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Raz*War at Social Media Day (April 2013)
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Raz*War at Social Media Day (April 2013)

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PPT document prepared by Pierre De Nayer (co-founder Citobi, founder of Raz*War) for Social Media Day . Don't forget to visit http://www.razwar.com

PPT document prepared by Pierre De Nayer (co-founder Citobi, founder of Raz*War) for Social Media Day . Don't forget to visit http://www.razwar.com

Published in: Business, Technology

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Transcript

  • 1. From “Do-it-yourself” to “Fully-integrated-with CRM” Social Media
  • 2. My links with SocialCRM • Citobi • « From Customer Interaction to Business Intelligence » • Interest from clients & (european) prospects • SCRM>>CRM () • MediQuality • Sole online physician community in BeLux, soon active in Netherlands too (=Sodial Media for Physicians) • Dialog Solutions • & GrowthBridge (Raz*War)
  • 3. (% of statements expressed with a positive sentiment) 26% PASSION for CRM /1to1 marketing (Citobi 2000-20XX) Common ground: Passion for Listening, Passion for “C to B” PASSION For Shaving (GrowthBridge 2009-2XXX) That led to
  • 4. Social Media in your kitchen is possible… Raz*War historical first staff member (accessorily: my spouse) Seat of the boss doing Social Media Management for Raz*War in post-Citobi hours
  • 5. Another famous (Social Media) kitchen…
  • 6. Yes but, how can you move away from your kitchen?
  • 7. • Level 1: starting in your kitchen • Level 2: Getting organized • Level 3: integrate with CRM
  • 8. Level 1: Starting in your kitchen & play by the rules Rules: Listen, Engage, Be relevant…
  • 9. Raz*War Products & Packaging
  • 10. Our Subscriptions-First step towards SaaS?
  • 11. Can David beat Goliath? (Using Social Media…) 56% Raz*War (% of statements expressed with a positive sentiment) 26% BigRazCo (% of statements expressed with a positiv sentiment)
  • 12. Shaving Market:There was something to do...
  • 13. A lot can be done from your kitchen… Participate in selected easily leverageable events  European Start Up Rally  Grand Prix Wallon de l’Entrepreneuriat Grand Prix à l’exportation Leverage the event the day itself Twitter Facebook Web Interviews Make others know you are there Leverage the event in the following days Produce content Share all published articles Give bloggers attention If needed, identify some opinion leaders  Share info with them Give exclusivities New pictures… Nurture the buzz bubble Trough Twitter interactions  New blog post  Facebook discussion Excellent customer care & Logistic service  There are no problems, only solutions found the same day by Raz*War team
  • 14. Ok, Ok, but how can you do it?
  • 15. Authenticity Humour Engagement Our Customers and Ambassadors Some of our marketing tools & Tactics Relevance (Quite demanding! )
  • 16. Zoom on some of our guerilla tactics: What to think about Twitter? (1/2)
  • 17. Zoom on some of our guerilla tactics: What to think about Twitter? (2/2)
  • 18. Zoom on some of our guerilla tactics: What to think about Twitter? TweetReach
  • 19. Zoom on some of our guerilla tactics: What about FaceBook?(1) (France)
  • 20. Zoom on some of our guerilla tactics: What about FaceBook?(2)-FaceBook Ads
  • 21. Zoom on some of our guerilla tactics: Providing content regularly (1)
  • 22. Zoom on some of our guerilla tactics: Providing content regularly (2)
  • 23. Zoom on some of our guerilla tactics: Providing content regularly (3)
  • 24. Level 2: Get organized (& do not forget to do simple « traditional » CRM)
  • 25. Challenges! • Relevance challenge: It’s hard being relevant! • Bloggers management • FaceBook pages managenent… • Raz*War now speaks 7 languages • Affiliates, franchisees,
  • 26. http://www.youtube.c om/watch?v=ZUG9q YTJMsI
  • 27. Make your firts steps in CRM! « Chill out dude, it’s only about CRM »!
  • 28. & CRM starts with e-Direct Marketing! (1/2)
  • 29. Only TODAY 20% OFF! Raz*War‘s Black Friday. Use discount code BLACKFRIDAY20 & CRM starts with e-Direct Marketing! (2/2)
  • 30. [Special Advertising Section] During next hour: 30% discount on http://www.Raz*War.nl Use discount code SMDAYRW13
  • 31. Raz*War brand activation model (Australia, Baltic States, United States,…and in Europe) • Build (digital) content assets • Leverage bloggers • Who organize « social » contests, especially on FaceBook • Use FaceBook Ads • Integrate with google ads, simple CRM, etc… • When ready, more DB activation…for acquisition
  • 32. Raz*War will develop its network of international partners
  • 33. Level 3: Towards Full integration with CRM
  • 34. Raz*War will more and more leverages Citobi’s expertise (CRM)
  • 35. FaceBook & CRM?
  • 36. Ecoupons Content & Campaign mgt Reporting / dashboards Database mgmt Profiling / Targeting Esurvey / Eforms Quick zoom on Actito (Citobi’s CRM tool) (Used by Raz*War Australia, Baltic States, Etc..) Actito Pro - Enterprise web portal with standard tasks
  • 37. What can you dream of? (Just some example) • Reaching clients, prospects, KOL’s, through FaceBook • Reaching “lookalikes” consumers/customers • Immediate follow-up (scenario based) on some specific campaigns • Telling personal stories to consumers, that can then be shared • Long term relationship/Mgt building leveraging FB and Actito (CRM tool) • Much stronger combination of listening, answering, acquiring, developing and leveraging consumers and opinion leaders!
  • 38. Some concluding remarks?
  • 39. Some concluding remarks • It works! • But it has its limits… (Answer: “get organized”) • We did a lot of mistakes! ! • ...But we learnt from them • “Winning [Against Giants] is a matter of believing” • We are not yet there!
  • 40. Bccreativity.com Join the revolution! @razwar Use code SMDAYRW13 on RazWar.nl to get a 30% discount …50 mins left 