WordCamp Phoenix 2012
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WordCamp Phoenix 2012

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10 Tips for getting the most from your real estate (or any small business) WordPress blog.

10 Tips for getting the most from your real estate (or any small business) WordPress blog.

Presented at WordCamp Phoenix. Chandler, AZ on February 25, 2012.

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WordCamp Phoenix 2012 WordCamp Phoenix 2012 Presentation Transcript

  • Top 10 WordPress Best Practices for Realtors & Real Estate WebsitesJay Thompson PhoenixRealEstateGuy.com @PhxREguyWordCamp Phoenix. February 25, 2012
  • #10 Define Your Goal✤ Good ✤ X home search registrations / month ✤ X newsletter subscriptions / month ✤ X% increase in Y over Z time period✤ Bad CC Licensed. matsukawa on Flickr ✤ More visitors ✤ Commission checks
  • #9 Forget the Design. For Now. Crappy design can be effective. CC Licensed badjonni on Flickr
  • #9 Forget the Design. For Now. Crappy design can be... crappy.
  • #9 Forget the Design. For Now. Great design can be effective.
  • #9 Forget the Design. For Now. Great design can be... crappy.
  • #8 Use an Editorial Calendar✤ http://wordpress.org/extend/plugins/editorial-calendar/✤ or Google “WordPress Editorial Calendar”
  • #7 Go Small, or Go Home✤ My Biggest Mistake... ✤ Being the PHOENIX Real Estate Guy
  • #7 Go Small, or Go Home✤ I should have done... ✤ Subdivisions, MPC’s, niche markets 366
  • #6 Comment and Link OUT✤ Create accounts at: ✤ Link OUT to “get discovered” ✤ Disqus ✤ To other Real Estate sites ✤ Intense Debate ✤ Including “The Competition” ✤ LiveFyre ✤ Wordpress.com ✤ Blogger
  • #5 Don’t Be Afraid to Fail http://www.youtube.com/watch?v=wNJGtjd00VU
  • #4 Write. A Lot.✤ Content is critical. ✤ Well, good content is critical... ✤ Bad content is... bad. Image CC Licensed sami73 on Flickr
  • #3 Calls to Action are Everything
  • #2 Test, Tweak, Retest✤ Google “WordPress A/B Testing” (or Split Testing) ✤ MaxA/B ✤ A/B Test for WordPress ✤ ✤ Headline Split Tester WordPress Split Test Optimizer ($) A/B✤ Try changing: ✤ Words, locations, colors, phrases, titles
  • #1 Get an Effective Home Search✤ Indexable vs. Framed✤ User friendliness✤ Multiple solutions
  • Real Estate Themes & Plugins✤ Plugins ✤ Themes ✤ Real Estate Chart of the Day ✤ AgentPress (StudioPress) ✤ Simple Real Estate Pack ✤ ElegantEstate (Elegant) ✤ Great Real Estate ✤ Estate (Woo Themes) ✤ Firestorm Real Estate Plugin
  • Jay Thompson @PhxREguy PhoenixRealEstateGuy.comCC LicensedStephan Baudy on Flickr