Maximize Social Media For Member Retention Success

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Maximize Social Media For Member Retention Success

  1. 1. Maximize Social Media ForMember Retention Success<br />Presented by Brenda Leguisamo<br />March 2011<br />
  2. 2. Objectives<br />I. Educate<br />Social Media<br />Facebook, LinkedIn, Twitter, YouTube, Foursquare<br />Strategic Brand Plan<br />Metrics<br />II. Engage All Your Connections<br />Listen To Your Audience<br />Share Value Added Content<br />Family, Friends, Colleagues, Universities, Companies<br />III. Grow Your Members<br />Sophisticated Customer Experience<br />IV. Questions & Answers<br />V. Let’s Stay Connected!<br />
  3. 3. I. Educate<br />Social Media<br />Click to see Social Media Revolution (Refresh) Video by Erik Qualman, Author of “Socialnomics” http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
  4. 4. I. Educate (cont.)<br />Some Most Used Social Media Platforms<br />(Click each link to see video)<br />190 + million users<br />500+ million users<br />http://www.facebook.com/video/video.php?v=682899367033#!/video/video.php?v=467044353201<br />http://www.youtube.com/watch?v=rIpD7hfffQo&feature=player_embedded<br />70+ million users<br />190 + million users<br />http://www.youtube.com/watch?v=IzT3JVUGUzM<br />http://www.youtube.com/watch?v=ojqWclLQOxk<br />6+ million users<br />http://www.youtube.com/watch?v=DFXzyJ8mUh4<br />
  5. 5. I. Educate (cont.)<br />Strategic Brand Plan development aligned with YOUR:<br />Marketing Plan<br />Organizational Culture<br />Authenticity<br />
  6. 6. I. Educate (cont.)<br />Metrics<br />Identify Key Factors<br />Measure Each Social Media Platform<br /> Analyze For Continuous Improved Results<br />
  7. 7. II. Engage Your Connections<br />Listen To Your Audience<br />Share Value Added Content<br />Manage and Exceed Client Expectations<br />
  8. 8. II. Engage All Your Connections (cont.)<br />Friends<br />Family<br />Colleagues<br />Universities<br />Companies<br />
  9. 9. III. Grow Your Members<br />Provide Sophisticated Customer Experience<br />Increase Member Retention<br />Attract New Members<br />
  10. 10. III. Grow Your Members (cont.)<br />Membership Organization<br />
  11. 11. IV. Questions & Answers<br />Membership Organization<br />
  12. 12. V. Let’s Stay Connected!<br />Membership Organization<br />Brenda Leguisamo, Tel: 917-771-9491<br />Email: Brenda@SocialBizMembers.com<br />Web: SocialBizMembers.com<br />

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