The art of engaging members and consumers with
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Presentation given at National Association of Realtors Association Executives Institute Conference in Quebec City. April 16 - 20, 2010. Slides loose a lot without the verbiage behind them!

Presentation given at National Association of Realtors Association Executives Institute Conference in Quebec City. April 16 - 20, 2010. Slides loose a lot without the verbiage behind them!

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The art of engaging members and consumers with Presentation Transcript

  • 1. The Art of Engaging Members and Consumers with Technology
    Jay Thompson
    Broker / Owner Thompson’s Realty
    PhoenixRealEstateGuy.com
    @PhxREguy
  • 2. Tools for Engagement
    Blogs
    Facebook Pages
    Twitter
    Email
  • 3. Blogs  Advantages
    Detailed information
    Interaction through comments
    Inexpensive hard dollar cost
    Wide reach
  • 4. Blogs  Disadvantages
    Time
    Legal concerns
    Building awareness
  • 5. FacebookPages  Advantages
    Relatively widespread reach
    Multiple admins appear as one
    Easy to update
  • 6. Facebook Pages  Disadvantages
    Can get spammy
    Tends to be one-way
    Individual admins appear as one
    Building awareness
  • 7. Twitter  Advantages
    Zero hard dollar cost
    Hip and trendy
    Drive awareness to other things
    One person can manage
  • 8. Twitter  Disadvantages
    Limited scope & reach
    Very short messages
    Building awareness
  • 9. Email  Advantages
    Instant deployment
    Flexible message length
    Universal use
  • 10. Email  Disadvantages
    Can’t reach consumers
    Difficult to measure
    Gets lost in the noise
    One-way communication
  • 11. Resources
    Wordpress.org
    Association Blogs
    VARBuzz.com
    Blog.AAROnline.com
    Facebook.com
    AreWeConnected.com
    Twitter.com
    TweetDeck.com
    Hootsuite.com
    MailChimp.com, ConstantContact.com