TRAINING COURSES General Presentation Presented by VMI March 2011
Content• About VMI• The training courses provided by VMI• Contact us
About VMIVietnam Marketing and Management Institute (VMI) isestablished to develop the Vietnamese marketing and managementindustries by means of research, application of knowledge and shareexperience in modern marketing and management. VMI aims atserving the business community and the economic development ofVietnam VMI President (on the left) in a ceremony signing the Agreement to provide training services for members of the The Mekong Delta Economic Cooperation (MDEC) - 2009
VMI’s Vision – Mission - Value• Vision A leading organization in the research and application of modern marketing & management in Vietnam representing the country in international exchange and cooperation.• Mission Contribution to the development of Vietnam by researching and applying modern marketing and management disciplines to business and society.• Value Integration of academic theory and practice
VMI’s Objectives• Bring Vietnamese marketing and management knowledge up to international standards as well as contribute case studies and empirical research in the Vietnam context to the world’s knowledge pool.• Attract and link organizations and scholars, who are working on consultation, education, research etc, either in Vietnam or overseas, to develop the management capabilities of Vietnamese leaders, particularly in the business sector.• Share the knowledge and experience in modern marketing and management with Vietnamese organizations and businesses; improve the perception of the community and businesses towards marketing and management application that adds value to organizations.
VMI’s Management Board and Science CouncilMANAGEMENT BOARD• Nguyễn Trung Thẳng (PhD), President Currently he is the Founder, Chairman cum CEO of Masso Group. Before, he was responsible for the strategic retail development at Shell Asia Pacific, during which time he worked intensively with Mckinsey & Company.• Phạm Trí Hùng (PhD), Vice President He has many years of experience in research and training about Corporate Governance. Now he is a lecturer at the Law University of Ho Chi Minh City.• Lê Thị Ngọc Hân (MA), Executive Director She has profound experience with many international NGOs such as UNICEF and Save the Children-UK. She also teaches English at Cleverlearn and Vietnam-USA Society English Training Center.• Lưu Trọng Tuấn (PhD), Head of Research Department He researches and lectures about Performance Management and serves as a visiting lecturer at the International University of Ho Chi Minh City.• Gabriel Tan, Head of Training Department He has a great deal of experience in developing and training the human resources at many companies. Before he was a training and HR manager at Shell Inc.• Cao Kim Phụng, Secretary• Võ Trúc Linh, Training Executive• Lê Thị Thu Trang, Representative of VMI in Hanoi
VMI’s Management Board and Science Council SCIENCE COUNCIL • Nguyễn Xuân Quế (Assoc. Prof., PhD) President, Vietnam Marketing Association Vietnam Marketing and Management President, VMI’s Science Council Institute Science Council • Lý Quý Trung (PhD) CEO Pho24 • Nguyễn Thắng (PhD) CEO ValueConsult • Nguyễn Đông Phong (PhD) Vice Pricipal, Economics University, HCMC • Nguyễn Đình Thọ (PhD) Marketing University, HCMC• And other national and international experts playing their important roles in the Advisory Council and Training Department of VMI.
VMI’s Scope of Activities• Research into how modern marketing and management is being applied in Vietnamese organizations; empirical research and the contribution of the findings in the Vietnamese context to world theories.• Training/workshops and consultations with Vietnamese companies in modern marketing and management• International relations to exchange ideas and cooperate with leading marketing and management organizations to share knowledge and experience.• Connecting business communities with academic people (researchers, consultants, experts), to create values together for the Vietnamese economy and social development.
VMI’s Scope of Activities• Training/workshops and consultations with Vietnamese companies in modern marketing and management The public and in-house training courses provided by VMI
VMI’s Scope of Activities • Connecting business communities with academic people (researchers, consultants, experts), to create values together for the Vietnamese economy and social development. VMI President and Prof. Philip Kotler- father of modern MarketingVMI representative in the AsiaMarketing Federation Board of Training cooperation between Management Meeting VMI and e-Universtity (Malaysia)
VMI’s Scope of Activities • Connecting business communities with academic people (researchers, consultants, experts), to create values together for the Vietnamese economy and social development. Workshop “Professionalizing the Work of CEO and the Board of Workshop “Implementation Strategy Directors” of Balanced Scorecard in Vietnam – A Practical Approach”Workshop “Re-defining the roles of CMO” Vietnam Marketing Forum 2009
VMI’s Scope of Activities• Research into how modern marketing and management is being applied in Vietnamese organizations; empirical research and the contribution of the findings in the Vietnamese context to world theories.
VMI as a corporate training service provider – why?The training courses at VMI are: developed and lectured by profoundly experienced professionals; highly systematic with an exclusive textbook for each course; interactive through online and offline forum; certified nationally. VMI is proud to be the institute that provides the ACADEMIC and PRACTICAL integration in each training courses, which rightly serves the needs of high-ranking personnel!
In-house training services Quality CommittmentCourse Design VMI is committed to deliver the highest* Is based on the specific situational and quality in each of its training courses andneeds assessments of each business. materials/textbooks, to ensure that the trainining contents are delivered in the most understandable ways and the* Is inline with the problems/issues faced experiences of the trainers are shared toby the business, to save the time and each and every participants.expenses. ADVANTAGES OF IN-HOUSE TRAINING Added ValuesTraining Approaches * Make a good bond among the staff and* Positive interaction between the trainer create a motivation for improvementand trainees; use of Case Study, Group among the staff.Assignment, Q&A, Quick Tests on the * Connect the businesses through onlinesituation of the business. and offline events. * VMI is committed to providing further* Integration between training and consultation ideas after the trainingconsulting will help the participants apply courses to help the participants apply thewhat they have learned. knowledge and skills to their work.
Training Approaches• Lecture• Group discussion• Case study (real case/issue faced by the business)• Individual/Group presentation• Edutainment games
In-house Training Process• Step 1: Training needs assessment and situational analysis through questionnaire and interview with participating staff• Step 2: Training proposal and course outline• Step 3: Implementation of the training• Step 4: Testing and evaluation
Clients… Pho 24 Program: KPI & BSC – Strategic Performance Management June 2009Hong Giao Industry CompanyProgram: Professional Sales Skills August 2009
Clients… Kien Vuong Co. Ltd. Program: Strategic Channel Management October 2009An Giang Construction CompanyProgram: Effective Business Planning December 2009
Clients… Mai Linh Corporation Program: KPI & BSC – Strategic Performance Management November 2009 Thien Long CorporationProgram: Vietnam’s Marketing and Management Talents July 2010
Clients… Kien Vuong Co. Ltd. Australian Scholarship forProgram: Strategic Performance Development in Vietnam Management using Balanced (Alumni) Scorecard Program: Communication Skills December 2010 March 2011
Training Courses provided by VMIVMI Leader/ManagerMBA for Leaders 10 daysStrategic Performance Management – 3 daysBalanced ScorecardCEO & Board of Directors 4 daysMarketing and Branding Management for 2 daysLeadersStrategic M&A Management for Leaders 3 daysProject Management for Leaders 4 daysLeadership for Leader 5 – 10 daysInternal Branding for Leaders 3 daysE-Strategy 2 days
Training Courses provided by VMIVMI MarketingMarketing Management for CMO 10 daysDigital Marketing Essentials 2 daysMarketing and Branding Assets Management 6 daysStrategic Channel Management 6 daysInternational Marketing Management 7 daysIndustrial Marketing Management 7 daysService Marketing Management 7 daysIntegrated Marketing Communications (IMC) 3 daysVMI Sales AcademySales Management for Managers 9 daysSales Management 12 days
Training Courses provided by VMI VMI Soft Skills Presentation Skills 4 days Communications Skills 4 days Negotiation Skills 4 days Time Management Skills 4 days Problem Solving and Decision Making Skills 4 days Teamwork Skills 4 days Leadership Skills 4 daysAnd other made-to-order training courses and/or consulting services
Contact us Ms Kim Phung- Secretary Tel: (08) 3507 3575 Website: www.VMI.edu.vn Email: contact@VMI.edu.vn THANKS FOR YOUR ATTENTIONAND LOOKING FORWARD TO WORKING WITH YOU
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