Building Blog Readership


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Basic steps to building blog readership

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Building Blog Readership

  1. 1. Building Blog Readership Jay Thompson PhoenixRealEstateGuy .com 480-235-4447
  2. 2. Introduction <ul><li>My name is Jay, and I have a blogging problem… </li></ul><ul><li>Designated Broker, Thompson’s Realty </li></ul><ul><li>Blogs I write or contribute to: </li></ul><ul><ul><li>Phoenix Real Estate Guy </li></ul></ul><ul><ul><li>Agent Genius </li></ul></ul><ul><ul><li>Geek Estate Blog </li></ul></ul><ul><ul><li>HomeGain Corporate Blog </li></ul></ul><ul><ul><li>NAR Wisdom </li></ul></ul><ul><ul><li>Arizona Real Estate Blogging Network </li></ul></ul><ul><li>Owner, RealtyTechHelp .com </li></ul>
  3. 3. Attracting Readership Fundamentals <ul><li>Link out – liberally!! </li></ul><ul><ul><li>Fight the “but they will leave my site” urge. </li></ul></ul><ul><ul><li>Think outside the real estate box. </li></ul></ul><ul><ul><li>Don’t just link to “A-list” blogs. They are typically very nice guys, but simply can’t link back to everyone. </li></ul></ul><ul><ul><li>Read these posts: </li></ul></ul><ul><ul><ul><li>“ Linkation , Linkation , Linkation ” by Dustin Luther </li></ul></ul></ul><ul><ul><ul><li>“ No Readers, No Comments, My Blog Must Suck ” by Jay Thompson </li></ul></ul></ul>
  4. 4. Attracting Readership Fundamentals <ul><li>Comment on other blogs </li></ul><ul><ul><li>Not just real estate blogs – diversify! </li></ul></ul><ul><ul><li>Leave your blog URL in the comment sign in, not the comment itself! </li></ul></ul><ul><ul><li>Add to the conversation </li></ul></ul><ul><ul><li>Don’t spam, ever. (no advertising, no additional links unless it is very pertinent to comment) </li></ul></ul><ul><ul><li>Subscribe to comments (if available – and add comment subscription to your blog if it’s not!) </li></ul></ul><ul><ul><ul><li>WP Plugin </li></ul></ul></ul>
  5. 5. Attracting Readership Fundamentals <ul><li>Participate in Blog Carnivals </li></ul><ul><ul><li>Carnival of Real Estate (CoRE) </li></ul></ul><ul><ul><li>Consumer Focused Carnival of Real Estate </li></ul></ul><ul><ul><li>There are hundreds of Blog Carnivals </li></ul></ul><ul><li>Host a Blog Carnival </li></ul><ul><ul><li>CoRE host waiting length is lengthy. But hosts do drop out (often at last minute). </li></ul></ul><ul><ul><li>It’s a ton of work. </li></ul></ul>
  6. 6. SEO 101 <ul><li>Search Engines will likely be your #1 source of traffic: </li></ul><ul><li>Google will likely be your #1 Search Engine </li></ul>
  7. 7. SEO 101 <ul><li>For the love of Pete, write for your readers, NOT the search engines! </li></ul><ul><ul><li>“ If you write it, they will come” </li></ul></ul><ul><ul><li>Google is smart. Don’t overstuff “key words” – You don’t need to say “Phoenix real estate” 15 times in one post. </li></ul></ul><ul><li>Post titles are important. But vary them for readability. </li></ul><ul><li>Limit “H1” tags on a page – this is typically your post titles. Some say only 1, I use 5 posts on home page. I’ve seen 30 – this is bad. </li></ul><ul><li>All in One SEO Pack plugin – allows you to add descriptions to each post. Not index archives. </li></ul><ul><li>Limit tags and categories. Watch “tag bloat”. </li></ul><ul><li>Good SEO 101 Sources: </li></ul><ul><ul><li>Bloggers Guide to SEO </li></ul></ul><ul><ul><li>Online Real Estate Marketing Guide </li></ul></ul>
  8. 8. <ul><li>Questions & Answers </li></ul>
  9. 9. A Few Good Blogs <ul><li>Phoenix Real Estate Guy: </li></ul><ul><li>Phoenix Real Estate Home (Brokerage Group Blog): </li></ul><ul><li>Agent Genius: </li></ul><ul><li>AZ Mortgage Guru: </li></ul><ul><li>CopyBlogger: </li></ul><ul><li>The Butterworth Group: </li></ul><ul><li>ProBlogger: </li></ul><ul><li>Future of Real Estate Marketing: </li></ul><ul><li>Inman News: & Inman Blog Network </li></ul><ul><li>Internet Real Estate Success: </li></ul><ul><li>A single property “blogsite”: </li></ul>
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