The art of engaging members and consumers with

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Presentation given at National Association of Realtors Association Executives Institute Conference in Quebec City. April 16 - 20, 2010. Slides loose a lot without the verbiage behind them!

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The art of engaging members and consumers with

  1. 1. The Art of Engaging Members and Consumers with Technology<br />Jay Thompson<br />Broker / Owner Thompson’s Realty<br />PhoenixRealEstateGuy.com <br />@PhxREguy<br />
  2. 2. Tools for Engagement<br />Blogs<br />Facebook Pages<br />Twitter<br />Email<br />
  3. 3. Blogs  Advantages<br />Detailed information<br />Interaction through comments<br />Inexpensive hard dollar cost<br />Wide reach<br />
  4. 4. Blogs  Disadvantages<br />Time<br />Legal concerns<br />Building awareness<br />
  5. 5. FacebookPages  Advantages<br />Relatively widespread reach<br />Multiple admins appear as one<br />Easy to update<br />
  6. 6. Facebook Pages  Disadvantages<br />Can get spammy<br />Tends to be one-way <br />Individual admins appear as one<br />Building awareness<br />
  7. 7. Twitter  Advantages<br />Zero hard dollar cost<br />Hip and trendy<br />Drive awareness to other things<br />One person can manage<br />
  8. 8. Twitter  Disadvantages<br />Limited scope & reach<br />Very short messages<br />Building awareness<br />
  9. 9. Email  Advantages<br />Instant deployment<br />Flexible message length<br />Universal use<br />
  10. 10. Email  Disadvantages<br />Can’t reach consumers <br />Difficult to measure<br />Gets lost in the noise<br />One-way communication<br />
  11. 11. Resources<br />Wordpress.org<br />Association Blogs<br />VARBuzz.com<br />Blog.AAROnline.com<br />Facebook.com<br />AreWeConnected.com<br />Twitter.com<br />TweetDeck.com<br />Hootsuite.com<br />MailChimp.com, ConstantContact.com<br />

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