Mankind Online Retail

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    Mankind Online Retail - Presentation Transcript

      • Paul Jameson
      Mankind Direct 02/06/09 Pindar Seminar 12th March 2008
    1. 02/06/09 Pindar Seminar 12th March 2008 www.Mankind.co.uk www.BeautyExpert.co.uk
    2. Sales Growth 02/06/09 Pindar Seminar 12th March 2008
    3. Learning the hard way…
      • Going into Traditional Retail
      02/06/09 Pindar Seminar 12th March 2008
    4. Learning the hard way… 02/06/09 Pindar Seminar 12th March 2008
    5. Lesson’s to be learnt…
      • Stick to core business model
      • Ask if you’re product range really needs a bricks and mortar presence
      • Go traditional retail => internet NOT internet => retail
      • Don’t get seduced by glam of traditional retailing – it’s tough!
      02/06/09 Pindar Seminar 12th March 2008
    6. Learning the hard way…
      • The perils of selecting the wrong Website Development Agency
      02/06/09 Pindar Seminar 12th March 2008
    7. Lesson’s to be learnt…
      • Check financial stability / ownership / years trading / co structure
      • Don’t ask for references
      • Ask who gave them a bad reference!
      • If they say they can do something, make them prove it.
      • Payment only when key project milestones are met.
      • Cut losses & get out
      02/06/09 Pindar Seminar 12th March 2008
      • And now for the good news
      02/06/09 Pindar Seminar 12th March 2008
    8. Mail Order Catalogue 02/06/09 Pindar Seminar 12th March 2008
    9. Mail Order Catalogue 02/06/09 Pindar Seminar 12th March 2008 Customer Recruitment Customer Lifetime Value
    10. Mail Order Catalogue 02/06/09 Pindar Seminar12th March 2008
      • Catalogue Benefits
      • Branding – bricks and mortar business
      • Browse offline, buy online 2 + 2 = 5
      • Mail out to buyers who otherwise you can’t communicate with
      • Despatch with goods – helps upsell
      • Helps build database
    11. Mail Order Catalogue 02/06/09 Pindar Seminar 12th March 2008
    12. Customer Recruitment 02/06/09 Screenpages Seminar 12th March 2008
    13. Loyalty Scheme 02/06/09 Pindar Seminar 12th March 2008
    14. Loyalty Scheme 02/06/09 Pindar Seminar12th March 2008
      • Benefits
      • Excellent way to stay in contact with your most recent customers
      • Chance to email customers not opted in to e-newsletter
      • About to expire emails creates urgency
      • Reason to shop with you, not a competitor
      • Use for marketing e.g. PPC campaigns
    15. Evidence
      • Customers want to know other customers are using your website
      02/06/09 Pindar Seminar 12th March 2008
    16. Evidence: Product Reviews 02/06/09 Pindar Seminar 12th March 2008
    17. Evidence: Testimonials 02/06/09 Pindar Seminar 12th March 2008
    18. Evidence: Forums/Blogs 02/06/09 Pindar Seminar 12th March 2008
    19. Which Courier? What Delivery Options? 02/06/09 Pindar Seminar 12th March 2008
    20. Delivery Options 02/06/09 Pindar Seminar 12th March 2008
    21. Couriers 02/06/09 Pindar Seminar 12th March 2008
      • Our Experience
      • Royal Mail – Posties know where to find the houses
      • Royal Mail Special Delivery => outstanding service
      • Parcelforce – non-delivers go back to local post office
    22. In-house fulfillment 02/06/09 Pindar Seminar 12th March 2008
      • The Benefits
      • Better customer service
      • Control of samples and despatch inserts
      • Control of stock & goods in
      • Makes you look and feel a bigger company
    23. Email Sign Up 02/06/09 Pindar Seminar 12th March 2008 Opt-in? Opt-out? What’s it all about?
    24. Email Sign Up 02/06/09 Pindar Seminar 12th March 2008
    25. “ Customer Service” Emails 02/06/09 Pindar Seminar 12th March 2008
    26. Credit Card Transaction Fees 02/06/09 Pindar Seminar 12th March 2008 What are you paying?
    27. Credit Card Transaction Fees 02/06/09 Pindar Seminar 12th March 2008
      • E-Consultancy.com findings:
      • Varies enormously between merchants
      • Credit cards: 1.1%-1.4%
      • Debit cards: 14p – 19p
    28. For more info… 02/06/09 Pindar Seminar 12th March 2008 [email_address] DD 01252 362154
    29. And finally… 02/06/09 Pindar Seminar 12th March 2008 20% Discount on either site: Code: PSP20
    30.  

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