Building Blog Readership

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    2 Favorites

    Building Blog Readership - Presentation Transcript

    1. Building Blog Readership Jay Thompson PhoenixRealEstateGuy .com 480-235-4447
    2. Introduction
      • My name is Jay, and I have a blogging problem…
      • Designated Broker, Thompson’s Realty
      • Blogs I write or contribute to:
        • Phoenix Real Estate Guy
        • Agent Genius
        • Geek Estate Blog
        • HomeGain Corporate Blog
        • NAR Wisdom
        • Arizona Real Estate Blogging Network
      • Owner, RealtyTechHelp .com
    3. Attracting Readership Fundamentals
      • Link out – liberally!!
        • Fight the “but they will leave my site” urge.
        • Think outside the real estate box.
        • Don’t just link to “A-list” blogs. They are typically very nice guys, but simply can’t link back to everyone.
        • Read these posts:
          • “ Linkation , Linkation , Linkation ” by Dustin Luther
          • “ No Readers, No Comments, My Blog Must Suck ” by Jay Thompson
    4. Attracting Readership Fundamentals
      • Comment on other blogs
        • Not just real estate blogs – diversify!
        • Leave your blog URL in the comment sign in, not the comment itself!
        • Add to the conversation
        • Don’t spam, ever. (no advertising, no additional links unless it is very pertinent to comment)
        • Subscribe to comments (if available – and add comment subscription to your blog if it’s not!)
          • WP Plugin
    5. Attracting Readership Fundamentals
      • Participate in Blog Carnivals
        • Carnival of Real Estate (CoRE)
        • Consumer Focused Carnival of Real Estate
        • There are hundreds of Blog Carnivals
      • Host a Blog Carnival
        • CoRE host waiting length is lengthy. But hosts do drop out (often at last minute).
        • It’s a ton of work.
    6. SEO 101
      • Search Engines will likely be your #1 source of traffic:
      • Google will likely be your #1 Search Engine
    7. SEO 101
      • For the love of Pete, write for your readers, NOT the search engines!
        • “ If you write it, they will come”
        • Google is smart. Don’t overstuff “key words” – You don’t need to say “Phoenix real estate” 15 times in one post.
      • Post titles are important. But vary them for readability.
      • Limit “H1” tags on a page – this is typically your post titles. Some say only 1, I use 5 posts on home page. I’ve seen 30 – this is bad.
      • All in One SEO Pack plugin – allows you to add descriptions to each post. Not index archives.
      • Limit tags and categories. Watch “tag bloat”.
      • Good SEO 101 Sources:
        • Bloggers Guide to SEO
        • Online Real Estate Marketing Guide
      • Questions & Answers
    8. A Few Good Blogs
      • Phoenix Real Estate Guy: http://www.PhoenixRealEstateGuy.com
      • Phoenix Real Estate Home (Brokerage Group Blog): http://PhoenixRealEstateHome.com
      • Agent Genius: http://AgentGenius.com
      • AZ Mortgage Guru: http://www.AZMortgageGuru.com
      • CopyBlogger: http://copyblogger.com/
      • The Butterworth Group: http://www.butterhomes.com/blog/
      • ProBlogger: http://www.problogger.net/
      • Future of Real Estate Marketing: http://www.futureofrealestatemarketing.com/
      • Inman News: http://www.Inman.com & Inman Blog Network http://www.inman.com/blog-network
      • Internet Real Estate Success: http://internetrealestatesuccess.com/
      • A single property “blogsite”: http://TatumAndShea.com

    + Jay ThompsonJay Thompson, 2 years ago

    custom

    1115 views, 2 favs, 2 embeds more stats

    Basic steps to building blog readership

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1115
      • 1058 on SlideShare
      • 57 from embeds
    • Comments 0
    • Favorites 2
    • Downloads 23
    Most viewed embeds
    • 50 views on http://www.phoenixrealestateguy.com
    • 7 views on http://azrealestateblogs.com

    more

    All embeds
    • 50 views on http://www.phoenixrealestateguy.com
    • 7 views on http://azrealestateblogs.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories