WordPress for Real Estate

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  • 1. WordPress for Real Estate
    WordCamp Albuquerque 2011
    Jay Thompson
    Broker / Co-owner, Thompson’s Realty
    Phoenix, AZ
    www.PhoenixRealEstateGuy.com
    www.RealEstateBlogPro.com
    WordCamp Albuquerque 2011
    Jay Thompson @PhxREguy
  • 2. Hosting
    • WordPress.com vs. WordPress.org - http://tpreg.com/wpcomorg
    • 3. Managed Hosting – Page.ly
    • 4. Hosting Companies:
    • 5. HostGator
    • 6. BlueHost
    • 7. Rackspace
    • 8. *many* others…
    • 9. Not a fan of GoDaddy hosting
    • 10. More info on hosting - http://tpreg.com/REBPhosting
    WordCamp Albuquerque 2011
    Jay Thompson @PhxREguy
  • 11. Themes
    • Two basic types of themes
    • 12. Free
    • 13. Premium (paid)
    • 14. More on Theme types & selection: http://tpreg.com/REBPthemes
    WordCamp Albuquerque 2011
    Jay Thompson @PhxREguy
  • 15. Plugins
    Find plugins at http://wordpress.org/extend/plugins/
    • Exception = paid plugins
    Must Haves:
    • Anti-spam
    • 16. Subscribe to comments
    • 17. Related posts
    • 18. Contact form (Gravity Forms)
    • 19. Social interaction
    Nice to Haves:
    • SEO (may be built into theme. Yoast’sWordPress SEO)
    • 20. Indexable IDX
    • 21. TS Custom Widgets
    WordCamp Albuquerque 2011
    Jay Thompson @PhxREguy
  • 22. Content
    Consistent & relevant – for the most part. OK to have some non-real estate related content
    Stuck on what to write about?
    • Repeat questions
    • 23. Check your sent mail folder
    • 24. Trulia Voices http://www.trulia.com/voices
    • 25. How to’s
    • 26. Local news and events
    • 27. Reviews
    • 28. Market stats
    WordCamp Albuquerque 2011
    Jay Thompson @PhxREguy
  • 29. Must Haves
    • Home search solution (IDX)
    • 30. Contact Information / form
    • 31. Calls to action
    • 32. State / Local / Broker required info & disclosures
    Should Haves
    WordCamp Albuquerque 2011
    Jay Thompson @PhxREguy
  • 37. This and other presentations are available at:
    http://www.slideshare.net/PhoenixREGuy
    WordCamp Albuquerque 2011
    Jay Thompson @PhxREguy