Strartegy planning

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Strartegy planning

  1. 1. Presented By: Philomen Prem Mayur Gupta Rahul Pawar Jayesh Raut Pawan Sharma Sanjeev KumarKhandu Chaudhari Swapnil Rathore Under The Guidance of :Mr.Nimish Deshpande1Sir
  2. 2. Introduction These include bar soaps, The worlds leading The brand has stayed hand sanitizers, liquidbrand of antiseptics and contemporary through hand washes, shower a trusted champion of the launch of new gels and antibacterial family health. products wipes Dettol Antiseptic Liquid Usage of the brand is a versatile DETTOL gives rise to tagline says ‐ Be 100% product, which has many many emotions in the Sure uses for protecting your consumers’ minds. family from germsFor first aid and personal Available in a wide range care uses, Dettol Brand evokes positive of sizes from 50 ml to Antiseptic Liquid must imageries and emotions. 500 ml. always be used 2
  3. 3. Product level:Expected CoreProduct: Benefit: Basic Potential Product: Product: 3
  4. 4. Market Potential: a) Market Size: 2005 2006 2007Market Size Value 90.1 103.3 120.2(Rs Crore)Market Size 5719 6499 7339Volume (Kilo Litre)B) MARKET SHARES:Market Share 2005 2006 2007(Value)Dettol 86% 85% 84%Savlon 13% 13% 13%Suthol 0% 1% 2% 4
  5. 5. PRODUCT STRATEGY: 5
  6. 6. Promotion Strategy: 6
  7. 7. Segmentation: Benefit User Status Self- Family Lifeconcept Cycle Personality Lifestyle 7
  8. 8. Targeting: 8
  9. 9. Positioning: 9
  10. 10. Dettol: Be 100% Sure Dettol is the trade name for a line of hygiene products manufactured by Reckitt Benckiser.Dettol Products:• Antiseptic Liquid• Original Soap• Skincare Soap• Re-Energize Soap• Original Handwash• Skincare Handwash• Sensitive Handwash• Fresh Handwash• No Touch Handwash• Hand Sanitizer• Skincare Bodywash• Soothing Bodywash• Shaving Cream with Fresh Fragrance• Washproof Medicated Plaster 10
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