Transcontinental_Ebook Customer_Presentation_Draft7

Transcontinental eBook Solution A Unique Product Offer for Book Publishers

THE eBOOK MARKET
Transcontinental eBook Solution

The Emergence of eBooks in the Publishing Market
Amazon’s 2007 introduction of the Kindle ignited intense focus on the rapid adoption and proliferation of eReaders.
Source: Forrester Research US eBook Forecast 2010-2-15
The eBook Market

The iPad’s Effect on eBooks: A Game Changer The iPad is a tablet computer marketed as a platform for audio and visual media including books, comic books and periodicals. Released in April 2010, it immediately sold over 3 million devices
Early adopters purchased 5 million eBooks within just a few months
Enthusiasm fast-tracked the device to a 22% eBook market share
Apple sold approximately 10 million iPads in 2010 and expects to sell more than 30 million in 2011
One in five Americans owns or plan to own a tablet within three years
More than half say they will use it to read eBooks and newspapers
Source: International Business Times , Sept 13 th 2010, Harris Interactive
The eBook Market

North American eBook sales rose 150.2% to $40.8 million in July 2010 alone
Through the first seven months of 2010
eBook sales rose 191.0% to $219.5 million
eBooks continued to close the gap on mass market paperbacks
Year-to-date sales were 13.1%, or $385.9 million, within the third largest format for adult titles
Source: AAP July 2010 Sales report
The eBook Market Significant Growth in 2010

Convenient availability of the most popular books in digital form
Instant download via mobile device
Prices often significantly below print
These factors are attracting consumers more rapidly than any other media.
The eBook Market Key Success Drivers:

vs. The eBook Market The great eBook wars have begun.

Big Player Dynamics
Amazon dominated the market and was able to set and enforce pricing and other publisher demands
Apple saw an opportunity to:
Create a new device category
Penetrate global publishing market similar to its transformation of music industry
Offer publishers more pricing flexibility
The eBook Market

Forecasted Rate of eBook Adoption
Forrester Research says that the 7% of US online adults who read eBooks today will grow so rapidly that they will easily spend nearly $3 billion on eBooks in 2015.
Source: Forrester Research, eBook Buying Is About To Spiral Upward US eBook Forecast, 2010 To 2015
The Future Of eBook s

The Future Of eBooks

$3 billion The Future Of eBooks 2015

THE CHALLENGES OF A NEW MARKET

Challenge #1: Revenue Model
Publishers are not clear on a profitable go-to-market strategy.
Market Challenges

Challenge #2: Limited Unproven Options
Publishers are not convinced of current business model. Amazon and Apple, as the biggest players, are dictating how business is done.
Market Challenges

The Current eBook Business Model

Challenge #3: Technology
Technology issues inherent to this new market
• Few internal resources to deal with ePUB conversions
• QA process lengthy and requires dedicated testing team.
Market Challenges

Challenge #4: Technical Logistics
The actual conversion process of in-house book titles including archives requires a considerable amount of internal bandwidth, storage space and hardware.
Market Challenges

Challenge #5: Distribution
The distribution process is still not clearly established. Industry standards have not been clearly defined for either publisher or distributor.
Market Challenges

The Transcontinental eBook Opportunity
The Transcontinental eBook Solution

The Transcontinental eBook Business Model

Opportunity #1: Archiving
Archived digital copies can provide a significant new revenue stream

Opportunity #2: Test Market Capabilities
Bring your book to market digitally first, and collect valuable feedback and demographic data that will help you make an educated choice prior to making a print decision. This frictionless, low-cost digital publishing removes the need for large capital outlays.

Opportunity #3: Productivity
With Transcontinental, the publisher becomes unburdened by such considerations as file security, IT considerations, conversion protocols or logistical details.

Opportunity #4: eBook Neutrality in 24hrs
Our digital solution is platform neutral. It reduces time to market and is visible on any device within 24 hours. Access to worldwide bookstores and powerful sales reporting and analytics empower you to create new revenue streams with speed to market.

The Differentiator

The key differentiator is DATA. With Transcontinental powered technology, our publishers receive an impressive amount of consumer statistics not previously available with any other application on the market. In-depth online analytics and sales information will help publishers understand who their online customer is, what they are purchasing and which titles are performing. In addition, the publisher’s content is now securely hosted on Transcontinental servers with full security and built-in universal distribution to all selected Online Bookstores from one file location. For Online Bookstores, Transcontinental provides properly pre-formatted files, advanced marketing tools such as Page-Flip Previews, and direct download links for use in their eCommerce systems. The files delivered are market ready - no extra work or investment required. The Differentiator

The Core Values of our Strategy: Our Core Values
We took the time to listen and understand the digital market and to source the right technology solution based on book publishers’ digital needs.
To ensure ‘plug-in’ capabilities to existing customer systems as a complimentary service; our technology is always on and runs in the background
To provide our customer’s with technology that is: data centric, low investment and has rapid means of acquiring and distributing new material.

6 EASY STEPS

6 Easy Steps

THE COMPETITIVE ADVANTAGE

Catch the wave!
While book readers drive device and content sales today , the next five years will see an explosion of the eReader textbook market. Retailers, mobile operators, and device manufacturers are all vying for a piece of the action.
Publishers of all sizes and types need to plan and grow their businesses in step with their tech-savvy consumers.
Transcontinental – The Competitive Advantage Your Audience. Their Preference. Publishers must proactively shape their own eReader opportunities — or miss their last best chance to control their own destinies .

To market in 24-hours
Publishers can sell online via their website with an easy to use, intuitive application that enables real-time reporting including ‘in-market stats’ and more.
Expand your sales channels by leveraging multiple distributors through one application.
Control your content via secure servers
Transcontinental – The Competitive Advantage

Transcontinental, Your eBook Partner.
Print
Fulfillment
Email Marketing
Custom Publishing
Marketing Communications
DIGITAL EDITIONS—Books, Magazines, Catalogs

Pricing

eBook – Price list
Start-up fees 50.00$ / P.O.
Conversion with digital warehouse
Simple Conversion 0.50$ / page
Complex Conversion 1.00$ / page
Conversion without digital warehouse
Simple Conversion 0.75$ / page
Complex Conversion 1.25$ / page
Account creation and upload to digital warehouse
Titles currently in printing process at Transcontinental No charge
Older titles (already printed) 50.00$
Titles printed outside Transcontinental 100.00$
Transcontinental – The Competitive Advantage Please note : YOU NEED A DIFFERENT ISBN NUMBER FOR EACH PUBLICATION / 1 FOR EPUB – 1 FOR PDF – 1 FOR PRINTED VERSION.

Thank You

Transcontinental_Ebook Customer_Presentation_Draft7

by Pierre_Gilbert

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