Get Your Blog On!

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For Social Media Marketing Camp 3

For Social Media Marketing Camp 3

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  • 1. GET YOUR BLOG ON! Social Media Marketing Camp 3 The Blogging Addition Jay Thompson Broker / Owner – Thompson’s Realty PhoenixRealEstateGuy.com RealtyTechHelp.com
  • 2. What we’ll cover
    • Get your blog on!
      • Why you write
      • What to write
      • When to write
      • How to write
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 3. Why you Write
    • Ultimately, you write to gain clients
    • Have a goal
      • Subscribers
      • Search registrations
      • Contact forms submitted
      • “ Commission Checks” is too vague
      • Define it, track it, modify as needed
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 4. What to Write
    • Write what you are passionate about…
      • Your readers will sense your passion. Or not.
    • Write for your readers, not Google.
      • Google is smart, so are your readers.
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 5. What to Write
    • Don’t obsess on ranking for “Your City Real Estate”
      • Target “long tail” terms:
        • Subdivisions
        • Parts of your city as opposed to the whole
        • Niche markets – golf course homes, first time buyers, price ranges, foreclosures
    • Your blog doesn’t have to be just real estate
      • Let your personality through
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 6. What to Write
    • Writer’s Block?
      • Mine real estate forums for questions:
        • Trulia Voices Q&A
        • Zillow Advice
      • Google “ real estate blog topics ”
      • Read other real estate blogs
        • Build on ideas, DO NOT take content!
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 7. When to Write
    • “ One off” content
    • “ Evergreen” content
      • Not time specific
      • Long lasting
    • Time sensitive content
      • Local events
      • Legislative events
      • Announcements
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 8. Sometimes it pays to be timely Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 9. Sometimes it pays to be timely Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 10. Be Timely
    • Set up Google alerts
      • “ City real estate”
      • “ city grand opening”
    • Subscribe to Chamber of Commerce updates
    • Subscribe to local newspaper’s RSS feeds
    • Track legislation on OpenCongress.org
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 11. How to Write
    • Accept the fact most won’t read your entire article.
    • Readers scan blogs, much like newspapers.
    • The “F shape”
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 12. Eyetracking Heatmap Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 13. Taking Advantage of the F Shape
    • Titles are important – to readers and search engines
      • Titles are the newsprint equivalent of headlines
      • Write the title AFTER the article
      • Keywords are important, but don’t stuff
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 14. Taking Advantage of the F Shape
    • The first paragraph is the most important
    • Break up blocks of text
      • Sub-headings
      • Indent
      • Lists
    • Split lengthy tomes into multiple parts
    • White space is your friend
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 15. HTML php CSS meta tags <H1> keyword density – Oh My!
    • Forget all this stuff
    • Just WRITE
      • Write like you speak
      • Write consistently
      • Vary your content
      • Be real / authentic / transparent / YOU
      • BUILD TRUST
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 16. Attracting Attention
    • Prospective clients
    • Local people
    • Search engines
    • Other agents
    • Media
    • Consistency is key for all 5.
    • It takes practice
    • IT TAKES TIME
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 17. Thanks!!
    • Questions? Contact me:
      • [email_address]
    • This presentation will be available on Slideshare shortly after the webinar:
      • http://www.slideshare.net/PhoenixREGuy
      • http://tpreg.com
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com
  • 18. Sites of Interest
    • Copy Blogger
    • Pro Blogger
    • Eye Tracking Research - http://www.useit.com/eyetracking/
    • Phoenix Real Estate Guy ! ;)
    Social Media Marketing Camp 3 - Jay Thompson PhoenixRealEstateGuy.com