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Hyperlocal blogging – the only answer?

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Presented at Ross Hair's Social Media Marketing Camp on July 21, 2011

Presented at Ross Hair's Social Media Marketing Camp on July 21, 2011

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    Hyperlocal blogging – the only answer? Hyperlocal blogging – the only answer? Presentation Transcript

    • Hyperlocal Blogging: The Only Answer? Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RealEstateBlogPro.com
    • What Some Experts Say
      • Real Estate Blogging is essential for a Real Estate Professional, especially on a hyper local level.
      • By adjusting your blogging to the specific neighborhoods in the territory you serve (think hyper-local), you can CRUSH the competition.
      • Your real estate blog can not be successful unless your focus is hyper local.
      Jay Thompson @PhxREguy
    • What Jay Says
      • Blogging is not essential to be successful in real estate.
      • You do not have to “go hyperlocal”.
      • There are countless ways to have a successful blog.
      Jay Thompson @PhxREguy
    • Super Secret #1
      • You know more about real estate than your reader does.
      Jay Thompson @PhxREguy
    • Why Do This? Jay Thompson @PhxREguy
    • The Most Important Things
      • Define a goal for your blog
        • Measure progress
        • Make adjustments
        • Rinse & Repeat
      • Write
        • You are not Hemingway
        • You are not a journalist
        • You are a real estate agent
      • Calls to action
      Jay Thompson @PhxREguy
    • The Least Important Things
      • Huge traffic
      • What other agents think
      • How pretty your blog looks
      • Comments
      Jay Thompson @PhxREguy
    • What to Write
      • Write what you are passionate about.
      • Period.
      Jay Thompson @PhxREguy
    • Don’t have time for this?
      • How much time are you spending on prospecting?
        • Hint – it should be at least two hours a day
      • Schedule posts
      • Use an editorial calendar
      Jay Thompson @PhxREguy
    • What do people like to read? Jay Thompson @PhxREguy
    • How Long Should Posts Be? Jay Thompson @PhxREguy
    • Fact vs. Opinion Jay Thompson @PhxREguy
    • Super Secret #2
      • The two most important tools in blogging:
      • Your Brain
      • Your Keyboard
      Jay Thompson @PhxREguy
    • Do This Today
      • 1) Develop your blog’s goal.
      • 2) Write something. Anything. Publish it.
        • For the love of fluffy bunnies, write for you and your readers, NOT the search engines!
      • What do I do tomorrow?
      • Repeat step 2
      Jay Thompson @PhxREguy
    • Resources
      • Blog Goals: http:// realestateblogpro.com /what-is-your-goal/
      • What to Write About: http://realestateblogpro.com/what-to-write-about-on-your-real-estate-blog/
      • Editorial Calendar (WP plugin): http:// wordpress.org/extend/plugins/editorial -calendar/
      • My blogging presentations: http://www.slideshare.net/PhoenixREGuy/ and http://prezi.com/qickmzpjislj/round-2-conversion-optimization-for-your-wordpress-blog/
      Jay Thompson @PhxREguy