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WordPress for Real Estate<br />WordCamp Albuquerque 2011<br />Jay Thompson<br />Broker / Co-owner, Thompson’s Realty<br />...
Hosting<br /><ul><li> WordPress.com vs. WordPress.org - http://tpreg.com/wpcomorg
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WordPress for Real Estate

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Transcript of "WordPress for Real Estate"

  1. 1. WordPress for Real Estate<br />WordCamp Albuquerque 2011<br />Jay Thompson<br />Broker / Co-owner, Thompson’s Realty<br />Phoenix, AZ<br />www.PhoenixRealEstateGuy.com<br />www.RealEstateBlogPro.com<br />WordCamp Albuquerque 2011<br />Jay Thompson @PhxREguy<br />
  2. 2. Hosting<br /><ul><li> WordPress.com vs. WordPress.org - http://tpreg.com/wpcomorg
  3. 3. Managed Hosting – Page.ly
  4. 4. Hosting Companies:
  5. 5. HostGator
  6. 6. BlueHost
  7. 7. Rackspace
  8. 8. *many* others…
  9. 9. Not a fan of GoDaddy hosting
  10. 10. More info on hosting - http://tpreg.com/REBPhosting </li></ul>WordCamp Albuquerque 2011<br />Jay Thompson @PhxREguy<br />
  11. 11. Themes<br /><ul><li> Two basic types of themes
  12. 12. Free
  13. 13. Premium (paid)
  14. 14. More on Theme types & selection: http://tpreg.com/REBPthemes</li></ul>WordCamp Albuquerque 2011<br />Jay Thompson @PhxREguy<br />
  15. 15. Plugins<br />Find plugins at http://wordpress.org/extend/plugins/<br /><ul><li> Exception = paid plugins</li></ul> Must Haves:<br /><ul><li> Anti-spam
  16. 16. Subscribe to comments
  17. 17. Related posts
  18. 18. Contact form (Gravity Forms)
  19. 19. Social interaction</li></ul> Nice to Haves:<br /><ul><li>SEO (may be built into theme. Yoast’sWordPress SEO)
  20. 20. Indexable IDX
  21. 21. TS Custom Widgets</li></ul>WordCamp Albuquerque 2011<br />Jay Thompson @PhxREguy<br />
  22. 22. Content<br />Consistent & relevant – for the most part. OK to have some non-real estate related content<br />Stuck on what to write about?<br /><ul><li>Repeat questions
  23. 23. Check your sent mail folder
  24. 24. Trulia Voices http://www.trulia.com/voices
  25. 25. How to’s
  26. 26. Local news and events
  27. 27. Reviews
  28. 28. Market stats</li></ul>WordCamp Albuquerque 2011<br />Jay Thompson @PhxREguy<br />
  29. 29. Must Haves<br /><ul><li> Home search solution (IDX)
  30. 30. Contact Information / form
  31. 31. Calls to action
  32. 32. State / Local / Broker required info & disclosures</li></ul>Should Haves<br /><ul><li> About page
  33. 33. Comment policy
  34. 34. Privacy policy
  35. 35. Good navigation structure
  36. 36. Site search</li></ul>WordCamp Albuquerque 2011<br />Jay Thompson @PhxREguy<br />
  37. 37. This and other presentations are available at:<br />http://www.slideshare.net/PhoenixREGuy<br />WordCamp Albuquerque 2011<br />Jay Thompson @PhxREguy<br />
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