Mobility Presentation

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Mobility - Swiss car sharing company …

Mobility - Swiss car sharing company
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  • 1. Thomas Boillat
    Pierre Tavares
    Fabrizio Albertetti
    « TravelIndustry: Mobility» - December 1, 2009
    1
  • 2. Summary
    Introduction - Before Internet
    Mobility in few words
    Historical and Technical Evolution
    Portal Demonstration
    External Environnement
    The Impact Of Internet
    Car2go
    Video
    Conclusion and Future Opportunities
    2
    Welcome
  • 3. 3
    Back to 1989…
  • 4. 4
    John wants to book a car
  • 5. Car sharing & Mobility
    83’000 Subscribers
    2’250 vehicles
    1’150 places
  • 6. 6
    before Internet
    Mobility &
    combined
    Subscription
    Customer
    Desks
    (booking)
    Service
    Booking
    (people)
    Customer
    Desks
    (booking)
    Mobility
    Cooperative
    member
    Car
    Sharing
    (Private)
    Car
    Sharing
    (Business)
    Car share
    concept
    R&D
    IT and IS
    Economical
    function
    Private
    Customer
    Phone and
    fax
    Effective car
    renting
    Marketing
    And P.R.
    Partners
    Green
    Environment
    Commitment
    Public
    transports
    Business
    Customer
    Acquire &
    Maintain
    Car fleet
    Car fleet
    Optimization
    Platform
    Dev. And
    management
    Car
    parks
    Cooperative
    member
    Parking
    cars
    > 700 Cars
    Other few
    partners
    Gov. & non
    Governmental
    organizations
  • 7. Historical And Technical Evolution Overview
    7
    Customers
    Planning
    VehicleBooking
    Vehicle Usage
    Access Card
    Key
    Internet
    Phone
    Answering machine
    Board Control
    Defining Usage costs
    TravelogHandwritten
    30’000
    1’800
    4’700
    28
    MobiSys
    Manual
    11’300
    1993
    1996
    1987
    1999
  • 8. Car Sharing Platform – Thanks to Internet(!)
    8
    « MobiSys » System developped by Mobility
    100’000 customers and 2’800 vehiclesmanagedthrough 4 countries
    1.8 Mio of transactions per year
    product for sale
  • 9. Features
    9
  • 10. How doesit Look Like?
    -Reservation-
    10
  • 11. How doesit Look Like?
    -Invoices-
    11
  • 12. Mobility’s external factors
    12
    IT infrastructure
    Extend services
  • 13. 13
    Now, in 2009
  • 14. 14
    With Internet
    Mobility &
    combined
    Subscription
    Mobility
    Cooperative
    member
    Easy Car
    Sharing
    (Private)
    Easy car
    Sharing
    (Business)
    Mobility
    Card
    R&D
    IT and IS
    Public
    transports
    Car
    rental
    IT and IS
    Infrastructure
    Private
    Customer
    Mobility
    package
    IT and IS
    Platform
    Effective car
    renting
    Maintain
    IT and IS
    Membership
    Program
    Business
    Package
    Phone
    Partners
    Universities
    Partners
    Green
    Environment
    Commitment
    Business
    Customer
    Acquire &
    Maintain
    Car fleet
    Car fleet
    Optimization
    Platform
    Dev. And
    management
    Intern.
    Companies
    1’110 Car
    parks
    Cooperative
    member
    Other
    Partners
    Developers
    IT and IS
    Parking
    cars
    Mobility.ch
    2’250 Cars
    Mobisys
    Gov. & non
    Governmental
    organizations
  • 15. 15
    A new step…
  • 16. 16
    One-off
    Sign-up
    (FREE)
    IT and IS
    Infrastructure
    Urban
    People
    Car2go
    shops
    Urban
    mobility
    Maintain
    IT and IS
    City
    Management
    Cleaning
    Pick-up
    Car fleet
    Optimization
    Fleet
    Management
    Systems
    Management
    Pay per use
    0.19€/min
    Service
    Team
    Ca2go.com
    Car2Go card
  • 17. Booking a car with Internet. In poor English
    17
  • 18. Future opportunities …
    18