How do Businesses Benefit from Social Media


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This presentation is meant as a guide for your own social media experience. You have probably joined a few social networks. You are familiar with the layout but you don't know what to do next. These helpful tips can get you on your way to improving your online presence. If you would like to schedule a presentation for your organization, chamber, business group, etc. with updated content/information, email Brian Block at

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How do Businesses Benefit from Social Media

  1. 1. How do Businesses Benefit from Social Media? Brian I. Block Account Executive May 6, 2009
  2. 2. Reinforce relationships
  3. 3. LinkedIn Largest professional social network just for professionals 37 million members including executives and decision makers from all Fortune 500 companies Allows you to dig deeper into companies and prospects
  4. 4. LinkedIn
  5. 5. LinkedIn Search your homepage for features you want to use. Add at most, two applications you plan on using. Explore every option. Different methods of connecting work better for different people.
  6. 6. How do LinkedIn Features Help Me Sell?
  7. 7. How do LinkedIn Features Help Me Sell?
  8. 8. Facebook Most popular social networking site with active users daily. Documents every aspect of life. Categorizes people into networks to create communities of people who share common interests.
  9. 9. Determine Your Facebook Role Relationship Builder Educator Thought Leader Power Networker Brand Champion
  10. 10. How Will Facebook Help Me Sell? Make connections to prospects and discover something you have in common. Create a Company Profile leading traffic from Facebook to your website. Promote the person behind the title. Show your human side. Provide members the information to promote your brand, product or service.
  11. 11. Facebook: Professional vs. Personal
  12. 12. Twitter Tiny messages which make big conversations. Gaining the momentum and commonality of blogging. Gives a human voice to companies either through an official account or a company’s employees.
  13. 13. Twitter
  14. 14. Twitter
  15. 15. Do I Need to be on Twitter? Twitter is not for everyone and has not developed a B2B following which is as strong as it’s B2C users. Real life events do effect your business and people are tweeting about them. Monitoring Twitter the same way you monitor blogs and internet news postings can add depth to public views on trends and industry topics.
  16. 16. Thank you. Any questions? Connect with Pierpont on these social networks: LinkedIn: Search for Pierpont Communications Facebook: Search for Tasteful PR Twitter: Slideshare: Houston 713-627-2223 | Austin 512-448-4950 | Dallas 214-217-7300 | San Antonio 210-372-9200