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The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
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The art of engaging members and consumers with

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Presentation given at National Association of Realtors Association Executives Institute Conference in Quebec City. April 16 - 20, 2010. Slides loose a lot without the verbiage behind them!

Presentation given at National Association of Realtors Association Executives Institute Conference in Quebec City. April 16 - 20, 2010. Slides loose a lot without the verbiage behind them!

Published in: Real Estate
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Transcript

  • 1. The Art of Engaging Members and Consumers with Technology
    Jay Thompson
    Broker / Owner Thompson’s Realty
    PhoenixRealEstateGuy.com
    @PhxREguy
  • 2. Tools for Engagement
    Blogs
    Facebook Pages
    Twitter
    Email
  • 3. Blogs  Advantages
    Detailed information
    Interaction through comments
    Inexpensive hard dollar cost
    Wide reach
  • 4. Blogs  Disadvantages
    Time
    Legal concerns
    Building awareness
  • 5. FacebookPages  Advantages
    Relatively widespread reach
    Multiple admins appear as one
    Easy to update
  • 6. Facebook Pages  Disadvantages
    Can get spammy
    Tends to be one-way
    Individual admins appear as one
    Building awareness
  • 7. Twitter  Advantages
    Zero hard dollar cost
    Hip and trendy
    Drive awareness to other things
    One person can manage
  • 8. Twitter  Disadvantages
    Limited scope & reach
    Very short messages
    Building awareness
  • 9. Email  Advantages
    Instant deployment
    Flexible message length
    Universal use
  • 10. Email  Disadvantages
    Can’t reach consumers
    Difficult to measure
    Gets lost in the noise
    One-way communication
  • 11. Resources
    Wordpress.org
    Association Blogs
    VARBuzz.com
    Blog.AAROnline.com
    Facebook.com
    AreWeConnected.com
    Twitter.com
    TweetDeck.com
    Hootsuite.com
    MailChimp.com, ConstantContact.com

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