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Top 10 WordPress Best Practices for              Realtors & Real Estate WebsitesJay Thompson PhoenixRealEstateGuy.com @Phx...
#10 Define Your Goal✤   Good    ✤   X home search registrations / month    ✤   X newsletter subscriptions / month    ✤   X...
#9 Forget the Design. For Now. Crappy design can be effective.                             CC Licensed                    ...
#9 Forget the Design. For Now. Crappy design can be... crappy.
#9 Forget the Design. For Now. Great design can be effective.
#9 Forget the Design. For Now. Great design can be... crappy.
#8 Use an Editorial Calendar✤   http://wordpress.org/extend/plugins/editorial-calendar/✤   or Google “WordPress Editorial ...
#7 Go Small, or Go Home✤   My Biggest Mistake...      ✤   Being the PHOENIX Real Estate Guy
#7 Go Small, or Go Home✤   I should have done...      ✤   Subdivisions, MPC’s, niche markets                             366
#6 Comment and Link OUT✤   Create accounts at:   ✤   Link OUT to “get discovered”    ✤   Disqus                ✤   To othe...
#5 Don’t Be Afraid to Fail    http://www.youtube.com/watch?v=wNJGtjd00VU
#4 Write. A Lot.✤   Content is critical.    ✤   Well, good content is        critical...    ✤   Bad content is... bad.    ...
#3 Calls to Action are Everything
#2 Test, Tweak, Retest✤   Google “WordPress A/B Testing” (or Split Testing)    ✤   MaxA/B    ✤   A/B Test for WordPress   ...
#1 Get an Effective Home Search✤   Indexable vs. Framed✤   User friendliness✤   Multiple solutions
Real Estate Themes & Plugins✤   Plugins                              ✤   Themes      ✤   Real Estate Chart of the Day     ...
Jay Thompson                                 @PhxREguy                          PhoenixRealEstateGuy.comCC LicensedStephan...
WordCamp Phoenix 2012
WordCamp Phoenix 2012
WordCamp Phoenix 2012
WordCamp Phoenix 2012
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WordCamp Phoenix 2012

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10 Tips for getting the most from your real estate (or any small business) WordPress blog.

Presented at WordCamp Phoenix. Chandler, AZ on February 25, 2012.

Published in: Technology, Business
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  • Transcript of "WordCamp Phoenix 2012"

    1. 1. Top 10 WordPress Best Practices for Realtors & Real Estate WebsitesJay Thompson PhoenixRealEstateGuy.com @PhxREguyWordCamp Phoenix. February 25, 2012
    2. 2. #10 Define Your Goal✤ Good ✤ X home search registrations / month ✤ X newsletter subscriptions / month ✤ X% increase in Y over Z time period✤ Bad CC Licensed. matsukawa on Flickr ✤ More visitors ✤ Commission checks
    3. 3. #9 Forget the Design. For Now. Crappy design can be effective. CC Licensed badjonni on Flickr
    4. 4. #9 Forget the Design. For Now. Crappy design can be... crappy.
    5. 5. #9 Forget the Design. For Now. Great design can be effective.
    6. 6. #9 Forget the Design. For Now. Great design can be... crappy.
    7. 7. #8 Use an Editorial Calendar✤ http://wordpress.org/extend/plugins/editorial-calendar/✤ or Google “WordPress Editorial Calendar”
    8. 8. #7 Go Small, or Go Home✤ My Biggest Mistake... ✤ Being the PHOENIX Real Estate Guy
    9. 9. #7 Go Small, or Go Home✤ I should have done... ✤ Subdivisions, MPC’s, niche markets 366
    10. 10. #6 Comment and Link OUT✤ Create accounts at: ✤ Link OUT to “get discovered” ✤ Disqus ✤ To other Real Estate sites ✤ Intense Debate ✤ Including “The Competition” ✤ LiveFyre ✤ Wordpress.com ✤ Blogger
    11. 11. #5 Don’t Be Afraid to Fail http://www.youtube.com/watch?v=wNJGtjd00VU
    12. 12. #4 Write. A Lot.✤ Content is critical. ✤ Well, good content is critical... ✤ Bad content is... bad. Image CC Licensed sami73 on Flickr
    13. 13. #3 Calls to Action are Everything
    14. 14. #2 Test, Tweak, Retest✤ Google “WordPress A/B Testing” (or Split Testing) ✤ MaxA/B ✤ A/B Test for WordPress ✤ ✤ Headline Split Tester WordPress Split Test Optimizer ($) A/B✤ Try changing: ✤ Words, locations, colors, phrases, titles
    15. 15. #1 Get an Effective Home Search✤ Indexable vs. Framed✤ User friendliness✤ Multiple solutions
    16. 16. Real Estate Themes & Plugins✤ Plugins ✤ Themes ✤ Real Estate Chart of the Day ✤ AgentPress (StudioPress) ✤ Simple Real Estate Pack ✤ ElegantEstate (Elegant) ✤ Great Real Estate ✤ Estate (Woo Themes) ✤ Firestorm Real Estate Plugin
    17. 17. Jay Thompson @PhxREguy PhoenixRealEstateGuy.comCC LicensedStephan Baudy on Flickr
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