Conversion Optimization for your Site / Blog

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Tools for "Conversion Optimization" of your web site / blog. Turn clicks to clients. Presented at RE Tech South. Atlanta, GA 4/1/2011

Tools for "Conversion Optimization" of your web site / blog. Turn clicks to clients. Presented at RE Tech South. Atlanta, GA 4/1/2011

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Transcript

  • 1. Conversion Optimization Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 2. What Why HowJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 3. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 4. like SEOJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 5. like SEO but not.Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 6. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 7. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 8. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 9. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 10. Changing "Advanced" to "Detailed" 29% increase in CTRJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 11. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 12. Contrasting button colors 12% increase in CTRJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 13. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 14. Moving search form to top of sidebar: 41% increase in usageJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 15. Heat mapsJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 16. Quick Visual TestsJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 17. A/B TestingJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 18. Google URL BuilderJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 19. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 20. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 21. Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 22. Questions?Jay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso
  • 23. Heat Maps Quick Visual Tests • CrazyEgg.com • ClueApp.com • LabsMedia.com • FiveSecondTest.com • ClickTale.com A/B Testing • VisualWebsiteOptimizer.com URL Builder: • Google it. The URL is stupid long Browser Size: Browsersize.GoogleLabs.comJay Thompson @PhxREguyPhoenixRealEstateGuy.com RE Tech South 2011 #retso