Presented by: Shaun PiercePierce Events – ISES Pittsburgh, PA
Goals Understand what Social Media is right for you Understand how to use Social Media Have a clear goal for results Have Fun Don’t Be Intimidated
Social Media – What is it? Social , is the interaction of two or more individuals. The sharing of ideas, information, tastes, & opinions. Individuals tend to then gather into groups of specific interest. Media is the digital form of files, information, ideas, photos, video and opinions. Social Media consists of digital meeting places for publication of both ideas and information. Social media provides, tools, services allowing individuals to express themselves in order to share media with others.
Facebook LinkedIn Its home to over 750 million Some refer to it as the business users who create status updates version of Facebook, minus the about what theyre doing or games, of course. It focuses on the thinking, share pictures, videos, kind of networking that helps people messages, and links, play get jobs. Your profile on LinkedIn is games, and run apps. Its a jack- actually your résumé. of-all-trades so big that, for Twitter some, its synonymous with the Though technically a micro- word "Internet." blogging service, Twitter does play in the social networking space.Google+ Tweets are, essentially, the same asThis is the new kid on the block. status updates or links on Facebook;Google+ builds on features such as theyre just limited to 140 characters.the status updates we saw in Google You can follow anyone and anyoneBuzz and picture sharing from can follow you, and you dont have toPicasa, mashes them together do anything to make this happenwithin profiles, and integrates (unlike Facebook, where makingthem in other incredibly popular "friends" requires approval fromGoogle services like Gmail. both sides).
TACTIC 1: PLAN IT OUT• Set a goalWho do you want to reach?What do you want to say?What subjects will you cover?• Make a list of the platforms you want to use• Develop a schedule (How often will youupdate?)• Stick to the planCollaborative project tools you can use:• Google Docs/Calendar – Cloud Computing• Yammer - Used for private communicationwithin organizations or between organizationalmembers and pre-designated groups
TACTIC 2: TAKE ADVANTAGE OFPARTNERS & SPONSORS• Cross Promote! Partner with others to gainmore reach.• Frequently track progress• Link love: use your partners and affiliates tolink to you on their website/blog/socialNetworks and link back!
Examples Glad to see @mocharose on @KDKA with @WHIRLMagazine Amazing work. Look for them (and @pierceevents) in the Whirl Wedding Guide PghEvntExaminer: Read about event planning trends, themes & ideas for 2012. Special thanks to @Pierceevents ... http://tmi.me/l2ljB Cinemark Theatres @CinemarkUSA Our newest location officially opens tmrw! "@Pierceevents A first peak inside the new @CinemarkUSA http://lockerz.com/s/152931246" . Jim Pierce@Jamesppierce Im at Cinemark 10 Theaters w/ @pierceevents http://4sq.com/rVBCn1
TACTIC 3: Get the Word OutInvitation/event page: Choose whereall event details/RSVPs will be hosted(make sure it’s easily sharable viasocial media!)– Facebook (Events tab)– Eventbrite– Anyvite– Blog post with share buttons(Facebook, LinkedIn,Google+, Twitter) – already integratedwith Tumblr andWordpressEvent hashtag: Decide on a universalhashtag to use before,during and after(#ISES (insert location)
The power of a tweetGlad to see @mocharose on @KDKA with@WHIRLMagazine Amazing work. Look forthem (and @pierceevents) in the WhirlWedding Guide @pierceevents 324 followers @mocharose 573 followers @Whirlmagazine 3,680 followers @KDKA 10,260 followers TOTAL REACHED 14,837 People
TACTIC 5: TEASE & ENTICETease with sneak previews/weekly infoHave special guests or speakers talk about theevent on their social networksPost information, updates and reminders
TACTIC 6: CONSIDER REWARDS & INCENTIVESConsider discounts or “follower” exclusivesContests and rewardsProvide information and access first
TACTIC 7: BRING THE EVENT TOLIFE BY BRIDGING ON & OFFLINELive-video stream (webcast)Live-tweet (use the same hashtag fromthe event promotion)Photo uploads as they happen(Instagram, Lockerz, Facebook mobileuploads)Archive content and share post event
Engage people at the event withexclusive content and a call toaction via a QR code (“Like” us,Follow us, discount, more info, etc.)
TACTIC 8: FOLLOW UPDo a blog or Facebook recapCreate and link to a photo album (considerFacebook or Flickr)Embed the archived video from into the recapCreate a Twitter transcript from TweetReports.comUse same hashtag to promote post-eventRecap and continue conversationFavorite tweets by those who participated
Latest AdditionsPintrest - Use Pinterest to garner new ideas as well as showcase your ownInstagram - free photo-sharing app for the iPhone (Android coming soon)Cinchcast ($) - This simple tool can record audio, either via the web orphone (there are apps for iPhone and Android), so you can share audiomessages with your followersPostling – ($)Designed with the small business owner and professional inmind and can simplify your social media activities. offers managementfeatures to track, engage and publish to your relevant social mediaprofiles, and even to your blog.Storify - In the Storify editor, you can search social media networks to findmedia elements about the topic you want to Storify. Look through Twitter,Facebook, YouTube, Flickr, Instagram and more to gather material for yourstories.
intrest TipsAdd a paragraph about who you are and what you’re interested into the “About” section on your Pinterest profile. It will show upright under your photo, and will be one way that users can find outmore about you.Connect your account with your Facebook and Twitter accounts.Not only will it help you gain followers, but making thisconnection adds social media icons under your profile picture thatlink to your Facebook and Twitter profiles.Don’t forget to add your website URL in your profile, too! BE CAREFUL!!!!!!!!!!!!!!!!!
WARNING: Don’t let “Connecting with People” keep you from Connecting with People!