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Hyperlocal blogging – the only answer?
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Hyperlocal blogging – the only answer?

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Presented at Ross Hair's Social Media Marketing Camp on July 21, 2011

Presented at Ross Hair's Social Media Marketing Camp on July 21, 2011

Published in Technology , Business
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Transcript

  • 1. Hyperlocal Blogging: The Only Answer? Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RealEstateBlogPro.com
  • 2. What Some Experts Say
    • Real Estate Blogging is essential for a Real Estate Professional, especially on a hyper local level.
    • By adjusting your blogging to the specific neighborhoods in the territory you serve (think hyper-local), you can CRUSH the competition.
    • Your real estate blog can not be successful unless your focus is hyper local.
    Jay Thompson @PhxREguy
  • 3. What Jay Says
    • Blogging is not essential to be successful in real estate.
    • You do not have to “go hyperlocal”.
    • There are countless ways to have a successful blog.
    Jay Thompson @PhxREguy
  • 4. Super Secret #1
    • You know more about real estate than your reader does.
    Jay Thompson @PhxREguy
  • 5. Why Do This? Jay Thompson @PhxREguy
  • 6. The Most Important Things
    • Define a goal for your blog
      • Measure progress
      • Make adjustments
      • Rinse & Repeat
    • Write
      • You are not Hemingway
      • You are not a journalist
      • You are a real estate agent
    • Calls to action
    Jay Thompson @PhxREguy
  • 7. The Least Important Things
    • Huge traffic
    • What other agents think
    • How pretty your blog looks
    • Comments
    Jay Thompson @PhxREguy
  • 8. What to Write
    • Write what you are passionate about.
    • Period.
    Jay Thompson @PhxREguy
  • 9. Don’t have time for this?
    • How much time are you spending on prospecting?
      • Hint – it should be at least two hours a day
    • Schedule posts
    • Use an editorial calendar
    Jay Thompson @PhxREguy
  • 10. What do people like to read? Jay Thompson @PhxREguy
  • 11. How Long Should Posts Be? Jay Thompson @PhxREguy
  • 12. Fact vs. Opinion Jay Thompson @PhxREguy
  • 13. Super Secret #2
    • The two most important tools in blogging:
    • Your Brain
    • Your Keyboard
    Jay Thompson @PhxREguy
  • 14. Do This Today
    • 1) Develop your blog’s goal.
    • 2) Write something. Anything. Publish it.
      • For the love of fluffy bunnies, write for you and your readers, NOT the search engines!
    • What do I do tomorrow?
    • Repeat step 2
    Jay Thompson @PhxREguy
  • 15. Resources
    • Blog Goals: http:// realestateblogpro.com /what-is-your-goal/
    • What to Write About: http://realestateblogpro.com/what-to-write-about-on-your-real-estate-blog/
    • Editorial Calendar (WP plugin): http:// wordpress.org/extend/plugins/editorial -calendar/
    • My blogging presentations: http://www.slideshare.net/PhoenixREGuy/ and http://prezi.com/qickmzpjislj/round-2-conversion-optimization-for-your-wordpress-blog/
    Jay Thompson @PhxREguy