Pindar Screen Pages E-commerce Forum Online Retail Trends & Case Studies

About Hitwise Online competitive intelligence service Collect anonymised internet usage data on over  25 million people globally  8.43 million UK internet users Report on over 900,000 websites Provide daily delivery of information Founded in 1997. Profitable operations in the UK, US, Australia, New Zealand, Hong Kong and Singapore 1,200+ clients worldwide, 400+ in the UK Used for online customer acquisition:  Search marketing  Affiliate marketing  Online advertising

Online competitive intelligence service

Collect anonymised internet usage data on over

 25 million people globally

 8.43 million UK internet users

Report on over 900,000 websites

Provide daily delivery of information

Founded in 1997. Profitable operations in the UK, US, Australia, New Zealand, Hong Kong and Singapore

1,200+ clients worldwide, 400+ in the UK

Used for online customer acquisition:

 Search marketing

 Affiliate marketing

 Online advertising

Changing Landscape - UK In March percentage change in market share of UK internet visits: Search Engines +3% Net Communities & Chat + 61% News & Media +19% Adult -11% Music -10% Retail -1% Market Share of UK Internet Visits

In March percentage change in market share of UK internet visits:

Search Engines +3%

Net Communities & Chat + 61%

News & Media +19%

Adult -11%

Music -10%

Retail -1%

Changing Landscape - US In March percentage change in market share of US internet visits: Search Engines +9% Net Communities & Chat + 64% Retail 2% Music +23% News & Media -4% Adult -17% Market Share of US Internet Visits

In March percentage change in market share of US internet visits:

Search Engines +9%

Net Communities & Chat + 64%

Retail 2%

Music +23%

News & Media -4%

Adult -17%

Retail Rankings 1 in 4 visits to a retail website goes to eBay UK. Tesco and Argos rank just behind Amazon and eBay. Top 20 Shopping & Classifieds Websites Based on Share of UK Internet Visits Week to 28th April 2007

1 in 4 visits to a retail website goes to eBay UK.

Tesco and Argos rank just behind Amazon and eBay.

Retail Sub-Categories Largest Retail Sub-Categories in March: Auctions 31% Department Stores 14% Rewards & Directories 10% Books 9% Apparel and Accessories 7% Shopping & Classifieds Sub-Category Breakdown, March 2007

Largest Retail Sub-Categories in March:

Auctions 31%

Department Stores 14%

Rewards & Directories 10%

Books 9%

Apparel and Accessories 7%

John Lewis

John Lewis Store Ranking Top 10 Department Store Websites Week to 28 th April 2007

John Lewis Clickstream John Lewis Clicsktream, Week to 28 th April 2007

John Lewis & Affiliates John Lewis Retail Upstream, Week to 28 th April 2007 Weekly Upstream Visits to John Lewis

John Lewis & Affiliates

John Lewis & Affiliates

John Lewis & Affiliates

White Company Competitive Profile

The White Company Ranking Apparel & Accessories Ranking Based on UK Visits Week to 28 th April 2007

The White Company Search Terms

Search Engine Share of Voice

Expand a Keyword List

Boden

Boden Ranking Apparel & Accessories Ranking Based on UK Visits Week to 28 th April 2007

Upstream Visits to Boden

Boden Website Search Terms

Boden Lifestyle Profile

Boden Lifestyle Profile

Demographic & Behavioural Targeting

Summary Online landscape changing constantly. Shopping & Classifieds still the 3 rd largest category, but dominated by eBay and Amazon. Identify online competitors through downstream visits and search engine share of voice. Search opportunities lie with terms that already work for your business. Evaluate affiliates by understanding how much traffic they send competitors and how they acquire traffic. Tailor site content and identify potential affiliates based on interests and behaviours of your customers.

Online landscape changing constantly.

Shopping & Classifieds still the 3 rd largest category, but dominated by eBay and Amazon.

Identify online competitors through downstream visits and search engine share of voice.

Search opportunities lie with terms that already work for your business.

Evaluate affiliates by understanding how much traffic they send competitors and how they acquire traffic.

Tailor site content and identify potential affiliates based on interests and behaviours of your customers.

Heather Hopkins E-mail: [email_address] Internet: www.hitwise.co.uk Analyst Weblog: Weblogs.Hitwise.com