Food and Advertising

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Food and Advertising

  1. 1. Thrive. NSCI 101 – Issues in Science: Food and Agriculture Dr. Greg Pillar Assistant Professor of Environmental Science and Chemistry
  2. 2. Health Claims
  3. 3. Health Claims All Natural No Trans Fats Made with Whole Grains Made with Real Fruit No Added Sugar/Low Sugar
  4. 4. Health Claims
  5. 5. Food and Advertising <ul><li>The Henry J. Kaiser Family Foundation – Study </li></ul><ul><li>3 age groups (2 – 7, 8 – 12, 13 – 17) </li></ul><ul><li>Nielsen data (top 10 networks) </li></ul><ul><li>1 week of content (6am – midnight) </li></ul><ul><li>All genres </li></ul>Henry J. Kaiser Family Foundation
  6. 6. Food and Advertising <ul><li>The Henry J. Kaiser Family Foundation – Study </li></ul><ul><li>1,638 Hours of TV </li></ul><ul><li>8,894 food ads </li></ul><ul><li>assessed 35 different variables </li></ul><ul><ul><li>Type of food </li></ul></ul><ul><ul><li>Target audience </li></ul></ul><ul><ul><li>Type of appeal used </li></ul></ul><ul><ul><li>Specific health claims </li></ul></ul>Henry J. Kaiser Family Foundation
  7. 7. Food and Advertising Henry J. Kaiser Family Foundation
  8. 8. Henry J. Kaiser Family Foundation Food and Advertising
  9. 9. Henry J. Kaiser Family Foundation Food and Advertising
  10. 10. Henry J. Kaiser Family Foundation Food and Advertising
  11. 11. Henry J. Kaiser Family Foundation Food and Advertising
  12. 12. Henry J. Kaiser Family Foundation Food and Advertising
  13. 13. Henry J. Kaiser Family Foundation Food and Advertising
  14. 14. Food and Advertising
  15. 15. Food and Advertising
  16. 16. Food and Advertising
  17. 17. Food and Advertising
  18. 18. Food Labels
  19. 19. Food Labels

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