How to use social data and surveys to measure employee engagement program impact

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A presentation about how to use social data and surveys to measure the impact of employee engagement initiatives. Slides include an introduction to sources of social data, differences between social data and survey data, and how to design unbiased survey questions.

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How to use social data and surveys to measure employee engagement program impact

  1. 1. HOW TO USE SOCIAL DATA AND SURVEYS TO MEASURE THE IMPACT OF YOUR EMPLOYEE ENGAGEMENT INITIATIVES By Pi Wen Looi, PhD. January 22, 2014 A Presentation at the Strategic Internal Communications Conference, San Francisco, January 22-24, 2014
  2. 2. Our Focus Today 2 Welcome ¨  Employee Engagement Programs ¨  Data Big and Small ¨  ¤  Social Data vs. Survey Data Interactive Activity—Data Biases and Implications ¨  The Art of Asking Questions ¨  Interactive Activity—Survey Question Design ¨  Program Evaluation and Sharing Success Stories ¨  © Novacrea 2014 1/22/2014
  3. 3. Social Sharing 3 Twitter: #intcomms ¨  @novacrea ¨  © Novacrea 2014 1/22/2014
  4. 4. Employee Engagement Programs 4 © Novacrea 2014 1/22/2014
  5. 5. Social Media 5 © Novacrea 2014 1/22/2014
  6. 6. Enterprise Social Network 6 © Novacrea 2014 1/22/2014
  7. 7. Photo credit: Eric Fischer. Orange dots are locations of Flickr pictures, blue dots are locations of tweets, and white dots are both.
  8. 8. Photo credit: Eric Fischer. Orange dots are locations of Flickr pictures, blue dots are locations of tweets, and white dots are both.
  9. 9. Photo credit: Eric Fischer. Orange dots are locations of Flickr pictures, blue dots are locations of tweets, and white dots are both.
  10. 10. Data Big and Small 10 © Novacrea 2014 1/22/2014
  11. 11. Data Big and Small: Data Type 11 Social Network Data Click Rate ¨  Tags/Likes/Favorites ¨  Images ¨  Audio Files ¨  Conversations ¨  Geolocation ¨  © Novacrea 2014 Employee Survey Data Ratings ¨  Employee Comments ¨  Dropout Rate ¨  Response Rate ¨  Response Time ¨  Missing Data Patterns ¨  1/22/2014
  12. 12. Data Big and Small: Data Property 12 Social Network Data Rich ¨  Unstructured ¨  Embedded in Context ¨  Real Time ¨  © Novacrea 2014 Employee Survey Data Confidential ¨  Structured ¨  Time Lag ¨  1/22/2014
  13. 13. Data Big and Small: Analysis Tools 13 Social Network Data DataSift ¨  Topsy ¨  Gnip ¨  SPSS Text Analysis ¨  Clarabridge ¨  © Novacrea 2014 Employee Survey Data Cross-tabs programs ¨  Excel ¨  SPSS ¨  SAS ¨  SPSS Text Analysis ¨  Clarabridge ¨  1/22/2014
  14. 14. Identify Data Biases and Implications 14 © Novacrea 2014 1/22/2014
  15. 15. The Art of Asking Questions 15 BEFORE Do you receive clear and timely communication regarding company matters? ❍ Yes, regularly ❍ Inconsistently ❍ Must ask ❍ Not at all © Novacrea 2014 1/22/2014
  16. 16. The Art of Asking Questions 16 AFTER Agree Strongly Agree Somewhat Neither Agree Nor Disagree Disagree Somewhat Disagree Strongly Communications about Company ABC’s business goals, strategies, and business performance are clear. ❍ ❍ ❍ ❍ ❍ Communications about Company ABC’s business goals, strategies, and business performance are timely. ❍ ❍ ❍ ❍ ❍ To what extent do you agree or disagree with the following statements? © Novacrea 2014 1/22/2014
  17. 17. The Art of Asking Questions 17 BEFORE On a scale of 1 - 5, 1 being the least likely and 5 being the most likely, please answer the following question: My company offers the professional development training programs that I need (i.e., time management, business writing, and presentation skills). © Novacrea 2014 1/22/2014
  18. 18. The Art of Asking Questions 18 AFTER Extremely Likely Very Likely Somewhat Likely Not Very Likely Not at all Likely Time management? ❍ ❍ ❍ ❍ ❍ Business writing? ❍ ❍ ❍ ❍ ❍ Presentation skills? ❍ ❍ ❍ ❍ ❍ How likely are you to attend professional development training programs on: © Novacrea 2014 1/22/2014
  19. 19. The Art of Asking Questions 19 ¨  Clear, Unbiased, Non-Leading Questions ¤  Include Enabler Questions Rating Scales Consistent With Questions ¨  Best Practice ¨  ¤  Pilot Test Questions Before Survey Launch © Novacrea 2014 1/22/2014
  20. 20. Survey Question Design 20 © Novacrea 2014 1/22/2014
  21. 21. Engagement Program Evaluation 21 Get Stake-Holder Buy-In Revise Program As Appropriate Define Success Measures Analyze Data and Draw Conclusions Identify Sources of Data Implement Research Plan © Novacrea 2014 1/22/2014
  22. 22. Sharing Success Stories 22 © Novacrea 2014 1/22/2014
  23. 23. Photo credits: BigStock and Google Images 23 © Novacrea 2014 1/22/2014
  24. 24. NOVACREA RESEARCH CONSULTING Pi Wen Looi, PhD. www.NovacreaResearch.com Follow me @Novacrea Phone: 510-926-2883 Email: piwen.looi@NovacreaResearch.com

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