DISTIMO
White Nights - June 2013
Richard Pidgeon- Director Business Development
EMEA
Twitter @catchthepidge
SOLVING THE AP...
ABOUT DISTIMO
• The number 1 app store analytics company
• Tracking >3 billion downloads per quarter
• Most accurate app d...
OUR PRODUCTS
DISTIMO APP ANALYTICS
CONVERSION TRACKING
• Free conversion tracking SDK to measure lifetime user value
• Measures the conversion process from a...
Our data
ALL MAJOR AD
NETWORKS
ALL MAJOR APP
STORES
TRANSACTION
AL
APP STORE
DATA
PUBLICLY
AVAILABLE
APP STORE
DATA
TRANSA...
APP ACCURACY
The Majority of our Estimates,54% are
estimated to a margin of error below 3%.
95% Are Estimated with a Margi...
MARKET TRENDS
Based on AppIQ
data
Based on all iPhone revenue, top 44 countries
GAMES LARGEST SINGLE CAT
75%
5% 2% 2% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Russian iPhone Games Revenue
Growth
$ 0.00
$ 0.50
$ 1.00
$ 1.50
$ 2.00
$ 2.50
$ 3.00
$ 3.50
$ 4.00
$ 4.50
May-12 Jun-12 Ju...
EUROPEAN GAMES REVENUE BY
CATEGORY
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
TotalRevenueMillions
Games
iPad iPhone
GAME REVENUE BY REGION
Total Revenue (All Games)
Asia
Australia
Europe
North America
South America
39%
23%
31%
5%
Asia is ...
ANDROID VS IOS REVENUES
• A lot of noise in market that monetization on Android
is difficult
• But this is catching up qui...
AMAZON VOLUMES FOR ANDROID
• The top 200 free applications had a total of 16
million downloads
• The top 200 paid applicat...
MORE FINDINGS LIKE THESE
• Our blog with frequent updates and reports:
www.distimo.com/blog
• Monthly reports and webinar:...
THANK YOU
Get in touch:
richard@distimo.c
om
@catchthepidge
We’re Hiring !!
GET SMARTER, GET
APPIQ
White nights distimo pres
White nights distimo pres
White nights distimo pres
White nights distimo pres
White nights distimo pres
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  • WELCOMEGOOD CONFERENCERICHARD PIDGEONDIRECTOR BUSINESS DEVELOPEMNT EMEA FOR DISTIMO THE LEADING APP ANALYTICS COMPANIES
  • SHOW OF HANDS THOSE THAT HAVE HEARD OF DISTIMOTHOSE USING READING OUR MONTHLY PUBLICATIONS OR BLOGSUSING OUR ANALYTICS TOOLSDUTCH COMPANY OFFICES IN LONDON, SILICON VALLEY, NEW YORK SINGAPORE AND HAVE A PARTNERSHIP WITH COMPANY IN JAPAN. THE FOUNDERS ORIGINALLY APP DEVELOPERS WHO WANTED MORE TRANSPARANCY FROM THE APP STORESFor Those of you who are not familiar with Distimo. We are a Dutch Company based out of Amsterdam and we now have offices in London, San Francisco New York , and Singapore and going through a rapid growth period at the moment and recruiting new developers and business development people. As well as our Analytics products we are well known for our monthly reports webinars and our blog posts giving excellent insights into the App Economy.
  • THREE MAIN PRODUCTSWELL KNOWN FOR OUR MONTHLY REPORTS AND BLOGSWe have Three main products with the API available on certain paid plan Our Free to Use App Analytics that many of you are already using to track all your important app data across all the major stores and ad networks Our Free Conversion Tracking  to measure your full app sales funnel from discovery and campaigns to app launch  Ourt premium AppIQ  product that analyses the estimated daily download and revenue volumes for any app in any market worldwide. That also gives estimated download and revenues of all the leaderboards for Apple Google Play and recently the Amazon Store. We also have an API available that allows publishers to intergrate all our data into your own data warehousing tools and in house analytics tools.
  • FREE APP ANALYTICS TOOLALL MAJOR APP STORES AND ADD NETWORKSCAPTURE ALL THE DATA - APP DOWNLOADS, APP REVENUE, REVIEWS AND RATINGS, AD REVENUES FROM LEADING AD NETWORKSFROM ALL THE STORES IN ONE EASY TO USE TOOL WITH A GREAT UI EXPORT FOR FURTHER CRUNCHING OUR APP ANALYTICS TOOL IS COMPLETELY FREE SERVICE THAT MANY OF YOU ARE ALREADY USING. WE COVER ALL THE MAJOR APP STORES AND AD NETWORKS. WE GIVE YOU THE TOOLS TO SEE ALL YOUR DOWNLOAD DATA REVENUE DATA, REVIEW DATA FOR ALL THE STORES IN ONE EASY FORMAT WITH A VERY INTUITIVE UI.
  • FREE CONVERSION TRACKING USES A SINGLE URL FORMAT – PUBLISHED IN ANY CAMPAIGN, WEBSITEDIRECTS USERS TO THE CORRECT APP STORE FOR THEIR DEVICEDEVELOPERS CAN SEE CONVERSION RATES , WHERE THEIR USERS ARE BASED, WHICH DEVICES THEY ARE USINGALSO ALLOWS YOU TO SEE WHICH DEVICES/ STORES POTENTIAL USERS ARE USINGDISTIMO CONVERSION TRACKING USES A SINGLE LINK FORMAT TO DIRECT USERS TO THE CORRECT APP STORE. DEVELOPERS CAN THEN IMMEDIATELY IDENTIFY WHAT COUNTRY THE USER IS FROM WHAT DEVICE THEY ARE USING AND THE SOURCE OF THE ORIGINAL LINK.WITH THE NEWLY ANNOUNCED SDK DEVELOPERS CAN MEASURE THE LIFETIME USER VALUE COMBINING IT WITH ALL THE APP STORE DATA THAT IS CURRENTLY BEING TRACKED. THIS SERVICE IS COMPLETELY FREE UNLIKE SIMILAR PRODUCTS THAT ARE IN THE MARKET ALREADY.
  • SDK TO SEE THE LIFETIME VALUE OF YOUR USERS AND THEN TRACK BACK TO ORIGINAL CAMPAIGN. THIS DATA CAN THEN E VIEWED BY DATE OR COUNTRYHERE YOU CAN SEE YOU CONVERSION TRACKING FUNNELL AND SEE WHICH CAMPAIGN YOUR DOWNLOADS ARE ORIGINATING FROM WHICH COUNTRIES THE DOWLOADS ARE COMING FROM WHICH DEVICES THE USERS ARE USING. WE HAVE ALSO JUST INTRODUCED AN SDK THAT WILL ALLOW YOU TO TRACK THE LIFETIME VALUE OF THAT USER AND HENCE THE SUCCESS OF ANY CAMPAIGNS THAT YOU HAVE RUN
  • MOVING ON TO OUR PREMIUM PAIS SERVICE APP IQAPP IQ ALLOW TO TRACK APP DOWNLOADS DATA AND REVENUE DATA FOR ANY APP IN THE STORES. ANALYSE MARKET SHARE OF ANYCOMPARE APPS PEREFORANCES AGAINST EACH OTERSEE EFFECT OF PRICE CHANGES AND BEING FETAURED HAS ON PERFORMACESEE HOW MANY DOWNLOADS ARE REQUIRED TO GET INTO THE LEADERBOARDS IN EACH COUNTRY
  • WE PROVIDE ESTIMATED DATA FOR ALL THE LEADERBOARDS FOR APPLE, GOOGLE PLAY AND AMAZONWE CAN PREDICT DOWNLOAD NUMBERS AND REVENUE FOR ALL CATEGORIES IN OVER 44 COUNTRIESWE ARE ABLE TO GIVE DAILY WEEKLY AND MONTHLY LEADERBOARD INFORMATIONTHIS IS FROM WEDNESDAY THIS WEEK AND IS FOR THE TOP OVERALL CATEGORY FOR RUSSIATIME TRAP HIT THE TOP ON WEDNEDSAY WITH 17,000 DOWNLOADSTHE OTHER MAJOR FEATURE OF APPIQ IS OUR DATA AROUND THE LEADERBOARDS WE ARE ABLE TO ESTIMATE THE DOWNLOAD NUMBER AND REVENUE NUMBERS FOR ALL THE APPS IN LEADERBOARDSHERE YOU CAN SEE THE FREE LEADERBOARD FOR WEDNESDAY FOR IPHONEFOR THE TOP OVERALL CATEGORY IN RUSSIAOBVIOUSLY MOST OF THIS LEADERROARD IS MADE UP OF GAMES
  • GROSSING LEDAERBOARD WITH REVENUES FOR GAMES IN RUSSIAIF YOU CANT SEE THE NUMBERS CLASH OF CLANS IS MAKING $7,000 DAILY IN RUSSIA ALONE FOR IPHONE ADD THE IPAD REVENUE AND THEY ARE HITTING OVER $13,000 DAILY FOR RUSSIAGLOBALLY IT IS ACHE=IEVING $150,000 PER DAYHIS IS THE DATA FROM WEDNESDAY THIS WEEK WITH TOP 15 GAMES FOR IPHONEIN CASE YOU CANT SEE CLASH OF CLAN IS MAKING 7,000 DOLLARS PER DAY FOR IPHONE APP IN RUSSIA AND 6,500 ON THE IPAD VERSION AS WELL
  • HOW WE CAPTURE THE DATA
  • WE PRIDE OUR SELVES ON THE ACCURACY OF OUR DATA AND CLAIM TO BE THE MOST ACCURATE OF ALL OF OUR COMPETITORS. WHICH IS WHY WE HAVE A LARGE NUMBER OF HEDGE FUND COMPANIES AND VC’S USING OUR DATA
  • WOULD LIKE TO SHARE WITH YOU NOW SOME INSIGHTS
  • THIS IS AN OLD SLIDE ILLUSTRATING WHERE THE REVENUES ARE BEING GENERATED IN THE APP MARKETGAMES REVENUES ACCOUNTED FOR MORE THAN 80% OF THE MARKET IN MAY 2013THAT IS MASSIVE
  • THIS DATA IS TAKEN FROM IPHONE DATA180% IN 12 MONTHS 4$MILLION US PER MONTHI’M NOT SURE WHY THERE HAS BEEN A SLIGHT DROP IN REVNUES LAST TWO MONTHS MAY BE SEASONALGROWTH IN REVENUESINDICATES THE SIZE OF THE OPPORTUNITY IN RUSSIA ALONE
  • SPLIT IS REVENUE FOR GAMES CATGORY FOR MAY SIMULATIONSTRATEGYACTIONADVENTURE LEADING THE WAY BY FARNOTABLY GAMBLING TYPE GAMES ARE STARTING TO SEE AN INCREASE IN REVENUES MORE SO IN THE US WHERE THE LAWS ARE CHANGING SURROUNDING GAMBLING APPS
  • DESPITE NORTH AMERICA CONTINUING TO DOMINATE EVERYONE ELSE IS CATCHING UP QUICKLY WITH ASIA NOW TAKING 31% SHARE AND MAINLY DUE TO JAPAN AND CHINA WE CAN EXPECT ASIA TO OVERTAKE AMERICA IN THE COMING MONTHS
  • TAKEN FROM OUR MONTHLY PUBLICATION RELEASED YESTERDAYWE HAVE HAD A LOOK AT THE NUMBERS OF DOWNLOADS NEEDED TO GET INTO THE TOP 25 ALTHOUGH THIS IS FOR TOP OVERALL CATEGORY IT IS FAIR TO SAY THAT GAMES CATEGORY IS WELL REFELECTED IN THIS DATAIN JAPAN AN APP NEEDS 40% OF THE DOWNLOADS THAN IN THE US. RUSSIA INTERESTINGLY HAS OVERTAKEN GERMANY AND YOU REQUIRE MORE DOWNLOADS IN RUSSIA TO GET INTO THE TOP 25 THAN IN GERMANY AND OTHER EMERGING MARKETS
  • DESPITE IOS DOMINTATION FOR LLUSTRATES THAT ANDROID REVENUES ARE INCREASING IN RELAST 6 MONTHS RISEN FROM 19% TO 27 %DESPITE IOS MAINTAINING A HEALTHY LEAD IN THE REVENUE BATTLE AND ALL THE NOISE SURROUNDING HOW DIFFICULT IT IS AND HAS BEEN TO MONETISE ON ANDROID WE HAVE SEEN AN IMPROVEMNET IN THE REVENUE SHARE OVER THE LAST 6 MONTHS FROM ANDROID FROM 19% IN NOVEMBER LAST YEAR TO 27% IN APR THIS YEAR. THIS SUCCESS MAY WELL BE DUE TOPPEARS TO BE DUE MAINLY TO THE EFFORTS OD THE AMAZON APP STORE.
  • VOLUMES ARE RISING FOR THE AMAZON STORE AND WE ARE SEEING CONTINUED GROWTHOBVIOUSLY GAMES ARE KEY TO THE SUCCESS OF THE AMAZON STOREDEVELOPERS ARE HAVING RELATIVELY MORE SUCCESS WITH PAID APPS IN THE AMAZON STORE THAN IN GOOGLE PLAY
  • White nights distimo pres

    1. 1. DISTIMO White Nights - June 2013 Richard Pidgeon- Director Business Development EMEA Twitter @catchthepidge SOLVING THE APP PUZZLE
    2. 2. ABOUT DISTIMO • The number 1 app store analytics company • Tracking >3 billion downloads per quarter • Most accurate app data • Offices in London, Amsterdam, San Francisco, New York, Singapore and Partnership in Japan
    3. 3. OUR PRODUCTS
    4. 4. DISTIMO APP ANALYTICS
    5. 5. CONVERSION TRACKING • Free conversion tracking SDK to measure lifetime user value • Measures the conversion process from app promotion to install • Combined with all app store data already tracked
    6. 6. Our data ALL MAJOR AD NETWORKS ALL MAJOR APP STORES TRANSACTION AL APP STORE DATA PUBLICLY AVAILABLE APP STORE DATA TRANSACTIONAL AD NETWORK DATA
    7. 7. APP ACCURACY The Majority of our Estimates,54% are estimated to a margin of error below 3%. 95% Are Estimated with a Margin of Error below 10% US top 1000 paid iOS and Google Play
    8. 8. MARKET TRENDS Based on AppIQ data
    9. 9. Based on all iPhone revenue, top 44 countries GAMES LARGEST SINGLE CAT 75% 5% 2% 2% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80%
    10. 10. Russian iPhone Games Revenue Growth $ 0.00 $ 0.50 $ 1.00 $ 1.50 $ 2.00 $ 2.50 $ 3.00 $ 3.50 $ 4.00 $ 4.50 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 TotalRevenue Millions Month
    11. 11. EUROPEAN GAMES REVENUE BY CATEGORY $0 $10 $20 $30 $40 $50 $60 $70 $80 $90 TotalRevenueMillions Games iPad iPhone
    12. 12. GAME REVENUE BY REGION Total Revenue (All Games) Asia Australia Europe North America South America 39% 23% 31% 5% Asia is quickly catching up North America
    13. 13. ANDROID VS IOS REVENUES • A lot of noise in market that monetization on Android is difficult • But this is catching up quickly
    14. 14. AMAZON VOLUMES FOR ANDROID • The top 200 free applications had a total of 16 million downloads • The top 200 paid applications had in total 1.6 million downloads and earned 3 million dollars on one-off fees • The most downloaded applications were Games • For free apps, Google Play is roughly speaking more than 10 times bigger than the Amazon Appstore • For paid apps, Google Play is 2 times bigger * Based on March 2013 in the United Sates
    15. 15. MORE FINDINGS LIKE THESE • Our blog with frequent updates and reports: www.distimo.com/blog • Monthly reports and webinar: www.distimo.com/publications • Free App Analytics to measure own applications: www.distimo.com/app-analytics • Daily ranking of all apps in every app store: www.distimo.com/leaderboards • Most accurate data in market for daily downloads/revenues of any app: www.distimo.com/appiq
    16. 16. THANK YOU Get in touch: richard@distimo.c om @catchthepidge We’re Hiring !! GET SMARTER, GET APPIQ

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