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Building Blog Readership


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Basic steps to building blog readership

Basic steps to building blog readership

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  • 1. Building Blog Readership Jay Thompson PhoenixRealEstateGuy .com 480-235-4447
  • 2. Introduction
    • My name is Jay, and I have a blogging problem…
    • Designated Broker, Thompson’s Realty
    • Blogs I write or contribute to:
      • Phoenix Real Estate Guy
      • Agent Genius
      • Geek Estate Blog
      • HomeGain Corporate Blog
      • NAR Wisdom
      • Arizona Real Estate Blogging Network
    • Owner, RealtyTechHelp .com
  • 3. Attracting Readership Fundamentals
    • Link out – liberally!!
      • Fight the “but they will leave my site” urge.
      • Think outside the real estate box.
      • Don’t just link to “A-list” blogs. They are typically very nice guys, but simply can’t link back to everyone.
      • Read these posts:
        • “ Linkation , Linkation , Linkation ” by Dustin Luther
        • “ No Readers, No Comments, My Blog Must Suck ” by Jay Thompson
  • 4. Attracting Readership Fundamentals
    • Comment on other blogs
      • Not just real estate blogs – diversify!
      • Leave your blog URL in the comment sign in, not the comment itself!
      • Add to the conversation
      • Don’t spam, ever. (no advertising, no additional links unless it is very pertinent to comment)
      • Subscribe to comments (if available – and add comment subscription to your blog if it’s not!)
        • WP Plugin
  • 5. Attracting Readership Fundamentals
    • Participate in Blog Carnivals
      • Carnival of Real Estate (CoRE)
      • Consumer Focused Carnival of Real Estate
      • There are hundreds of Blog Carnivals
    • Host a Blog Carnival
      • CoRE host waiting length is lengthy. But hosts do drop out (often at last minute).
      • It’s a ton of work.
  • 6. SEO 101
    • Search Engines will likely be your #1 source of traffic:
    • Google will likely be your #1 Search Engine
  • 7. SEO 101
    • For the love of Pete, write for your readers, NOT the search engines!
      • “ If you write it, they will come”
      • Google is smart. Don’t overstuff “key words” – You don’t need to say “Phoenix real estate” 15 times in one post.
    • Post titles are important. But vary them for readability.
    • Limit “H1” tags on a page – this is typically your post titles. Some say only 1, I use 5 posts on home page. I’ve seen 30 – this is bad.
    • All in One SEO Pack plugin – allows you to add descriptions to each post. Not index archives.
    • Limit tags and categories. Watch “tag bloat”.
    • Good SEO 101 Sources:
      • Bloggers Guide to SEO
      • Online Real Estate Marketing Guide
  • 8.
    • Questions & Answers
  • 9. A Few Good Blogs
    • Phoenix Real Estate Guy:
    • Phoenix Real Estate Home (Brokerage Group Blog):
    • Agent Genius:
    • AZ Mortgage Guru:
    • CopyBlogger:
    • The Butterworth Group:
    • ProBlogger:
    • Future of Real Estate Marketing:
    • Inman News: & Inman Blog Network
    • Internet Real Estate Success:
    • A single property “blogsite”: