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The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
The art of engaging members and consumers with
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The art of engaging members and consumers with

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Presentation given at National Association of Realtors Association Executives Institute Conference in Quebec City. April 16 - 20, 2010. Slides loose a lot without the verbiage behind them!

Presentation given at National Association of Realtors Association Executives Institute Conference in Quebec City. April 16 - 20, 2010. Slides loose a lot without the verbiage behind them!

Published in: Real Estate
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  • 1. The Art of Engaging Members and Consumers with Technology<br />Jay Thompson<br />Broker / Owner Thompson’s Realty<br />PhoenixRealEstateGuy.com <br />@PhxREguy<br />
  • 2. Tools for Engagement<br />Blogs<br />Facebook Pages<br />Twitter<br />Email<br />
  • 3. Blogs  Advantages<br />Detailed information<br />Interaction through comments<br />Inexpensive hard dollar cost<br />Wide reach<br />
  • 4. Blogs  Disadvantages<br />Time<br />Legal concerns<br />Building awareness<br />
  • 5. FacebookPages  Advantages<br />Relatively widespread reach<br />Multiple admins appear as one<br />Easy to update<br />
  • 6. Facebook Pages  Disadvantages<br />Can get spammy<br />Tends to be one-way <br />Individual admins appear as one<br />Building awareness<br />
  • 7. Twitter  Advantages<br />Zero hard dollar cost<br />Hip and trendy<br />Drive awareness to other things<br />One person can manage<br />
  • 8. Twitter  Disadvantages<br />Limited scope & reach<br />Very short messages<br />Building awareness<br />
  • 9. Email  Advantages<br />Instant deployment<br />Flexible message length<br />Universal use<br />
  • 10. Email  Disadvantages<br />Can’t reach consumers <br />Difficult to measure<br />Gets lost in the noise<br />One-way communication<br />
  • 11. Resources<br />Wordpress.org<br />Association Blogs<br />VARBuzz.com<br />Blog.AAROnline.com<br />Facebook.com<br />AreWeConnected.com<br />Twitter.com<br />TweetDeck.com<br />Hootsuite.com<br />MailChimp.com, ConstantContact.com<br />

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