New Media: Social & Digital Media Changing Your World Presented by Nancy Sims Senior Vice President August 31, 2009 Brian Block Account Executive

Ways Newspapers and Broadcast Outlets are Managing the Digital Age Turning more to online news Reporter Blogs Citizen Journalism Twitter headline feeds Customized Delivery — RSS (Real Simple Syndication) feeds Video Podcasts

Turning more to online news

Reporter Blogs

Citizen Journalism

Twitter headline feeds

Customized Delivery — RSS (Real Simple Syndication) feeds

Video

Podcasts

New Media Tools – Citizen Journalism National and Local Blogs

National and Local Blogs

Building Your Own Brand Digital Media — Blogs Blog influence is high. Just ask the newspapers. Bloggers are thought leaders, teachers, trend setters, investigators You can blog on: Services Customer stories Important issues Industry news Fight bad criticism or solicit praise

Digital Media — Blogs

Blog influence is high. Just ask the newspapers.

Bloggers are thought leaders, teachers, trend setters, investigators

You can blog on:

Services

Customer stories

Important issues

Industry news

Fight bad criticism or solicit praise

Building Your Own Brand Digital Media — Blogs

Digital Media — Blogs

Building Your Own Brand New Media Sites

New Media Sites

Hi. This is where we go online to show you examples of how others in your industry are using social networks. Contact us for a personalized presentation at your office. 713-627-2223 - Brian Block

Hi. This is where we go online to show you examples of how others in your industry are using social networks. Contact us for a personalized presentation at your office.

713-627-2223

- Brian Block

New Media Concerns “ You have zero privacy anyways, get over it.” – Sun Microsystems CEO Scott McNealy, 1999 Expose too much personal information Legal problems when sharing company secrets Open to negative comments Co-opt/Brand theft Time consuming

“ You have zero privacy anyways, get over it.”

– Sun Microsystems CEO Scott McNealy, 1999

Expose too much personal information

Legal problems when sharing company secrets

Open to negative comments

Co-opt/Brand theft

Time consuming

People do Business with Brands They Know How can new media tactics yield results for media coverage and audience loyalty?

Case Study Blog Outreach – Renewable Energy Company Outreach to environmental reporter bloggers at and Caught the attention of the Secured discussion with Vice President Joe Biden on how the Recovery Act is helping the business community

Case Study Twitter — Telecommunications Company Relationship building with KHOU reporter Alex Sanz through Twitter Resulted in product coverage on KHOU Channel 11 News

Case Study Facebook – Community Engagement Found several Facebook groups supporting a client competition through their own networks Rather than control a single social network, Brian followed up with each group supplying information & digital content. Helped individual groups secure over 5,000 Facebook supporters collectively promoting client’s program.

Case Study LinkedIn — Lead Generation Brian began using LinkedIn to make connections and demonstrate his expertise Frequently updated applications with good information will attract attention As a result, Brian increased the number of meetings, lunches and calls with new LinkedIn contacts

Thank You Nancy Sims, Senior Vice President Brian Block, Account Executive 713.627.2223 [email_address] [email_address] Blog: www.mayoralmusings.com Twitter: www.twitter.com/nancylsims Twitter: www.twitter.com/pierpontcom