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Showcase of pikslme's data august2013

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  • http://www.lumapartners.com/resource-center/lumascapes-2/http://www.youtube.com/watch?v=GPo3qoW1B8g&feature=player_embedded
  • Piklme’s value foundationally starts w/ unveiling the relationships between online businesses (all flavours e.g. advertisers & publishers) and the Vendors they engage for various digital marketing services (analytics, ad targeting, affiliate marketing, etc).
  • Pikslme’s value foundationally starts w/ unveiling the relationships between online businesses (all flavours e.g. advertisers & publishers) and the Vendors they engage for various digital marketing services (analytics, ad targeting, affiliate marketing, etc).
  • Pikslme is a market research tool to inform investment decisionsAspires to become the global go-to company for digital marketing Vendor competitive intelligence. We want to help businesses make strategic, informed, winning technology decisions and improve the efficiency of how millions of pounds are spent every year
  • Transcript

    • 1. © 2013 Pikslme Limited | All rights reserved | Confidential Competitive Intelligence For Digital Marketers
    • 2. © 2013 Pikslme Limited | All rights reserved | Confidential Making Vendor selection and adoption decisions is fraught with inefficiency and risk This is the industry’s Vendor “database”? Does this cut it? Source: LUMA Partners LLC 2012
    • 3. © 2013 Pikslme Limited | All rights reserved | Confidential Technology Stacks within Retail Industry “Your approach is interesting as I am faced with many choices when I shop around for Adtech solutions and often is not clear what to do” Digital Marketer of Global Brand
    • 4. © 2013 Pikslme Limited | All rights reserved | Confidential Site tag audit for Google Analytics Proportion of missing tag 36% of Google analytics tags are missing at 18 pages of the website. Meaning the data provided by analytics of the site is misleading and doesn’t reflects 100% of site traffic Pages missing tags Pages correctly tagged
    • 5. © 2013 Pikslme Limited | All rights reserved | Confidential Demand Side Platform’s Landscape UK Market
    • 6. © 2013 Pikslme Limited | All rights reserved | Confidential Demand Side Platform’s UK Market Share by Number of Sites, Unique Visitors and Page Views Pikslme Sample data June 2012
    • 7. © 2013 Pikslme Limited | All rights reserved | Confidential Demand Side Platform(DSP) Market Share according the industries in the UK * Data from June 2012 Pikslme helps to track leading vendors across the industries. Select more effectively!
    • 8. © 2013 Pikslme Limited | All rights reserved | Confidential Pikslme is.. The only platform created by digital marketing professionals for digital marketing professionals for strategic vendor intelligence
    • 9. © 2013 Pikslme Limited | All rights reserved | Confidential Thank you Questions and feedback are welcomed! Please email us: valeria@pikslme.com nino@pikslme.com Or call us: +44 (0)20 3290 9850
    • 10. © 2013 Pikslme Limited | All rights reserved | Confidential If you want to read more Appendix with: Pikslme Products descriptions: • Intel • Inspect • Mobile
    • 11. © 2013 Pikslme Limited | All rights reserved | Confidential Agencies Publishers Advertisers •Evaluate the industry of your chosen market •Improve strategic decision-making for clients •Technology Stacks – use our data to instantly know what technologies the competition is using •Gain comparative advantage by improved selection of vendors •Visualise advertisers-vendors collaboration map Intel
    • 12. © 2013 Pikslme Limited | All rights reserved | Confidential Agencies Publishers Advertisers Present credentials with confidence •Increase traffic by addressing any tag omissions •Unveil how ads are managed on your web-site •Understand who are 3rd party vendors on your web-site •Get 100% tracking of your web-site traffic •Identify redundant vendors’ tags written across the business and reduce page load time, speed up your site for users, by removing them •Identify 1st and 3rd party cookies distributed by your web-site Discover legacy or unnecessary tags Identify data leakage •Capitalise on the monetisation of a site's content and protect the brand •Identify rogue tags capturing data from online business Inspect
    • 13. © 2013 Pikslme Limited | All rights reserved | Confidential •Identify market gaps & growth opportunities for mobile sites market •Get competitive environment insight (which vendors are losing/gaining market share with mobile websites) •Categorize your competitors’ mobile customers and select target segment •Develop better go-to-mobile-market strategy •Industry analysis of mobile websites technologies of your chosen geographic market Vendors Agencies Publishers Advertisers M-Intel
    • 14. © 2013 Pikslme Limited | All rights reserved | Confidential Agencies Publishers Advertisers Present credentials with confidence •Capitalise on the monetisation of a mobile site's content and protect the brand •Identify rogue tags capturing data from mobile web- site •Increase traffic by addressing any tag omissions •Get 100% tracking of your web-site traffic •Unveil how ads are managed on your mobile web-site •Improve latency in loading time of mobile web-site Discover legacy or unnecessary tags Identify data leakage •Understand who are 3rd party vendors on your mobile web-site •Identify 1st and 3rd party cookies distributed by your mobile web-site •Identify redundant vendors’ tags written across the business and reduce page load time, speed up your site for users, by removing them M-Inspect
    • 15. © 2013 Pikslme Limited | All rights reserved | Confidential “Competition is the keen cutting edge of business, always shaving away at costs.” - Henry Ford