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Pikslme vendor showcase_august_2013
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Pikslme vendor showcase_august_2013

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  • http://www.lumapartners.com/resource-center/lumascapes-2/
    http://www.youtube.com/watch?v=GPo3qoW1B8g&feature=player_embedded
  • Pikslme’s value foundationally starts w/ unveiling the relationships between online businesses (all flavours e.g. advertisers & publishers) and the Vendors they engage for various digital marketing services (analytics, ad targeting, affiliate marketing, etc).
  • Piklme’s value foundationally starts w/ unveiling the relationships between online businesses (all flavours e.g. advertisers & publishers) and the Vendors they engage for various digital marketing services (analytics, ad targeting, affiliate marketing, etc).
  • Pikslme is a market research tool to inform investment decisions

    Aspires to become the global go-to company for digital marketing Vendor competitive intelligence.
    We want to help businesses make strategic, informed, winning technology decisions and improve the efficiency of how millions of pounds are spent every
    year
  • Transcript

    • 1. © 2012 Pikslme Limited | All rights reserved | Confidential Competitive Intelligence For Digital Marketers
    • 2. © 2012 Pikslme Limited | All rights reserved | Confidential Know your competition Source: LUMA Partners LLC 2012
    • 3. © 2012 Pikslme Limited | All rights reserved | Confidential Demand Side Platform’s Landscape UK Market
    • 4. © 2012 Pikslme Limited | All rights reserved | Confidential Demand Side Platform Share by Number of Sites, Unique Visitors and Page Views
    • 5. © 2012 Pikslme Limited | All rights reserved | Confidential Demand Side Platform(DSP) Market Share according the industries in the UK * Data from June 2012 Pikslme helps to track the competition and identify green fields. Sell more effectively
    • 6. © 2012 Pikslme Limited | All rights reserved | Confidential Technology Stacks within Travel Industry - Use our data to instantly know what technologies the competition is using -Gain comparative advantage by improved selection of Vendors.
    • 7. © 2012 Pikslme Limited | All rights reserved | Confidential The Solution Pikslme: The only platform created by digital marketing professionals for digital marketing professionals for strategic vendor intelligence
    • 8. © 2012 Pikslme Limited | All rights reserved | Confidential Thank you! Get in touch! Questions and feedback are welcomed! Please email us: valeria@pikslme.com nino@pikslme.com Or call us: +44 (0)20 3290 9850
    • 9. © 2012 Pikslme Limited | All rights reserved | Confidential If you want to read more Appendix with: Pikslme Products descriptions: • Intel • Inspect • Mobile
    • 10. © 2012 Pikslme Limited | All rights reserved | Confidential INSPECT Vendors •Capture first and third party cookie distribution •Track and report on tag piggy backing – hence track all the relationships of the site – known and unknown •Scan entire site or create a specific customers’ journey Leverage Pikslme’s data to prepare for tag management system deployments or to scope a perspective client for pitching. Inspect
    • 11. © 2012 Pikslme Limited | All rights reserved | Confidential INTEL Vendors Investors Agencies Publishers Advertisers •Identify market gaps & growth opportunities of your chosen market •Get competitive environment insight (Who is losing/gaining market share) •Categorize your competitors’ customers and select target segments •Develop better go-to- market strategy •Attract investors by showing them market share growth of your chosen market •Conduct due diligence – Pikslme can to assess the real traction of your potential investment •Monitor your investment – track growth of the company you have invested in •Improve strategic decision-making for clients •Technology Stacks – use our data to instantly know what technologies the competition is using •Gain comparative advantage by improved vendors selection. •Visualise advertisers-vendors collaboration map Intel
    • 12. © 2012 Pikslme Limited | All rights reserved | Confidential M-INSPECT Vendors •Captures first and third party cookie distribution through mobile site •Track and report on tag piggy backing – hence track all the relationships of the M-site – known and unknown •Scan entire mobile site or create a specific customers’ journey •Unveil how ads are managed on your mobile web- site Leverage Pikslme’s data to prepare for tag management system deployments or to scope a perspective client for pitching. M-Inspect
    • 13. © 2012 Pikslme Limited | All rights reserved | Confidential •Identify market gaps & growth opportunities for mobile sites market •Get competitive environment insight (which vendors are losing/gaining market share with mobile websites) •Categorize your competitors’ mobile customers and select target segment •Develop better go-to-mobile-market strategy •Industry analysis of mobile websites technologies of your chosen geographic market •Conduct due diligence – Pikslme can assess the real traction of your potential investment by Visualising mobile technologies’ vendors market share growth •Monitor investment – Pikslme can track mobile vendor technology company growth you have invested in M-INTEL Vendors Investors Agencies Publishers Advertisers M-Intel
    • 14. © 2012 Pikslme Limited | All rights reserved | Confidential “Competition is the keen cutting edge of business, always shaving away at costs.” - Henry Ford

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