WordCamp Phoenix 2012

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10 Tips for getting the most from your real estate (or any small business) WordPress blog. …

10 Tips for getting the most from your real estate (or any small business) WordPress blog.

Presented at WordCamp Phoenix. Chandler, AZ on February 25, 2012.

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Transcript

  • 1. Top 10 WordPress Best Practices for Realtors & Real Estate WebsitesJay Thompson PhoenixRealEstateGuy.com @PhxREguyWordCamp Phoenix. February 25, 2012
  • 2. #10 Define Your Goal✤ Good ✤ X home search registrations / month ✤ X newsletter subscriptions / month ✤ X% increase in Y over Z time period✤ Bad CC Licensed. matsukawa on Flickr ✤ More visitors ✤ Commission checks
  • 3. #9 Forget the Design. For Now. Crappy design can be effective. CC Licensed badjonni on Flickr
  • 4. #9 Forget the Design. For Now. Crappy design can be... crappy.
  • 5. #9 Forget the Design. For Now. Great design can be effective.
  • 6. #9 Forget the Design. For Now. Great design can be... crappy.
  • 7. #8 Use an Editorial Calendar✤ http://wordpress.org/extend/plugins/editorial-calendar/✤ or Google “WordPress Editorial Calendar”
  • 8. #7 Go Small, or Go Home✤ My Biggest Mistake... ✤ Being the PHOENIX Real Estate Guy
  • 9. #7 Go Small, or Go Home✤ I should have done... ✤ Subdivisions, MPC’s, niche markets 366
  • 10. #6 Comment and Link OUT✤ Create accounts at: ✤ Link OUT to “get discovered” ✤ Disqus ✤ To other Real Estate sites ✤ Intense Debate ✤ Including “The Competition” ✤ LiveFyre ✤ Wordpress.com ✤ Blogger
  • 11. #5 Don’t Be Afraid to Fail http://www.youtube.com/watch?v=wNJGtjd00VU
  • 12. #4 Write. A Lot.✤ Content is critical. ✤ Well, good content is critical... ✤ Bad content is... bad. Image CC Licensed sami73 on Flickr
  • 13. #3 Calls to Action are Everything
  • 14. #2 Test, Tweak, Retest✤ Google “WordPress A/B Testing” (or Split Testing) ✤ MaxA/B ✤ A/B Test for WordPress ✤ ✤ Headline Split Tester WordPress Split Test Optimizer ($) A/B✤ Try changing: ✤ Words, locations, colors, phrases, titles
  • 15. #1 Get an Effective Home Search✤ Indexable vs. Framed✤ User friendliness✤ Multiple solutions
  • 16. Real Estate Themes & Plugins✤ Plugins ✤ Themes ✤ Real Estate Chart of the Day ✤ AgentPress (StudioPress) ✤ Simple Real Estate Pack ✤ ElegantEstate (Elegant) ✤ Great Real Estate ✤ Estate (Woo Themes) ✤ Firestorm Real Estate Plugin
  • 17. Jay Thompson @PhxREguy PhoenixRealEstateGuy.comCC LicensedStephan Baudy on Flickr