0
We s(h)ave the World!
Branding in the digital age
through focus on Relevance
Pierre De Nayer
Marketing Congress
04/12/2010
PASSION
Common ground: Passion for Listening,
Passion for “C to B”
(% of statements
expressed with a
26%
PASSION
for CRM /...
conquest of a
basic need
GrowthBridge and Raz*War: The Rationale
conquest of a
traditional market
in a
non-traditional way...
Shaving Market:There was
something to do...
Can David beat Goliath? (Using
Social Media…)
26%
BigRazCo
56%
Raz*War
(% of statements
expressed with a
positive sentimen...
Raz*War Products & Packaging
Some of our marketing tools & Tactics
Authenticity
Humour
EngagementEngagement
Our Customers and Ambassadors
Relevance (Qu...
“Join the conversation”: A useful
dashboard…
“Social R&D”-We adapted our offer!
B2C- Raz*War invented the SaaS
model…
Brand was built with the internet, but
volumes will be reached through B2B sales
Join the revolution!
@razwar
Bccreativity.com
@razwar
Use relevant code #smc2010 on
RazWar.com to get a 10%
discount
use code #smc2010
Thank You
Pierre De Nayer
GrowthBridge
pdn@growthbridge.eu
use code #smc2010
on razwar.com and get
10% o...
Upcoming SlideShare
Loading in...5
×

Smc2010 international marketing congress-dec 3&4-raz war branding in the digital age [mode de compati

92

Published on

PPT Document related to a presentation done at Stichting Marketing Congress 2010, featuring Raz*War as first on-line grooming brand

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
92
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Smc2010 international marketing congress-dec 3&4-raz war branding in the digital age [mode de compati"

  1. 1. We s(h)ave the World! Branding in the digital age through focus on Relevance Pierre De Nayer Marketing Congress 04/12/2010
  2. 2. PASSION Common ground: Passion for Listening, Passion for “C to B” (% of statements expressed with a 26% PASSION for CRM /1to1 marketing (Citobi 2000-20XX) PASSION That led to expressed with a positive sentiment) PASSION For Shaving (GrowthBridge 2000-2XXX)
  3. 3. conquest of a basic need GrowthBridge and Raz*War: The Rationale conquest of a traditional market in a non-traditional waynon-traditional way web saavy
  4. 4. Shaving Market:There was something to do...
  5. 5. Can David beat Goliath? (Using Social Media…) 26% BigRazCo 56% Raz*War (% of statements expressed with a positive sentiment) 26% 56%(% of statements expressed with a positive sentiment)
  6. 6. Raz*War Products & Packaging
  7. 7. Some of our marketing tools & Tactics Authenticity Humour EngagementEngagement Our Customers and Ambassadors Relevance (Quite demanding! ☺)
  8. 8. “Join the conversation”: A useful dashboard…
  9. 9. “Social R&D”-We adapted our offer!
  10. 10. B2C- Raz*War invented the SaaS model…
  11. 11. Brand was built with the internet, but volumes will be reached through B2B sales
  12. 12. Join the revolution! @razwar Bccreativity.com @razwar Use relevant code #smc2010 on RazWar.com to get a 10% discount
  13. 13. use code #smc2010 Thank You Pierre De Nayer GrowthBridge pdn@growthbridge.eu use code #smc2010 on razwar.com and get 10% off pdn@growthbridge.eu pierre@razwar.com denap@citobi.com +32 478 554 667
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×