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Net prospex socialbusinessreport_summer2011 Document Transcript

  • 1. NetProspex Social Business Report A comprehensive report on the use of social media by business people across the US.Summer 2011 2 Background 3 Methodology 3 What’s New in Summer 2011 5 20 Most Social Jobs 6 10 Least Social Jobs 7 Top 20 Jobs on Twitter 9 100 Most Social Companies 14 Top 50 Companies on Twitter 18 50 Most Social Industries 20 10 Least Social Industries 21 Top 50 Industries on Twitter 25 50 Most Social Cities 27 10 Least Social Cities 28 Top 50 Cities on Twitter
  • 2. Summer 2011 NetProspex Social Business Report 2The world’s largest focus group. How much pizza would feed a focus group of 12 million people? At 2 slices a person, that’s 3 million pizzas! For this report, the data team at NetProspex analyzed 12 million business contacts from the NetProspex business contact database. No need to buy stock in Dominos.3 million pizzasBackground About Us At NetProspex, we crowd- source business contacts forconnect with new customers. B2B lead generation.We maintain a database of business professionals with Our customers rely on our contact information for theirphone numbers for B2B lead generation. Records include ideal prospects. Records Include:Our team analyzed these contacts to provide a Email address Phone #snapshot of social media activity among employees of Mailing Addressthe nation’s largest corporations. Website TwitterWe’ve released three previous editions of the report, as LinkedInbusinesses work to understand the impact of networks Facebooksuch as Twitter, Facebook, and LinkedIn. Search by: Job functionThe reports earned coverage in hundreds of media Industryoutlets, and has been used as reference material in Revenuebusiness and educational presentations, studies, and Company Size Locationreports. Technology SIC CodeToday, in Summer 2011, we’ve released our most URLcomprehensive report to date, with more research, more Namedata, and more insights, all to show the widespread and moreadoption of social media by businesspeople across the www.NetProspex.comnation.
  • 3. Summer 2011 NetProspex Social Business Report 3MethodologyThe data was mined from NetProspex’s expansive database of crowdsourced business contacts, which includethis report.The NPSI (NetProspex Social Index) score is determined by the following: 1. Social presence: 2. Social connectedness: Social Presence Social Connectedness NetProspex Social + # Twitter followers # Facebook friends = Index Score (NPSI) # Linkedin connectionsWhat’s new in the Summer 2011 ReportIn this fourth edition of the NetProspex Social Report, we’re proud to announce ourmost comprehensive report to date. Updates include:1. More contacts analyzedWe analyzed 12 million business contacts, spanning every job function and industry.2. More granular categoriesWe anaylzed over 58 job functions, 300 industries, and even more metro regions.3. Twitter-focused analysisBecause of the explosion in use of Twitter (175 million users according to Twitter), we ana-cities using Twitter.4. Updated Methodology 1. Social presence 2. Social connectedness
  • 4. Social Jobs Social Job Report Summer 2011
  • 5. SOCIAL BUSINESS REPORT SOCIAL JOBS SUMMER 2011 TOP 2O JOBS ON THE Ranking the top job positions leveraging social media in business. NETPROSPEX SOCIAL INDEX (NPSI) TOP 20 SOCIAL JOBS 1 Recruiting 2 Corporate Strategy / M&A 3 Marketing / CMO Recruiting 1st 4 (Tie) Events 4 (Tie) Product/Market Management 6 Creative Corporate Strategy, Mergers & Acquisitions 2nd 7 Advertising 8 Communications / Public Relations 9 Software Engineering 10 Chief Technology Of cer Marketing / CMO 3rd 11 Investor Relations Events 4th 12 Lobbyists 13 Sales Product Management 4th 14 Information Technology 15 (Tie) Financial Analyst Creative 6th 15 (Tie) Customer Service 17 (Tie) General Operations Advertising 7th 17 (Tie) General R&D 17 (Tie) Logistics Communications & Public Relations 8th 20 (Tie) Compliance & Governance 20 (Tie) Sales Executives Software Engineering 9th Chief Technology Of cer 10th Investor Relations 11th Lobbyists 12th Sales 13th Information Technology 14th Financial Analyst 15th Customer Service 15th General Operations 17th General R&D 17th Logistics 17th Compliance & Governance 20th Sales Executives 20th CONTACTNetProspex helps B2B companies nd and connect with new www.netprospex.comcustomers through a database of millions of business people. 888-826-4877Records include veri ed email, phone, and social media pro les. hello@netprospex.comBuy or trade new sales leads today at www.netprospex.com. @NetProspexMethodologyThe NetProspex Social Index was used to score and rank social network activity across the top social networks including Twitter, LinkedIn and Facebook.The data was mined from NetProspexs expansive database of crowdsourced business contact information. The NPSI score is determined by the following:1. Social presence: The number of employees registered with social media pro les across Twitter, LinkedIn, or Facebook using a corporate email address.2. Social connectedness: The number of connections across social networks.July 2011 Source: The NetProspex Database
  • 6. Summer 2011 NetProspex Social Business Report 520 Most Social JobsWhich jobs are most likely to use social media for business?Most Social Job: RecruitingProving that it’s not what you know, but who you know that matters,recruiters were found to have the most expansive networks and arethe most likely to use Twitter, Facebook and LinkedIn, scoring thehighest in the NetProspex Social Index with a score of 94. Rank Job NPSI 1 94 2 66 3 Sales Support 50 45 45 6 44 7 36 8 33 9 30 10 29 11 27 12 Sales 26 13 24 14 23 22 22 21 21 21 20 20
  • 7. Summer 2011 NetProspex Social Business Report 610 Least Social JobsWhich jobs are least likely to use social media for business?Least Social Job: Records ManagementRecords Management personnel are the least connected, according toour report. Other job functions not likely to be using social mediainclude Treasurer, Board Member, Educator, Accounting, Food &Beverage, Payroll, Economist, Safety, and Environmental.Rank Job NPSI10 109 98 8 Economist 6 6 5 5 52 41 2
  • 8. Summer 2011 NetProspex Social Business Report 7Top 20 Jobs on TwitterWhich jobs are most likely to use Twitter for business?Job Most Likely to Use Twitter: CreativeTwitter has proven itself to be a tool for professionals to network,learn from thought-leaders, and share content relevant to theircareer aspirations. Creative professionals use Twitter to share work,Rank Job Twitter Score1 612 573 414 255 246 17 14 14 13 1311 1212 11 9 9 Consultant 8 8 718 Chair 719 6 5Are you a creative professional who wants to showcase how you usesocial media in your job? Tweet us @NetProspex.
  • 9. Summer 2011 NetProspex Social Business Report 8Social Job Analysis Corporate Development Strategy, Mergers & Acquisition in our Summer 2011 report. Marketers Still Reign Supreme as the Most Social Least Social Job: Records Management Show Me the Money
  • 10. Social Companies Social Company Report Summer 2011
  • 11. SOCIAL BUSINESS REPORT SOCIAL COMPANIES SUMMER 2011 TOP 25 COMPANIES ON THE Ranking the top companies leveraging social media in business. NETPROSPEX SOCIAL INDEX (NPSI) TOP 25 SOCIAL COMPANIES 1st 1 The New York Times 2 Intuit 3 Juniper Networks 4 Adobe 5 Limited Brands 2nd 6 Amazon.com 7 Cisco Systems 8 Google 9 (Tie) Microsoft Corporation 3rd 9 (Tie) The Washington Post 4th 11 (Tie) Best Buy 11 (Tie) The Walt Disney Co 13 NVIDIA Corporation 14 Scripps Networks 5th 15 (Tie) Apple 15 (Tie) eBay 15 (Tie) Electronic Arts 6th 18 SanDisk Corporation 19 Volt Information Sciences 20 (Tie) Oracle Corporation 20 (Tie) Hewlett-Packard 7th 22 (Tie) Avaya 22 (Tie) Iron Mountain 24 Motorola 8th 25 Advanced Micro Devices 9th 9th 11th 11th 13th 14th 15th 15th 15th 18th 19th 20th 20th 22nd 22nd 24th 25th CONTACTNetProspex helps B2B companies nd and connect with new www.netprospex.comcustomers through a database of millions of business people. 888-826-4877Records include veri ed email, phone, and social media pro les. hello@netprospex.comBuy or trade new sales leads today at www.netprospex.com. @NetProspexMethodologyThe NetProspex Social Index was used to score and rank social network activity across the top social networks including Twitter, LinkedIn and Facebook.The data was mined from NetProspexs expansive database of crowdsourced business contact information. The NPSI score is determined by the following:1. Social presence: The number of employees registered with social media pro les across Twitter, LinkedIn, or Facebook using a corporate email address.2. Social connectedness: The number of connections across social networks.July 2011 Source: The NetProspex Database
  • 12. Summer 2011 NetProspex Social Business Report 10100 Most Social Companies#1-25Which companies have the most social employees?Rank Company NPSI1 1502 Intuit 1383 1264 1125 1106 Amazon.com 1097 1058 97 96 96 93 9313 9114 85 Apple 84 84 Electronic Arts 8418 8219 Volt Information Sciences 80 76 76 75 7524 7425 73List continued on following page.
  • 13. Summer 2011 NetProspex Social Business Report 3 11100 Most Social Companies#26-50Which companies have the most social employees?Rank Company NPSI26 72 71 7129 7030 69 68 6833 Spherion Corporation 67 Williams-Sonoma 66 Arrow Electronics 66 NIKE 66 65 6539 63 Campbell Soup 62 62 The Charles Schwab Corporation 62 Intel Corporation 61 61 61 The Clorox 60 6048 59List continued on following page.
  • 14. Summer 2011 NetProspex Social Business Report 3 12100 Most Social Companies#51-75Which companies have the most social employees?Rank Company NPSI Computer Associates 55 55 55 Comcast Corporation 54 54 Xilinx 54 54 53 53 Cox Communications 53 52 52 51 51 50 Gap 50 50 50 50 50 50 50 49 49 49 49 49List continued on following page.
  • 15. Summer 2011 NetProspex Social Business Report 3 13100 Most Social Companies#76-100Which companies have the most social employees?Rank Company NPSI79 48 47 47 Sabre 47 47 47 The Coca-Cola 47 46 46 45 45 4591 44 43 43 43 42 42 42 42 42100 PepsiAmericas 41
  • 16. Summer 2011 NetProspex Social Business Report 3 14Top 50 Companies On Twitter#1-25Which companies have the most social employees?Rank Company Twitter Score1 3002 2553 Vertis Inc 1194 995 646 Guitar Center Inc 417 38 30 3010 2811 2712 2613 2514 Amazon.com, Inc. 2415 2316 Intuit Inc. 2217 19 18 1820 16 15 Terex Corporation 15 15 1525 Gannett Co. 14List continued on following page.
  • 17. Summer 2011 NetProspex Social Business Report 3 15Top 50 Companies on Twitter#26-50 Which companies have the most social employees?Rank Company Twitter Score 13 1328 Charter Communications Inc 12 11 11 Apple Inc 11 10 Electronic Arts Inc. 10 9 9 9 9 9 Intel Corporation 9 9 9 8 8 8 Scholastic Inc 8 8 8 Volt Information Sciences Inc 8 Whirlpool Corporation 7 7 Solutia Inc 7 7 7 7 7 6 6 6 6 NIKE INC 6 6
  • 18. Summer 2011 NetProspex Social Business Report 2 16Social Company Analysis Most Social Company: The New York Times The New York Times Company is by far the most social media-savvy organization in the world, with a NPSI score of a cool 150, beating out Google, last year’s winner, which fell to #15. While The New York Times’ score dominated, a cluster of internet big wigs landed in the 65 – 55 NPSI range, right under its nose. Microsoft, Apple and eBay (respectively) all land toward the top companies whose employees are active across Facebook, Twitter, and LinkedIn. Big Movers Intuit jumped from 6th place on our Fall 2010 listing to 2nd place with a NetProspex Social Index score of 138, edging out Juniper Networks and Adobe. Amazon.com moved down the list, previously the #3 most social company, but down to #14. The most progress from a company was Cisco Systems, previously in 35th place, now in the Top 10 Most Social Companies for Summer 2011 at #7. Now that’s tweet-worthy! Most Tweet Worthy Company: The New York Times The companies that utilize twitter the most make the news their business. The New York Times Company and the Washington Post both hold scores that land them in the the top slot, and Washington Post coming in fourth.
  • 19. Social Industries Social Industry Report Summer 2011
  • 20. SOCIAL BUSINESS REPORT SUMMER 2011 SOCIAL INDUSTRIES Ranking the top industries leveraging social media in business. TOP 20 INDUSTRIES ON THE NETPROSPEX SOCIAL INDEX (NPSI) Computer Technology 1st TOP 20 SOCIAL INDUSTRIES 1 Computer Technology Human Resources 2 Human Resources & Staf ng & Staf ng 2nd 3 (Tie) Telecommunication Equipment 3 (Tie) Computer Network Security Telecommunication Equipment 3rd 5 Computer Storage Equipment 6 Search Engines & Internet Portals Computer Network Security 3rd 7 Packaged Software 8 Advertising & Marketing Computer Storage Equipment 5th 9 Venture Capital & Private Equity 10 Management Consulting 11 Toys & Games Search Engines 12 Custom Software & Consulting & Internet Portals 6th 13 (Tie) Personal Computers & Peripherals 13 (Tie) Credit Card Processing 15 Weight & Health Management Packaged Software 7th 16 (Tie) Television Stations 16 (Tie) Cable & Satellite 18 (Tie) Information & Document Management Advertising & Marketing 8th 18 (Tie) Semiconductor & Equipment 20 Multimedia & Graphic Design Venture Capital & Private Equity 9th Management Consulting 10th Toys & Games 11th Custom Software & Consulting 12th Computers & Peripherals 13th Credit Card Processing 13th Weight & Health Management 15th Television Stations 16th Cable & Satellite 16th Information Management 18th Semiconductor & Equipment 18th Multimedia & Graphic Design 20th CONTACTNetProspex helps B2B companies nd and connect with new www.netprospex.comcustomers through a database of millions of business people. 888-826-4877Records include veri ed email, phone, and social media pro les. hello@netprospex.comBuy or trade new sales leads today at www.netprospex.com. @NetProspexMethodologyThe NetProspex Social Index was used to score and rank social network activity across the top social networks including Twitter, LinkedIn and Facebook.The data was mined from NetProspexs expansive database of crowdsourced business contact information. The NPSI score is determined by the following:1. Social presence: The number of employees registered with social media pro les across Twitter, LinkedIn, or Facebook using a corporate email address.2. Social connectedness: The number of connections across social networks.July 2011 Source: The NetProspex Database
  • 21. Summer 2011 NetProspex Social Business Report 3 1850 Most Social Industries#1-25Which industries have the most social employees?Rank Company NPSI1 992 84 79 795 766 757 748 669 6410 6311 6112 58 57 5715 56 55 55 54 5420 53 52 5223 4924 4825 47List continued on following page.
  • 22. Summer 2011 NetProspex Social Business Report 3 1950 Most Social Industries#26-50Which industries have the most social employees?Rank Company NPSI26 44 Consumer Electronics 43 43 40 Pharmaceuticals 4031 38 37 3734 3435 33 31 31 31 30 30 30 29 2944 28 27 2747 26 25 25 2551 2452 23
  • 23. Summer 2011 NetProspex Social Business Report 3 2010 Least Social IndustriesWhich industries have the least amount of employees on social media?Least Social IndustriesOrganizations working for Cities, Towns, & Municipalities have the leastsocially connected employees. Rounding out the 10 least social industriesare Motor Vehicle Dealers, Automotive Service & Collision Repair, Hospitals &Clinics, Lumber & Wood Production, Veterinary Care, Automobile Parts Stores,Mining, Emergency Medical Transporation Services, and Libraries.Rank Job NPSI1 72 73 64 Automobile Parts Stores 65 56 57 58 59 510 5
  • 24. Summer 2011 NetProspex Social Business Report 3 21Top 50 Industries on Twitter#1-25Which industries are most likely to use Twitter?Rank Company NPSI1 1072 673 614 525 456 427 398 389 3710 3311 32 24 2414 2215 2116 1817 1718 16 15 15 14 14 11 11 10 10 10List continued on following page.
  • 25. Summer 2011 NetProspex Social Business Report 3 22Top 50 Industries on Twitter#25-50Which industries are most likely to use Twitter?Rank Company NPSI 9 9 9 8 Real Estate 8 8 8 8 Theaters 7 Consumer Electronics 7 7 7 Chambers of Commerce 741 6 5 5 5 5 5 5 5 4 4 4 453 3
  • 26. Summer 2011 NetProspex Social Business Report 2 23Social Industry Analysis Most Social Industry: Computer Technology - Least Social Industries Most Tweet Worthy Industry: Media Having Fun Just Went Social!
  • 27. Social Cities Social City Report Summer 2011
  • 28. SOCIAL BUSINESS REPORT SOCIAL CITIES SUMMER 2011 TOP 25 CITIES ON THE Ranking the top cities leveraging social media in business. NETPROSPEX SOCIAL INDEX (NPSI) Seattle 7th Stamford 6th Boston 9th Minneapolis 15th Bridgeport 15th New York 3rd San Francisco 1st Denver 10th Oakland 10th Boulder 20th Philadelphia 15th San Jose 2nd Chicago 12th New Brunswick 14th Newark 20th Los Angeles 15th Trenton 25th Ventura 4th Orange County 20th Dallas 8th San Diego 15th Raleigh 20th TOP 25 SOCIAL CITIES Atlanta 12th Washington, DC 1 San Francisco, CA 20th 2 San Jose, CA 3 New York, NY 4 (Tie) Ventura, CA Austin 4th 4 (Tie) Austin, TX 6 Stamford, CT 7 Seattle, WA 8 Dallas-Fort Worth, TX 9 Boston, MA 10 (Tie) Denver, CO 10 (Tie) Oakland, CA 12 (Tie) Chicago, IL 12 (Tie) Atlanta,GA 14 New Brunswick, NJ California Social King 15 (Tie) Los Angeles, CA California Businesses Tweet 15 (Tie) San Diego, CA More Than Any Other State 15 (Tie) Minneapolis-St. Paul, MN 15 (Tie) Bridgeport, CT 15 (Tie) Philadelphia, PA 20 (Tie) Newark, NJ 20 (Tie) Washington, DC West vs. East 20 (Tie) Boulder, CO The West coast edged out the East coast 20 (Tie) Orange County, CA with 6 of the top 10 most social cities. 20 (Tie) Raleigh, NC 25 Trenton, NJ CONTACTNetProspex helps B2B companies nd and connect with new www.netprospex.comcustomers through a database of millions of business people. 888-826-4877Records include veri ed email, phone, and social media pro les. hello@netprospex.comBuy or trade new sales leads today at www.netprospex.com. @NetProspexMethodologyThe NetProspex Social Index was used to score and rank social network activity across the top social networks including Twitter, LinkedIn and Facebook.The data was mined from NetProspexs expansive database of crowdsourced business contact information. The NPSI score is determined by the following:1. Social presence: The number of employees registered with social media pro les across Twitter, LinkedIn, or Facebook using a corporate email address.2. Social connectedness: The number of connections across social networks.July 2011 Source: The NetProspex Database
  • 29. Summer 2011 NetProspex Social Business Report 3 2550 Most Social Cities#1-25Which cities have the most social businesspeople?Rank City, State NPSI1 472 San Jose, CA 453 31 Ventura, CA 27 Austin, TX 276 267 Seattle, WA 258 249 23 22 22 21 Atlanta,GA 2114 20 19 19 19 19 19 18 18 18 18 1825 Trenton, NJ 17List continued on following page.
  • 30. Summer 2011 NetProspex Social Business Report 3 2650 Most Social Cities#1-25Which cities have the most social businesspeople?Rank City, State NPSI 16 16 16 15 15 15 Charlotte, NC 15 15 15 14 14 14 13 13 13 13 13 13 13 13 13 13 1349 1250 11
  • 31. Summer 2011 NetProspex Social Business Report 3 2710 Least Social CitiesWhich cities have the least social businesspeople?Rank City, State NPSI10 Tacoma, WA 79 78 77 66 65 64 53 Wichita,KS 52 51 3
  • 32. Summer 2011 NetProspex Social Business Report 3 28Top 50 Cities on Twitter#1-25Which cities have the most businesspeople on Twitter?Rank City, State NPSI1 1522 Santa Rosa, CA 1493 Ventura, CA 924 425 366 217 Killeen, TX 178 159 1410 Austin, TX 1311 San Jose, CA 12 11 11 10 Chico, CA 10 9 9 9 9 9 9 8 8 8 8 Santa Cruz, CA 8 8List continued on following page.
  • 33. Summer 2011 NetProspex Social Business Report 3 29Top 50 Cities on Twitter#25-50Which cities have the most businesspeople on Twitter?Rank City, State NPSI 7 7 7 Atlanta,GA 7 7 7 7 7 7 Sacramento, CA 6 6 6 6 6 6 6 6 6 6 6 6 5 5 5
  • 34. Summer 2011 NetProspex Social Business Report 2 30Social City Analysis Most Social City: San Francisco - California Businesses Tweet More Than Any Other State East Coast vs. West Coast
  • 35. For press / media inquiries, please contact Matt Rizzetta mrizzetta@north6thagency.com 781-744-7138 NetProspex 888-826-4877About NetProspex www.netprospex.com hello@netprospex.com Twitter @NetProspex We can help you grow your business. NetProspex is the world’s most accurate and fastest-growing sales and marketing sales prospects in a uniquely direct and measurable way. - NetProspex 888-826-4877 www.netprospex.com hello@netprospex.com Reach out on Twitter @NetProspex