google AdSense -- DoubleClick

What’s it all about? Web as a platform Data is the next Intel inside Wisdom of the crowds Rich web Source: Tim O’Reilly

Web as a platform

Data is the next Intel inside

Wisdom of the crowds

Rich web

Google maps

Data is the next Intel inside

RSS “ RSS is the most significant advance in the fundamental architecture of the web since early hackers realized that CGI could be used to create database-backed websites.” Source: O’Reilly

Make and subscribe to feeds

Netvibes Netvibes is about having web the way you want it. Exactly the way you want it. Delivered to you… blogs, news, weather, maps, address books, to do lists, email accounts, social networks, radio stations, search engines, instant messengers, video and photo networks.

Yahoo! pipes

Widgets

Wisdom of the crowds Connectedness Participation Conversation Collaboration Communities

Connectedness

Participation

Conversation

Collaboration

Communities

Anyone can be a DJ

Anyone can be a publisher

Anyone can be a broadcaster

Anyone can have a shop

You are the person of the year “ For seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, Time’s Person of the Year for 2006 is you.”

A folksonomy of tags

Amazon tags

Tags help search

Digg your news

Del.icio.us Add (this product/this site] to del.icio.us

General Motors Fastlane Blog 1.2m visitors in first 9 months 5,000 visitors per day Instrumental in launch of Camaro convertible “ Crack dealer for gas addicts” Source: EIU

Blog wine doubles sales Source: “Gaping Void” 29/12/205

ASOS

American Apparel

Greenhouse Girl

Technorati Fashion

Blogs: why? Informal, personal communication with your community Relevant, indexable content Networking (& traffic building) Fingers-on-the-pulse publishing Link generation benefits

Informal, personal communication with your community

Relevant, indexable content

Networking (& traffic building)

Fingers-on-the-pulse publishing

Link generation benefits

Social Networks More than half of all online American youths ages 12-17 use online social networking sites. Source: Pew Internet

Topshop

Is there any traffic in it? Source: Hitwise

Tagged photos

Tagged slides

Podcasts

Wikis

Wikis

Shopwiki

Reviews President's Choice Vegetable Lasagna (is) one of the highest-rated frozen foods on its Web site. Now, its stores promote the fact that 160 out of 177 customers gave it 4.5 out of 5 stars, and that 90% of the customers would recommend the product to a friend.

AJAX “ We're entering an unprecedented period of user interface innovation, as web developers are finally able to build web applications as rich as local PC-based applications.” Source: O’Reilly

AJAX on Amazon

AJAX on Gap

AJAX Search on Savile Row

AJAX buy the cross sell

Breaking research Eighty-five percent of the respondents spent more than L$250 a month on clothing, with 24 percent spending more than L$1,000 and 25 percent spending more than L$2,000. The group expected prices of L$100 for skirts, pants and tops, and L$150 for jackets. US Dollars spent over last 24 hours $1,519,205

Dazzle Haute Couture

American Apparel Weber, who designed the building, said it was based on the fashion label's Tokyo showroom, Wallace reported. The sleek, mostly glass structure is shaped like two stacked boxes, and features lighting that changes at virtual nightfall.

What’s hot in fashion on Second Life

Long pause

Attention Profiling In a world where our online footprints ( Attention Data ) are measured, dissected, analyzed and used to better target us with content and advertising APML represents a way for users to take back control of their own Attention Profile…the idea is to boil down all forms of Attention Data – including Browser History, OPML, Attention.XML, Email etc – to a portable file format containing a description of ranked user interests.

Bottom Line 2.0 79% of companies see Web 2.0 as a way of increasing revenue and/or margins 30% of companies see Web 2.0 as way of trimming service & support costs Corporate winners and losers will be designated simply by “who figures out how to use the network” - O’Reilly

79% of companies see Web 2.0 as a way of increasing revenue and/or margins

30% of companies see Web 2.0 as way of trimming service & support costs

Recommendations 2.0 Start a blog & network Put images on Flickr & tag them Put videos on Youtube & tag them Create a presence on Myspace Make an RSS product or news feed Bookmark your pages/news & tag them Use AJAX for interactive content … Open a store on Second Life

Start a blog & network

Put images on Flickr & tag them

Put videos on Youtube & tag them

Create a presence on Myspace

Make an RSS product or news feed

Bookmark your pages/news & tag them

Use AJAX for interactive content

… Open a store on Second Life

More? Roger Willcocks T: 1932-359 160 E: roger.willcocks@screenpages.com

Roger Willcocks

T: 1932-359 160

E: roger.willcocks@screenpages.com