How Goal Alignment Drives Real Business ResultsWhether you are a dedicated team of fifty or a global workforce of thousands, what is the simplestpractice you can put in place to maximize profitability? Implementing effective goal alignment in supportof a well-defined strategy.Goal Alignment, the process of aligning individual employee goals with the larger overarching goals ofthe organization, ensures that each employee has visibility into the direction of the business and howtheir specific role contriubutes to that direction.Though the benefits of effective goal alignment are many, it’s important to recognize those with thegreatest business impact: Improves and Accelerates Operational Execution. Move quickly from strategy planning to strategy execution. Increases Employee Morale and Improves Retention. Creates ownership in the organization’s success, resulting in more engaged employees and increased retention rates. Gets Everyone Focused on the Right Things. By getting your people working the RIGHT things, at the RIGHT time, you get the RIGHT results.Operational ExecutionGoal alignment allows for a quicker execution of company strategy. Without proper goal alignment tostrategy, every bit of forward motion is a struggle. With everyone working together towards the sameobjectives, your company can execute strategy faster, with more flexibility and adaptability. Essentially,goal alignment strengthens your leadership and creates organizational agility.Results of a customer study performed by SuccessFactors showed increased levels of organizational alignment and agility leading to better business resultsUsing goal alignment to communicate expectations, document progress, and identify employeestrengths and weaknesses you to act and make strategic decisions rapidly. By ensuring that your
employees understand what your organization is trying to achieve, and how their performancecontributes to the organizations core mission, you can focus their efforts on your companys mostimportant goals.Clearly communicating aligned goals ensures that valuable time is not wasted on unrelated tasks. It isimportant for everyone at an organization to understand how their work supports the short and long-term goals of the company. When employees execute on individual goals that are aligned with theoverall organizational goals, they are effectively sharing the responsibility for reaching the sameobjectives. Employee goals not aligned with organizational goals will cause a drag on business resultsWhen goals are aligned and someone misses their goal – managers can identify it simply and step inwith necessary coaching or additional resources to get back on track more easily.Managers can make a positive difference in an employee’s performance, but only if they are crystalclear on organizational needs or else their well-intentioned coaching may miss the mark.Employee EngagementThere is a strong correlation between a successful company and an effective goal setting process, andyou are the owner of that process. Managers and the entire executive team should be a part of thesystem to help each employee set goals – thereby, fully engaging your workforce and encouragingeveryone across the company to focus and successfully achieve these goals together. By including allmembers of the company, the stage is set for each employee to feel a greater sense of loyalty andcommitment to the company and to perform at higher levels.“Engaged employees are builders. They want to know the desired expectations for their role so they canmeet and exceed them. Theyre naturally curious about their company and their place in it. They perform atconsistently high levels. They want to use their talents and strengths at work every day. They work withpassion, and they have a visceral connection to their company. And they drive innovation and move theirorganization forward.” CURT COFFMAN An Excerpt From An Interview With the Gallup Management Journal
Engaged employees not only plan to stick around - helping to lower your recruiting costs - but they arealso enthused and motivated to impact your bottom line. During difficult times their energy and effortcan help your organization not simply survive, but thrive.Strategic-minded organizations put the right workforces in place to effectively respond to urgentmarketplace needs. And by measuring the essential factors that mark the difference between successand failure in specific jobs, your organization can put the right people into every position and allow themto utilize their talents without limitations. This leads to greater job satisfaction, improved morale andemployee retention because your organization is staffed with a workforce of people who are highlyproductive, skilled and committed to doing their very best.ConclusionYour company’s productivity and profitability can be directly traced to the performance of youremployees working to achieve individual goals, which in turn, are directly aligned to support broadercompany goals. With top-down alignment, communicated throughout the organization, you increaseeveryone’s ability to cover more ground, faster. It’s the difference between pursuing a path together asa well-oiled machine or as individual parts flying off in multiple directions.About SuccessFactorsSuccessFactors is the global leader in business execution software. The SuccessFactors BusinessExecution Suite improves business alignment and people performance to drive breakthroughresults for companies of all sizes. More than 5 million users and 2,800 companies leverageSuccessFactors every day. To learn more, visit: www.successfactors.com.