Leverage Social MediaTo Fill Event Seats(Includes Interactive Exercises)Presented by Brenda Leguisamowww.SocialBizMembers....
Objectives (Interactive Exercises)I. EventsII.Social Media (Facebook, LinkedIn, Twitter)III.   Action Plan (Offline & Onli...
Events (Interactive Exercise)•   Your Why?______ (Why do you do events offline and/ or    online?)•   Your Who? ______ (Wh...
EventsI.         Provide Value & Increase SalesII.        Have Ideal Prospective & Existing ClientsIII.       Communicate ...
Social Media (Interactive Exercise)•   Your Why?_______ (Why / why not use social media to attract    clients?)•   Your Wh...
Social MediaI.    Listen & Engage in Authentic ConversationsII.   80% Share Value Content & 20% Share Marketing ContentIII...
Action Plan (Interactive Exercise)•   Your Why?_______ (Why will you have events and how much     financial success do you...
Action Plan (Offline & Online)I.    Get Clarity on Your Financial GoalII.   Surround Yourself with Like-Minded Individuals...
The “F” Words: Feedback & Follow-Up (Interactive Exercise)•   Your Why?_______ (Why would you care about what potential & ...
The “F” Words: Feedback & Follow-Up (Offline & Online)I.   Gain Clarity on Needs of Prospective & Existing     ClientsII. ...
You Fill Event Seats!
Thank You!
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Leverage Social Media To Fill Event Seats - Brenda Leguisamo

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Leverage Facebook, LinkedIn and Twitter. Attract high potential clients. Engage in authentic conversations. Increase attendance to your client events. Interactive exercises included. Social Media Event Marketing.

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Leverage Social Media To Fill Event Seats - Brenda Leguisamo

  1. 1. Leverage Social MediaTo Fill Event Seats(Includes Interactive Exercises)Presented by Brenda Leguisamowww.SocialBizMembers.comDecember 2011
  2. 2. Objectives (Interactive Exercises)I. EventsII.Social Media (Facebook, LinkedIn, Twitter)III. Action Plan (Offline & Online)IV.The “F” Words: Feedback & Follow-Up (Offline & Online)V. You Fill Event Seats!Note: Interactive exercise enhances your experience so you may see offline actions may also be leveraged to implement online actions.
  3. 3. Events (Interactive Exercise)• Your Why?______ (Why do you do events offline and/ or online?)• Your Who? ______ (Who is your ideal & most profitable client?)• Your What? ______ (What unique benefit(s) does your event offer for attendees?)• Your Where? ______ (Where are your ideal clients offline & online?)• Your When? ______ (When do you have events offline & online?)• Your How? ______ (How do you connect with clients offline & online?)
  4. 4. EventsI. Provide Value & Increase SalesII. Have Ideal Prospective & Existing ClientsIII. Communicate & Deliver Value with Amazing Client ExperienceIV. Offline & Online Type Events – Workshop, Panel Discussion, Industry Tradeshow – Webinar, Teleseminar – Book Launch (Offline & Online) – Credible Strategic Partnership(s)• Choose Event Date & Times That Meet Your Ideal Clients’ Needs• Have Fun!• Mindset: Believe You Are Genius & You Will Do It!
  5. 5. Social Media (Interactive Exercise)• Your Why?_______ (Why / why not use social media to attract clients?)• Your Who? _______ (Who do you connect with online to attract clients?)• Your What? ______ (What are you consistently doing & communicating online to attract clients?)• Your Where? ______ (Where do you connect online to attract clients?)• Your When? _______ (When do you connect online to attract clients?)• Your How? ______ (How do you connect online to attract clients?)
  6. 6. Social MediaI. Listen & Engage in Authentic ConversationsII. 80% Share Value Content & 20% Share Marketing ContentIII. With Prospective & Existing ClientsIV. Facebook, LinkedIn, Twitter (User Friendly Set-Up & Use to Share Status’, Comments, Photos, Videos, Other Links)V. Communicate/Engage with Emails, Chat, Personal Profiles, Status’, Company Pages, Public/ Private Groups, Event Features & Twitter (Hashtags #)VI. Do Not Spam with Marketing Content on Other WallsVII. Schedule Dates & Times to Consistently Engage OnlineVIII. Mindset: Believe You Are Genius & You Will Do It!
  7. 7. Action Plan (Interactive Exercise)• Your Why?_______ (Why will you have events and how much financial success do you want to achieve?)• Your Who? _______ (Who are you going to connect with offline & online to attract event attendees?)• Your What? ______ (What consistent communication & action steps are you going to create offline & online to achieve your financial goal?)• Your Where? ______ (Where are you going to be offline & online to attract event attendees?)• Your When: _______ (When will you schedule your events and/ or participate in other events to attract ideal clients?)• Your How? ______ (How much money do you want to make offline & online and how are you going to achieve your financial goal?)
  8. 8. Action Plan (Offline & Online)I. Get Clarity on Your Financial GoalII. Surround Yourself with Like-Minded IndividualsIII. Listen to Needs of Prospective & Existing ClientsIV. Get Clarity on Your Consistent Offline & Online Action StepsV. Share Your Genius with Authentic Conversations Offline & OnlineVI. Create Scalability for Financial SuccessVII. Schedule & Write/Type Your Monthly Plan, Track Your Success & Areas for ImprovementVIII. Have Fun!IX. Mindset: Believe You Are Genius & You Will Do It!
  9. 9. The “F” Words: Feedback & Follow-Up (Interactive Exercise)• Your Why?_______ (Why would you care about what potential & existing clients think about the value you offer?)• Your Who? _______ (Who do you want to get feedback from & follow-up with?)• Your What? ______ (What do you want to achieve when getting feedback and follow-up?)• Your Where? ______ (Where are you asking for feedback and following-up offline & online?)• Your When? ______ (When are you asking for feedback & following up offline & online?)• Your How? ______ (How are you getting feedback and following- up offline & online?)
  10. 10. The “F” Words: Feedback & Follow-Up (Offline & Online)I. Gain Clarity on Needs of Prospective & Existing ClientsII. Identify Your Areas of ImprovementIII. Increase Customer Satisfaction & Improve Customer ExperienceIV. Offline (Paper) & Online SurveysV. Take Action Immediately After the Client ExperienceVI. Share Gratitude & Stay Connected Offline and OnlineVII. Improve, Plan Next Event & Have Fun!VIII.Mindset: Believe You Are Genius & You Will Do It!
  11. 11. You Fill Event Seats!
  12. 12. Thank You!
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