Demystifying Real Estate Blogging
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Demystifying Real Estate Blogging

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Blogging seminar slides. Presented June 12, 2008

Blogging seminar slides. Presented June 12, 2008

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  • Full Name Full Name Comment goes here.
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  • Well thanks Dru! That's a great list. I mentioned in the presentation that you could start at the top of that list, work your way down daily and just repeat. It should be a nice list should the old 'What do I write about today?' fog ever hits.
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  • Jay, This is an outstanding presentation. You've done a great job of simplifying blogging concepts and the process. I had to come back and visit again, but I wanted to print out the 101 ideas page! Dru
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Demystifying Real Estate Blogging Presentation Transcript

  • 1. Demystifying Real Estate Blogging Jay Thompson PhoenixRealEstateGuy.com 480-235-4447
  • 2. Introduction
    • My name is Jay, and I have a blogging problem…
    • Designated Broker, Thompson’s Realty
    • Blogs I write or contribute to:
      • Phoenix Real Estate Guy
      • Agent Genius
      • Geek Estate Blog
      • HomeGain Corporate Blog
      • NAR Wisdom
    • Owner, RealtyTechHelp.com
  • 3. Agenda
    • What is a Blog?
    • Why Blog?
    • How to Start a Blog
      • Self hosting vs. free hosting
    • Blog Topics
    • Marketing and Prospecting with a Blog
    • The Good, The Bad, and The Ugly
    • Next Steps
    • Q&A
  • 4. What is a Blog?
    • It’s really just a website
    • But different…
    • “Posts” (articles) are arranged in reverse chronological order.
    • It’s “interactive” – users can leave comments, engaging the author and other users.
    • Typically updated more frequently than a traditional web site.
  • 5. Blogs in Plain English Video Courtesy of CommonCraft You can view “Blogs in Plain English” at: http://commoncraft.com/blogs
  • 6.  
  • 7. Why Blog?
    • Tremendous learning opportunities
    • Exposure
      • Increased web presence
        • Internet search engines love blogs
      • Potential mainstream media exposure
      • “Meet” real estate professionals across the world
    • Demonstrate your expertise, personality and business model
    • 24x7x365 marketing and prospecting
    • Get real live clients
  • 8. Search Engine Examples
  • 9. Search Engine Examples
  • 10. Search Engine Examples
  • 11. Search Engine Examples
  • 12.  
  • 13. How to Start a Blog
    • Two major options: self-hosted & free hosting
    • Self-hosted:
      • More customizable / flexible
      • More challenging to start up
      • Some cost (though minimal)
      • Branded to you
      • Complete ownership and freedom
    • Free Hosting
      • Free, other than your time
      • Limited options / branding
      • Some ads included
  • 14. Self-hosted
    • www.WordPress.org - Blog software (free)
    • Domain name – GoDaddy.com ($9.00/yr)
    • Hosting – GoDaddy, MediaTemple.net, HostGator.com, DreamHost.com ($45 - $240/yr)
    • SOME hosts will install WP for you (DreamHost)
    • Some have “1 click” install (GDaddy, MT)
    • Some leave it up to you
    • You will need to learn to upload and install plugins
  • 15. Free Hosting
    • www.WordPress.com
      • Click on “Sign Up Now”
      • Select username and password
      • Blog is created as www.username.wordpress.com
        • Can pay extra for your own domain name
        • Some themes and plugins already installed. Can’t add additional ones.
    • www.Blogger.com
      • Click on “Create your blog now”
      • Create account
      • Pick username and password
      • Blog is created as www.username.blogspot.com
    All free hosting will include some ads
  • 16. What to Blog About?
    • Read read read other blogs – inside and outside of real estate industry
      • Use an RSS reader
      • Get ideas, but don’t **ever** take content
    • Listen to clients – they ask “blogworthy” questions all the time …
    • Blog your passions, blog what you know.
  • 17. RSS in Plain English Video Courtesy of CommonCraft You can view “RSS in Plain English” at: http://commoncraft.com/rss_plain_english
  • 18.
    • 1. A story about your neighborhood.
    • 2. Local business, and send them a copy
    • 3. Your pet
    • 4. Go through your email; is there a question or comment from one of your clients that can be made into a post?
    • 5. Listen to your buyers, they give you blog food
    • 6. Listen to your sellers, they give you blog food
    • 7. Conversations with other agents can be a source of great content
    • 8. Architecture or housing styles in your area
    • 9. Historic buildings
    • 10. Market statistics for your area, including average prices and absorption rates
    • 11. Read the blogs and look for ideas to build on or spin a new idea from
    • 12. Take a picture and write a post
    • 13. Home maintenance
    • 14. Take a walk
    • 15. Senior housing
    • 16. Pet friendly housing
    • 17. Staging ideas
    • 18. Local events
    • 19. Your hobby
    • 20. A closing
    • 21. A lender who did a great job
    • 22. Things that go wrong with real estate sales
    • 23. Home owners insurance
    • 24. Gardening and landscaping
    • 25. Your city counsel
    • 26. A new development
    • 27. Lofts
    • 28. Decoration ideas
    • 29. Real estate industry news – with you own unique commentary
    • 30. Mortgage news
    • 31. Interest rates
    • 32. Credit scores
    • 33. Consumer hoaxes and scams
    • 34. First time home buyer programs
    • 35. Working with seniors
    • 36. Working with baby boomers
    • 37. Second homes
    • 38. Investment properties
    • 39. Foreclosure
    • 40. Property flipping
    • 41. “Rehabbing” a home
    • 42. Home energy conservation
    • 43. Final walk through
    • 44. Equity stripping scams
    • 45. Agency
    • 46. Real estate companies
    • 47. Transportation and parking
    • 48. Schools
    • 49. Churches
    • 50. Day care
    • 51. Paint and painting
    • 52. Pest Control
    • 53. Good neighbors
    • 54. Bad neighbors
    • 55. Over priced homes
    • 56. The home buying process
    • 57. The home selling process
    • 58. Book review of a real estate related book
    • 59. Real estate laws
    • 60. Real estate terms
    • 61. Moving with children
    • 62. Moving
    • 63. Moving with pets
    • 64. Places to eat
    • 65. Places to shop
    • 66. Commentary on local news stories
    • 67. Commentary on local public policy
    • 68. Tell a story about a client who was fun to work with
    • 69. Write about what it is like to be a realtor
    • 70. When taking classes find something you learned that could be used as a post
    • 71. Write off topic humor
    • 72. Environmental issues
    • 73. How to sell a house
    • 74. Landlord and tenant issues
    • 75. How not to sell a house
    • 76. Building trends
    • 77. Parks
    • 78. Art
    • 79. Home safety
    • 80. Review web sites on local or real estate related topics
    • 81. Property taxes
    • 82. Crime
    • 83. Open houses
    • 84. Trends in kitchen design
    • 85. Area events for children
    • 86. The local zoo
    • 87. Where to play golf
    • 88. Coffee shops
    • 89. Women home buyers
    • 90. Advice for FSBOs
    • 91. Interview some one
    • 92. Local real estate market trends and observations
    • 93. Funriture
    • 94. Investment scams
    • 95. Mortgage fraud
    • 96. Types of mortgages
    • 97. Home owners associations
    • 98. Attend a public meeting and write about it
    • 99. Week end getaways
    • 100. Credit Repair
    • 101. Fair housing issues.
    Available from Orlando Cazarez at First American Title
  • 19. Marketing & Prospecting With Blogs
    • The Internet is on 24 hours a day, 7 days a week. Take advantage of it.
    • You are an expert, show it.
    • Put your blog URL on everything – anywhere you’d put a phone number…
      • Business Cards
      • Flyers
      • Sign Riders
      • Email Signatures
      • Print Ads
  • 20. Marketing & Prospecting With Blogs
    • Real estate is a people business. Clients connect with you for a variety of reasons
      • Your knowledge
      • Your personality
      • Your history
      • Your business model
      • Your looks (sad, but sometimes true)
    • Blogging is the single best way to put all this on the Internet, for all to see.
  • 21. Prospecting Takes Time, and Work
    • And so does blogging successfully
    • Don’t expect overnight success
    • Consistency is key – 3 posts weekly, more is generally better
    • Don’t blog in a vacuum. Participate on other blogs, link out to other blogs frequently.
    • Seek out a blogging mentor or group ( http://azrealestateblogs.com )
    • Most bloggers are nice people, willing to help
  • 22.
    • It’s OK (good in fact) to be opinionated
      • Just don’t be too “over the top”
    • Tell the truth. Always. You will get called out if you don’t
    • Have a comment policy. Use it.
    • Attack the idea, not the person.
    • Link out liberally.
    • Avoid politics, sex, religion
    • Going “off topic” is OK, just remember your ultimate purpose.
    • Avoid baiting, slander and “blog wars”
    • Have FUN!
  • 23. Next Steps
    • Read blogs. Participate in other blogs and networks. Get an ActiveRain account if you want to practice.
    • Decide (roughly) what the purpose of your blog is:
      • Increased Internet presence
      • Networking with peers
      • Demonstrate your expertise
      • Electronic Newsletter
      • Prospecting
      • Branding
    • Do it!! You can always modify and adapt on the fly. There really are no “rules” in blogging. Every blog is different.
  • 24.
    • Questions & Answers
  • 25. A Few Good Blogs
    • Phoenix Real Estate Guy: http://www.PhoenixRealEstateGuy.com
    • Phoenix Real Estate Home (Brokerage Group Blog): http://PhoenixRealEstateHome.com
    • Agent Genius: http://AgentGenius.com
    • AZ Mortgage Guru: http://www.AZMortgageGuru.com
    • CopyBlogger: http://copyblogger.com/
    • 4Realz: http://4Realz.net
    • The Butterworth Group: http://www.butterhomes.com/blog/
    • ProBlogger: http://www.problogger.net/
    • Future of Real Estate Marketing: http://www.futureofrealestatemarketing.com/
    • Inman News: http://www.Inman.com & Inman Blog Network http://www.inman.com/blog-network
    • Internet Real Estate Success: http://internetrealestatesuccess.com/
    • North Phoenix Agent: http://NorthPhoenixAgetn.wordpress.com
    • A single property “blogsite”: http://TatumAndShea.com