Conversion Optimization for your Site / Blog

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Tools for "Conversion Optimization" of your web site / blog. Turn clicks to clients. Presented at RE Tech South. Atlanta, GA 4/1/2011

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  • Conversion Optimization for your Site / Blog

    1. 1. Conversion Optimization Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso
    2. 2. What Why HowJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    3. 3. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    4. 4. like SEOJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    5. 5. like SEO but not.Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    6. 6. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    7. 7. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    8. 8. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    9. 9. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    10. 10. Changing "Advanced" to "Detailed" 29% increase in CTRJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    11. 11. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    12. 12. Contrasting button colors 12% increase in CTRJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    13. 13. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    14. 14. Moving search form to top of sidebar: 41% increase in usageJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    15. 15. Heat mapsJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    16. 16. Quick Visual TestsJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    17. 17. A/B TestingJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    18. 18. Google URL BuilderJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    19. 19. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    20. 20. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    21. 21. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    22. 22. Questions?Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
    23. 23. Heat Maps Quick Visual Tests • CrazyEgg.com • ClueApp.com • LabsMedia.com • FiveSecondTest.com • ClickTale.com A/B Testing • VisualWebsiteOptimizer.com URL Builder: • Google it. The URL is stupid long Browser Size: Browsersize.GoogleLabs.comJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso

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