Where’s the Money
!
The Global App Economy
!
!
!
!
Richard Pidgeon
Distimo
!
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
AGENDA
• Introduction
!
•...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Introduction & Background
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
DISTIMO INTRODUCTION
Dist...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Global Market Insights
THE ASIAN MARKET IS GROWING QUICK
Global Revenue Distribution By Region, April 2013
vs. 2014
2014
0.3
0.2
0.45
Africa
Asia...
THE US AND JAPAN ARE CLEARLY IN THE LEAD
Combined Revenue iOS and Google Play, April 2014
ASIA SHOWS STRONGEST GROWTH IN REVENUE
Growth Rates in Revenue, Feb 2013 –Feb 2014
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
iOS IS LARGEST PLATFORM I...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Local Market Insights
12
8%
2%
1%
SocialNetworking
BooksNavigation
Entertainm
ent
M
usic
Photo&
VideoEducation
Health&
FitnessProductivityRefere...
13
5%
1%
Entertainm
ent
BooksNewsstandNavigationProductivityEducation
Lifestyle
Business
Kids
SocialNetworking
iPad Revenue
14
2%
1%
Travel&
Local
Tools
Com
m
unication
SocialProductivity
Education
Personalization
M
edia&
Video
M
usic&
Audio
Book...
Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Looking at Competitor App...
16
Soundcloud GP Installs v iOS Downloads
17
Soundcloud versus Spotify
MORE FINDINGS LIKE THESE
• Our blog with frequent updates and reports: 

www.distimo.com/blog
!
• Monthly reports and webi...
  	
   	
  	
  	
  	
  	
  





Richard	
  Pidgeon

richard@distimo.com





THANK	
  YOU!
Where's the Money  MBLT14 - Moscow May 14
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Where's the Money MBLT14 - Moscow May 14

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Revenues from the App Stores April 2014 , Categories within Russi and iOS and GP App stores

Published in: Mobile, Technology, Business
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Where's the Money MBLT14 - Moscow May 14

  1. 1. Where’s the Money ! The Global App Economy ! ! ! ! Richard Pidgeon Distimo !
  2. 2. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners AGENDA • Introduction ! • Global Market Insights ! • Local Market Insights ! • Competitive Insights
  3. 3. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Introduction & Background
  4. 4. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners DISTIMO INTRODUCTION Distimo App Analytics Free tracking of apps across all major app stores and ad networks ! Distimo AppIQ Premium data for developers, ad networks,
 brands and the financial services industry ! Distimo Conversion tracking Track conversions and the life time value of users ! Distimo API Integrate app data in own or 3rd party platforms Solving the App-Puzzle
  5. 5. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Global Market Insights
  6. 6. THE ASIAN MARKET IS GROWING QUICK Global Revenue Distribution By Region, April 2013 vs. 2014 2014 0.3 0.2 0.45 Africa Asia Australia Europe North America South America 2013 0.014 0.35 0.23 0.051 0.34 0.002 Africa Asia Australia Europe North America South America
  7. 7. THE US AND JAPAN ARE CLEARLY IN THE LEAD Combined Revenue iOS and Google Play, April 2014
  8. 8. ASIA SHOWS STRONGEST GROWTH IN REVENUE Growth Rates in Revenue, Feb 2013 –Feb 2014
  9. 9. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners iOS IS LARGEST PLATFORM IN MOST COUNTRIES Revenue Share per Platform
  10. 10. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Local Market Insights
  11. 11. 12 8% 2% 1% SocialNetworking BooksNavigation Entertainm ent M usic Photo& VideoEducation Health& FitnessProductivityReference iPhone Revenue
  12. 12. 13 5% 1% Entertainm ent BooksNewsstandNavigationProductivityEducation Lifestyle Business Kids SocialNetworking iPad Revenue
  13. 13. 14 2% 1% Travel& Local Tools Com m unication SocialProductivity Education Personalization M edia& Video M usic& Audio Books& Reference Google Play - Revenue
  14. 14. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners Looking at Competitor Apps Performance
  15. 15. 16 Soundcloud GP Installs v iOS Downloads
  16. 16. 17 Soundcloud versus Spotify
  17. 17. MORE FINDINGS LIKE THESE • Our blog with frequent updates and reports: 
 www.distimo.com/blog ! • Monthly reports and webinars: 
 www.distimo.com/publications ! • Free App Analytics to measure own applications: 
 www.distimo.com/app-analytics ! • Daily ranking of all apps in every app store: 
 www.distimo.com/leaderboards
  18. 18.              
 
 
 Richard  Pidgeon
 richard@distimo.com
 
 
 THANK  YOU!
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