Cover Analysis

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Cover Analysis

  1. 1. MAGAZINE COVER ANALYSIS Kerrang!
  2. 2. INTRODUCTION TO KERRANG!  Kerrang! Magazine is a rock and alternative music magazine published by Bauer Media Media Group. By being part of this publishing group, the magazine can afford to interview larger bands.  It’s target audience are older teens (15-19) who are interested in this genre of music.
  3. 3. MASTHEAD  The masthead is positioned at the top of the composition, meaning it can be seen when the magazine is on a shelf. It is also obscured by the central image, suggesting that the brand identity is well known enough to be recognized, even when the masthead is obscured.  The wording chosen for this splash is the main attraction point for this story. The chosen wording "The Photos They Didn't Want You to See!", connotes gossip and secrets. By using the word 'they' it is suggested that they audience should know who these people are. However, the names of some of these bands are scattered around the composition (which we can tell are related to the splash, due the the colours and style of the text (white and red)).
  4. 4. HOUSE STYLE  The running theme of red, yellow, white and black colours add unity to the magazine.This makes it look more professional and gives it a distinctive brand identity. All of the text is in quite a harsh, bold font, connoting attitude and power.
  5. 5. CENTRAL IMAGE  The central image is a medium close up of Paramore vocalist, Hayley Williams. This is appealing to the target audience, as she is well known to most of the fans of the rock/alternative sub-genre.This is a medium shot and, by positioning her sideways and tilting her head for, Hayley has been positioned in the typical 'S' shape that photographers use a lot to connote the elegance and grace associated with the female figure.
  6. 6. SPLASH  The wording of the splash is very intriguing for the reader. The sentence ‘The photos the didn’t want you to see!” connotes gossip and secrets. Also, by using the word ‘they’, the splash is tied into the rest of the cover where the artists’ names and images are dotted around the page, in a similar font and the same white and red colour theme.
  7. 7. COVERLINES  Because the coverlines are situated at the top and bottom of the page, it appears that they are framing the splash and central image, bringing emphasis to these elements of the cover. The covelines also tie into the rest of the cover as the house style colours of yellow, red and white are used.
  8. 8. MAGAZINE COVER ANALYSIS Rock Sound
  9. 9. I NTRODUCTI ON TO ROCK S OUND  Rock Sound is an alternative/hard rock music magazine that was originally published by French publishing company ‘Editions Freeway’, until 2004, when director, Patrick Napier bought the magazine.  I chose this specific issue of Rock Sound as this includes the same subject in the central image so thought that it would be useful for comparison.
  10. 10. MASTHEAD  This masthead is similar to that of the Kerrang! magazine, in terms of layout, being positioned at the top of the page, obscured by the central image. However, the masthead of Rock Sound is more formal connoting maturity, so attracting an older audience (possibly 18 24, instead of 14 - 20).
  11. 11. HOUSE STYLE  Rock Sound's general colour theme involves black, white, yellow and sky blue. These colours are quite calming and connote relaxation. The text fonts are all slightly varying versions of similar fonts, keeping it mature and professional, but still interesting and fun.
  12. 12. CENTRAL IMAGE  The central image here is emphasized by editing. This editing brings a professional view to the magazine, which connoting modernism. By shooting from above, the photographer has made the band appear smaller, which makes them seem more easy to relate to and less separated from their fans. This is supported by the fun stances, which connote youth.
  13. 13. SPLASH  The splash here is very typical for a music magazine, firstly stating the the name of the band in a large, bold font to attract attention; and then slight information on what the article involves. By only being provided with these lacking pieces of information, the reader is intrigued to read on.
  14. 14. COVERLINES  There are not so much coverlines on Rock Sound magazine’s cover, but more band names. This may seem very vague and counterproductive when trying to attract potential readers, but it is actually very effective. I know from my own experience that many music fans will buy a magazine purely for if it features their favourite artist/band. The article on the band may be quite small, but due to having the name there, the magazine immediately attracts that fan base.

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