Nielsen grocery report 2013
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Overall report about Vietnam FMCG market in 2013 covering Macro Economic Outlook, FMCG overview, Retail channels, Shoppers behaviours

Overall report about Vietnam FMCG market in 2013 covering Macro Economic Outlook, FMCG overview, Retail channels, Shoppers behaviours

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    Nielsen grocery report 2013 Nielsen grocery report 2013 Presentation Transcript

    • 2013 AND BEYOND WHAT DO VIETNAMESE GROCERY SHOPPERS WANT?
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. CONSUMERS CONCERNS TOUCH POINTSVIETNAM • Macro outlook • Consumer Confidence Index • FMCG Overview • Affordable to aspirational • Aging population • On her mind to in her cart • Health and nutrition • In-home enjoyment • Upgrading for value continues • Television • Online • Mobile WHAT HOW STATE OF THE MARKET WHO
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. STATE OF THE MARKET VIETNAM AT A GLANCE
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 4 MACROECONOMIC CONDITIONS ARE IMPROVING Source: GSO, GSO 2012, Worldbank 1,0% 2,2% 0,1% 17,3% 6,5% 6,7% Monthly Inflation YOY Inflation MODERATE INFLATION 1,5 1,9 1,8 1,6 2,2 2,3 2,3 2,7 2,8 Q1-11 Q3-11 Q1-12 Q3-12 Q1-13 International reserves (in months of import) INCREASED RESERVES CURRENT ACCOUNT SURPLUS 5.9% of GDP GROWING EXPORTS in 1H’13 vs. YA HIGH TECH products increase
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 5 6,3 5,3 6,8 5,9 5,0 5,2 5,2 Vietnam GDP growth (%) 45 43 47 52 48 52 2007 2008 2009 2010 2011 2012 Debt to GDP ratio (%) SLUGGISH GDP GROWTH Source: IMF – Apr’13 RISE OF BANKKRUPTCY Source: Agency of Business Registration STRESS ON FISCAL DEFICIT Source: Worldbank Number of new registered enterprise reduced 16% 6.8% 26% Number of enterprises stop business Enterprises registered capital reduced Q1’13 vs. Q1’12 UNEMPLOYMENT Source: GSO 1.96 % 2.28 % RATE IS ON INCREASE 1H’12 1H’13 BUT CHALLENGES EXIST…..
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 6 GROWTH OUTLOOK IS MODEST FOR VIETNAM Asia pacific is expected to be fast growing region, yet Vietnam is at lower pace. Source: IMF – Apr’13 Note: Gross domestic product (GDP) is the market value of all officially recognized final goods and services produced within a country in a given period of time.
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 7 THE ECONOMY AND JOB SECURITY ARE KEEPING CONSUMERS AWAKE AT NIGHT Vietnamese are less confident in the region Base : All respondents n=10024 Consumer Confidence Survey – Q2 – 2013 Field Dates: May 13 to May 31, 2013 124 121 118 114 110 107 103 98 95 95 93 78 75 51 0 50 100 150 ID PH IN TH CN HK MY AU VN SG NZ JP TW KO Consumer Confidence Index Q2'2013 19 19 11 11 8 9 5 2 3 14 7 12 12 11 8 9 6 3 The economy Job security Increasing utility bills (electricity, gas, heating, etc) Health Increasing food prices Work/life balance Increasing fuel prices Parents' welfare and happiness Debt % Biggest concern Second biggest concern Q. What is your major concern over the next 6 months Base : All respondents n=501
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 8 CONSUMERS SHOW SPENDING RESTRAINT SPENDING STRATEGIES SAVING STRATEGIES 67 65 63 Cut down on out-of-home entertainment Spend less on new clothes Try to save on gas and electricity % “Putting spare cash into savings” means consumers are spending less Q: How to utilize spare cash after covering essential living expenses Consumer Spending & Saving strategies – Q2’13 66 32 28 29 68 36 33 32 Putting into savings Holidays / vacations New clothes New technology… Q2 2012 Q2 2013 % Base : All respondents who answered Yes to Q10 (Code 1) n=440 Source: Nielsen Consumer Confidence Index – Q2’13 Q: Compared to this time last year, which of the following actions have you taken in order to save on household expenses?
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 9 FMCG IS SLOWING DOWN Fast Moving Consumer Goods market dynamics – Total Vietnam 8,1% 8,0% 14,6% 8,7% 12,8% 9,9% 6,1% 4,7% 5,8% 6,6% 7,4% 11,2% 12,8% 14,6% 15,5% 14,7% 12,9% 10,0% 7,2% 4,3% 3,0% 3,0% 11,3% 15,8% 5,5% 15,6% 9,5% 11,2% 10,2% 15,6% 18,6% 13,9% 15,5% 16,0% 5,9% 5,8% 4,4% 6,5% 12,2%16,8% 20,4% 14,0% 11,0% 5,4% 19,4% 23,8% 20,1% 24,2% 22,3% 21,1% 16,2% 20,3% 24,4% 20,5% 22,9% 27,2% 18,7% 20,5%19,9% 21,2% 25,0% 26,8% 27,6% 18,3% 14,0% 8,4% 0% 5% 10% 15% 20% 25% 30% Unit value change Volume change Nominal growth Source: Retail Audit Data
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 10 ACROSS SUPER-CATEGORIES Source: Retail Audit Data
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. WHO SHOPPERS MATTER
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 12 1WE ARE THE MOST LABEL- CONSCIOUS REGION IN THE WORLD. 2THREE IN FIVE ARE WILLING TO PAY MORE FOR DESIGNER PRODUCTS. CHINA, INDIA AND VIETNAM ARE THE WORLD’S TOP THREE LOVERS OF ALL THINGS ‘DESIGNER’. 3WE ARE A REGION OF IMPULSE SHOPPERS AND EARLY ADOPTERS. CHINA, INDIA AND INDONESIA RANK HIGHEST GLOBALLY. 4WE ‘KNOW BEFORE WE GO’ VIA RESEARCH AND PRICE COMPARISONS AND ARE SENSITIVE TO DEALS. 5PHILIPPINES AND VIETNAM ARE LURED BY PRODUCTS WITH FREE GIFTS. 6WE ARE KEEN TO “GO GREEN”. THAILAND, INDONESIA, VIETNAM AND THE PHILIPPINES ARE THE REGION’S MOST ECO- MINDED AND WILLING TO PAY. 7WE VALUE FAMILY BONDING, FAMILY PLANNING AND EDUCATION. 8WHEN BUYING MOBILE PHONES, FUNCTION PREVAILS OVER PRICE AND BRAND. 9FOR CLOTHING AND SHOES, DESIGN WINS OVER PRICE OR BRAND, PARTICULARLY FOR THAIS, TAIWANESE AND VIETNAMESE. 10WHEN BUYING HEALTH AND BEAUTY PRODUCTS, WE OPT FOR FUNCTION OVER QUALITY AND PRICE. DO YOU KNOW THE ASIAN CONSUMER? Source: Nielsen Global Report
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 13 AFFORDABLE TO ASPIRATIONAL Rising middle class Rising aspirations AGING POPULATION Current: 64% under 35 years old 65 years old population estimated to grow 4 times by 2050 ON HER MIND TO HER CART Women role becomes more important Quality of living is improved DO YOU KNOW WHERE YOUR “SHOPPORTUNITIES” ARE?
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 14 MEET THE EMERGING MIDDLE CLASS Vietnam is set to see an enormous rise in its middle class consumer segment and spending => sophisticated demand to improve quality of living 2010 2011 2012 2 9 27 39 20 3 4 14 32 34 14 2 6 21 38 25 8 2 Class A+ Class B Class C Class D Class E Class F 95 million in 2030 8 million in 2012 Middle class 44 million in 2020 Consumption $940 billion in 2030 $46 billion in 2012 $310 billion in 2020 Source: HIB – Nielsen database; OECD Development Centre
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 15 ‘PREMIUM’ SHOWING STRONG GROWTH Dominated by middle class need for ‘Affordable Premium’ Source: Nielsen Retail Audit April 2011 – Mar 2012
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 16 24 35 21 VALUE GROWTH RATE 14 FMCG CATEGORIES 10 ASEAN COUNTRIES VALUE MAINSTREAM 9.17% 20.34% 20.98% 49.51% ‘PREMIUM’ SHOWING STRONG GROWTH Dominated by middle class need for ‘Affordable Premium’ Source: Nielsen Retail Audit April 2011 – Mar 2012 ASIA’S DECOMPOSITION OF ‘PREMIUM’ PREMIUM LOW (PI: 1.2-1.5) MID (PI: 1.5-1.8) HIGH (PI: 1.8-3) SUPER (PI: >3)
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 17 TOP PREMIUM PICKS ARE BISCUITS, FACE MOISTURIZER, INSTANT MILK FORMULA, DETERGENT Inside Asia’s Premium Basket Source: Nielsen Retail Audit April 2011 – Mar 2012; Hong Kong, Korea, Singapore, China, Indonesia, India, Malaysia, Philippines, Thailand, Vietnam
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 18 WHAT DO THE MIDDLE CLASS NEED IN STORE? Checklist To… PRICE TAGS PACKAGING DIFFERENTIATED ASSORTMENT TRIAL PROGRAMES FRIENDLY SERVICE AIR-CONDITIONING HELP CALCULATE CUE DESIRED IMAGE OFFER AN OPPORTUNITY TO TRY PREMIUM ENCOURAGE USAGE TRY OUT NEW CATEGORIES AND BRANDS ENJOY MODERN RETAIL ENVIRONMENT Source: Nielsen Bag or Byte Report
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 19 “GOLDEN POPULATION STRUCTURE” Capitalise on the window of opportunity Source: Vietnam population 2012 0 1 2 3 4 5 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+ MALE FEMALE Million • 18 MILLION: the young demographic of 15-24 years old • The future potentiality of the country • Improve the quality of the country’s human capital
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 20 AGING CONSUMERS Demanding for new and specialized categories Source: Ministry of Planning and Investment General Statistic Office based on Vietnam census (*) number of people aged 65 over per 100 youths under age 15 90.6 mil 99.5 mil 105 mil 108 mil 108.7 mil 2014 2024 2034 2044 2049 POPULATION 29.8 y.o 33.9 y.o 38 y.o 39.9 y.o 40.5 y.o MEDIAN AGE > 65 YEARS OLD 39.9 % 61.1 % 96.7 % 128.1 % 140.8 % AGING INDEX (*) 5.6 mil 8.6 mil 13.5 mil 17.5 mil 19.5 mil
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 21 TEEN & YOUNG ADULT PRODUCT FOR ADULT SENIOR PEOPLE NOW FUTURE • Soft Drink • Energy Drink • Snack • Toys and Games • Education Services • Adult Milk • Adult Diapers • Sensitive Toothpaste • Nutritional Supplements • Diabetic Foods/ Drinks • Medical Insurance • Leisure Travel GROWTH IMPACT TO YOUR BRAND AND BUSINESS
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. HELP AGING CONSUMERS THROUGHOUT THEIR SHOPPING JOURNEY Lighter aluminum shopping carts Widened aisles Slower escalators Lowered shelves Enlarged price tags Magnifying glass on shelves Better lighting Dedicated payment lanes Source: Nielsen Bag or Byte Report
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 23 WHEN IT COMES TO SPENDING DECISIONS, WOMEN ARE IN CONTROL Source: Personal Finance Monitor Q1 2013, Nielsen Women of Tomorrow Study 2011 90% of women believe their role is changing for the better. When it comes to life’s decisions, women want to share responsibility. Across 95% of countries, quality is the #1 driver of brand loyalty. Social media has become an indispensable tool. 81,8 80,3 77,0 79,5 82,8 83,3 83,0 83,5 58,5 56,0 58,3 63,3 60,5 63,3 65,5 67,8 50 55 60 65 70 75 80 85 90 Q2 2011 Q3 0211 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 MALE FEMALE NUMBER OF WORKING WOMEN IS ON THE RISE VIETNAM
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 24 WOMEN ARE THE SAME, YET DIFFERENT Opportunity to win not just her wallet but mind and heart Source: Nielsen Women of Tomorrow Study 2011 DAUGHTERS AV. AGE = 30 OPTIMISTIC MOTHERS AV. AGE = 47 UNCERTAIN MOTHERS AV. AGE = 47 GRANDMOTHERS AV. AGE = 67 Most impulsive More shopping ahead Good value conscious Most habitual shopper • Store decisions are important • Usually plans her shopping list • While she checks prices, quality of products drives loyalty Heavier media user Enjoys ads Heavy on texting/email WOM important She watches TV and listens to the radio on a regular basis • need to stay connected • information seekers • aspirational • optimistic • holds multiple roles • burdened • empowered CONNECT
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 25 FOCUS ON MEETING WOMEN’S NEEDS • Au Co Accounts/ Deposits • Ladies First Credit Card • Women SME Service Package • 8th March Branch – Women Banking • Spa, facial treatment • Yoga, Pilates, Aerobic, Zumba, Sexy dance, Boxing, K-POP • Exclusively for women with 6 branches nationwide • Designed specifically for modern women • Calcium volume is 4 times natural milk
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. WHAT CONCERNS MATTER
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 27 Health & Nutrition In-home Enjoyment Upgrading for value continues WHAT ARE THEIR CONCERNS?
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 28 HEALTH IS AMONG CONSUMERS’ TOP CONCERNS Consumers’ biggest concerns – Q2’13 Economy19% Job Security19% Health11% Source: World Health Organization 0 20 40 60 80 100 120 140 160 180 200 1995 1997 1999 2001 2003 2005 2007 2009 Indonesia Myanmar Philippines Thailand Vietnam Source: Nielsen Consumer Confidence Report Q2-2013 Total health spending per capita – USD
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 29 Eat/ drink in moderation 78% Eat fresh/ natural food 47% Physical exercise 46% Consider the meal’s nutrition 41% Keep mind relaxed 35% NUTRITIONAL BALANCE IS CONSIDERED ESSENTIAL FOR GOOD HEALTH Q20. Current and plan-to-do solutions (All respondents n=700)
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 30 DAIRY & JUICES ARE REGULARLY CONSUMED Future opportunity for more advanced nutritional products TOP ‘HEALTHY’ FOOD CONSUMED REGULARLY FRUIT JUICES 46% SOY MILK 44% BEANS/ PEANUTS 37% CHOLESTEROL-REDUCED COOKING OIL 35% LIQUID MILK 31% YOGURT 18% Source: Nielsen Global Survey of Food Labeling Trends Jan’12 Nielsen Retail Audit data LIQUID MILK +22% SOYA MILK +17% DRINKING YOGHURT +27% VOLUME GROWTH – MAT JUN’13 VS. YA
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 31 COMMUNICATING SUFFICIENT NUTRITIONAL INGREDIENTS TO ACHIEVE BRAND SALIENCE… Key factors considered when purchasing healthy/ nutritional food (%) Source: Q23. Key factors considered when purchasing healthy/ nutritional food (All respondents n=700) Nielsen H&N Qualitative Study Q1’13 36 25 23 8 8 Sufficient nutritional ingredients Reduced risk of disease Affordable Approved by health professionals I always buy products from popular brands and having nice packaging, with health certification (Youth, HN) My criteria: sufficient nutritional ingredients (changing dishes everyday to ensure enough nutrition for family) (Mum with children, HCM/HN) “ ” “ ”
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 32 NUTRITIONAL FACT LABELS: HOW TO ENSURE PRODUCT QUALITY? Q29/ 30/ 31. Packaging of products: Nutrition in formation/ supplement facts (All respondents n=700) How often do you read it? 64% Always/ Most of the time How much do you understand? Nutrition Facts Label 67% All/ Most Do you believe it? 68% All/ Most 52% 27% 25% Source: Nielsen Global Survey of Food Labeling Trends Jan’12 INDIA THAILAND CHINA
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 33 67 65 63 49 46 44 44 41 29 22 21 19 18 15 11 1 Cut down on out-of-home entertainment Spend less on new clothes Try to save on gas and electricity Delay upgrading technology, eg. PC, Mobile etc Cut out annual vacation Delay the replacement of major household items Cut down on telephone expenses Cut down on take-away meals Cut down on holidays/short breaks Use my car less often Switch to cheaper grocery brands Cut down on or buy cheaper brands of alcohol Cut down on smoking Cut down on at-home entertainment Look for better deals on home loans, insurance, credit… I have taken other actions not listed above % Base : All respondents n=500 Source: Nielsen Global CCI Report Q2-2013 OUT-OF HOME ENTERTAINMENT IS ON THE TOP OF THE LIST OF SPENDING CUTS
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 34 ON PREMISE +8% AT HOME ENJOYMENT IS INCREASING!! BEVERAGE CHANNELS BEVERAGE PACKAGE PLASTIC BOTTLE MULTI SERVE 12% share, +24% FROM OUT-OF-HOME TO IN-HOME ENTERTAINMENT Source: Nielsen Retail Audit Data Sep 13 OFF PREMISE +18%
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 35 Maggi: Thơm ngon sáng bóng như nhà hàng Rejoice: Bring spa to home MORE COMMUNICATION ON IN-HOME ENJOYMENT
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 36 MORE VALUES IN 1 PRODUCT Yoghurt with collagen Beverage with Vitamins Foundation + Moisturizer Nutritional Beverage
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 37 UPGRADING TO PREMIUM CONTINUES Volume % share of premium segment (Ave price index >120) 0,0 5,0 10,0 15,0 20,0 25,0 30,0 35,0 40,0 45,0 50,0 MAT LY MAT TY Source: Nielsen Retail Audit Data Sep 13
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. HOW TOUCH POINTS MATTER
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 39 HOW DO WE REACH THEM? TELEVISION Most effective channel influencing consumers’ decision ONLINE Widely spreads in Asia as well as in Vietnam MOBILE Embracing as new channel
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 40 ADVERTISING CONTINUES TO INFLUENCE DECISIONS Source: Nielsen Global Survey of Consumer Shopping Behaviour Q3 2012; Nielsen Personal Finance Monitor Q1 2013; Omnibus 2012 SEEN ADVERTISING ON MEDIA CHANNELS Television 96 Outdoor advertising 74 News/ Magazine 49 Advertising at bus station 38 LCD screen at building, office 15 Bus LCD screen 14 LCD screen at coffee shop 11 MOST POPULAR CHANNELS Everyday More than once a day FREQUENCY 33% 67% 58% 36% 31% COMMERCIALS WILL INCREASE MY BRAND PREFERENCE % of respondents who strongly/ somewhat agree
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 41Source: Nielsen Smartphone Insights 2012; Nielsen Omnibus May 2013; Nielsen Business Barometer 2012 SMARTPHONE USAGE INTERNET USAGE 2011 18% 2012 30% 66% accessed internet in P6M ‘DIGITAL’ IS WIDELY PERVASIVE IN VIETNAM Connected with: Phone + TV+ Internet (46% smartphone users and 43% Ipad users also use them when watching TV) Faster Information. Better Entertainment MULTI SCREENS DISPLAY Time on internet: > 16h/week Viral Marketing is engaging with consumers and make them talk… about your brands… for free! Build brand acceptability ONLINE ADVERTISING 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Vietnam Philippines Indonesia Malaysia Thailand No. of cellphones (per 100 people) 3G An increasing investment towards internet … 16% in 2012 vs. 5% in 2011 INVESTMENT IN INTERNET
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 42 59 49 59 70 47 48 53 72 Conduct research online (for example, checked price, read a consumer review,) Look up product information online Read a grocery retailer's circular/flyer online Compare prices for a grocery product online Browse a manufacturer's website for a grocery category Look for deals online Look for coupons from an online coupon site Purchase a product online ONLINE PURCHASING IS NOT COMMON YET, BUT ONLINE BEHAVIORS PROMISES POTENTIALITY Base : All respondents n=506 Source: Nielsen Global Digital Shopping Report Q12012 51 42 37 35 30 44 49 19 36 44 45 50 44 40 36 37 14 15 18 15 26 16 15 44 Daily Weekly Monthly Thinking about Household Grocery Shopping, which of the following activities have you done in the last month on Any Online Connected Device?
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 43 PURCHASE INTENT REMAINS DIVERSIFIED ACROSS CONNECTED DEVICES Base : All respondents n=506 Source: Nielsen Global Digital Shopping Report Q12012 What categories of products do you plan to purchase on Any Connected Device in the next 3 to 6 months? Apparel / Accessory / Shoes / Jewelry 47% Household Appliance 47% Mobile Phone (Included accessory) 43% Food & Beverage 39% Travel Service Reservation 36% Entertainment Tickets 36%
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 44 RETAILERS REJOICE AS STORE HOURS NO LONGER DICTATE SHOPPING HOURS NOW FUTURE Which store are you hitting? Cash or credit? Which website, app? From consumer to shopper when you enter the store What did the online review say? Paypal, credit, e-wallet? Source: Nielsen Bag or Byte Report
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 45 7 OUT OF 10 SINGAPOREANS RECEIVE MOBILE ADS AT LEAST ONCE A DAY 7 OUT OF 10 SINGAPOREANS ACCESS THEIR EMAILS ON THEIR MOBILE DEVICES 1 OF 3 IN MALAYSIA AND SINGAPORE BANK ON THEIR PHONES $ $ MALAYSIAN BUY MOBILE DEVICES THAT OFFER WIDE CHOICE OF APPLICATIONS CONSUMERS IN VIETNAM SELECT MOBILE DEVICES THAT GIVE THEM GOOD VALUE FOR MONEY EASE OF USE & RELIABILITY ARE IMPORTANT TO CONSUMERS IN THE PHILLIPINES INDONESIAN CONSUMERS GO FOR INNOVATIVE FEATURES & STYLISH DESIGNS MOST OF VIETNAMESE BUY THEIR MOBILE PHONES FROM MAJOR ELECTRONIC STORES 4 OUT OF 10 INDONESIANS BUY THEIR PHONES ONLINE VIETNAMESE WATCH MOBILE VIDEOS USING AN APP 79% MALAYSIANS ARE THE HEAVIEST USERS OF SOCIAL MEDIA & WEB BROWSING ON THEIR PHONES MALAYSIA AND SINGAPORE ARE BIG ON APPS MORE STREAM ONLINE MUSIC THAN SHOP ON THEIR MOBILE PHONES SHOPPING HAS ROOM TO GROW ACROSS ALL SEA COUNTRIES MAJORITY IN SINGAPORE, MALAYSIA AND VIETNAM BROWSE THE WEB ON THEIR MOBILE PHONES 1 of 3 IN VIETNAM, INDONESIA AND THE PHILIPPINES NEVER LOOK AT MOBILE ADS MAJORITY IN INDONESIA, VIETNAM AND THE PHILIPPINES PREFER PRE-PAID SERVICE TO FIXED CONTRACTS THE ASIAN MOBILE CONSUMER Source: Nielsen Global Report
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 46 Source of support before and during shopping trip mobile penetration in Asia SHOP 83% SHARE SEARCH Source: Nielsen Research MOBILE SHOPPING IS FAST-SHAPING RETAIL ASIA
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 4747 7-ELEVEN has begun testing NFC enabled kiosks at the store entrance, so that users can download coupons before shopping. ENGAGE WITH CONSUMERS ENHANCE SHOPPING EXPERIENCE DRIVE INCREMENTAL SALES TESCO catalogue accessed by Smartphone users via QR code scans. STARBUCKS has made a high- profile decision to push the new mobile payments firm Square MANUFACTURERS AND RETAILERS ARE EMBRACING MOBILE AS A NEW CHANNEL Source: Nielsen Global Report
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. 48 MOBILE TECH BRINGS BIG RETAIL BRANDS TO RURAL INDIA 1. Sales staff visits shop owner 2. Presents Product Range 3. Takes order and messages via mobile app 4. Orders sent as mobile phone messages appear in a central server 5. Orders are lodged by rural retail customers 6. Consignments are packed into a small goods truck and driven to village stores Source: Nielsen Global Report
    • Copyright©2012TheNielsenCompany.Confidentialandproprietary. GROWTH- HEALTH & NUTRITION - AT-HOME ENJOYMENT - MORE IN ONE - MIDDLE CLASS - AGING POPULATION - ROLE OF WOMEN - TELEVISION - INTERNET - PHONE WHO WHAT HOW A FINAL THOUGHT
    • THANK YOU