The consumer-based search: a taxonomic reaction   August 23, 2007 Julia Remick Information Scientist Yellow Book USA
User interface for yellowbook.com
About our site <ul><li>Upgraded to taxonomy-driven logic for category searches in December 2005 </li></ul><ul><li>Philosop...
Our taxonomy: properties <ul><li>Product + service taxonomy </li></ul><ul><li>Housed within a proprietary application inhe...
Basic structure of the taxonomy
Heading example
How to sustain and expand a taxonomy <ul><li>Heading development </li></ul><ul><li>Top search term review/repair </li></ul...
Taxonomy + search logic:  Match & relevancy techniques   <ul><li>Boolean logic </li></ul><ul><li>Stemming, fuzzy string se...
Taxonomy challenges <ul><li>Disambiguation/refinement </li></ul>
Taxonomy challenges (con’t) <ul><li>Frequently changing logic </li></ul><ul><li>Universal resolutions often impossible </l...
When taxonomy meets Web 2.0 <ul><li>Collaborative categorization: folksonomies (tags!) </li></ul><ul><li>Issues: </li></ul...
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The consumer-based search: a taxonomic reaction

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Julia discusses the importance of taxonomy at YellowBook and ways in which taxonomy is leveraged to give users the results they are seeking.

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  • Hi everybody. My name is Julia Remick and I am an Information Scientist with Yellow Book USA. I should put out a disclaimer before I begin that I am notoriously incoherent when talking about our taxonomy to people who aren’t immediately familiar with it. But I did show this presentation to a few people beforehand this time, so hopefully, I’m somewhat intelligible. Also, the 3 speakers before me had all the hard work and did such an outstanding job explaining their ideas and experiences with taxonomies, so my job should be easy. We’ll see!
  • The consumer-based search: a taxonomic reaction

    1. 1. The consumer-based search: a taxonomic reaction August 23, 2007 Julia Remick Information Scientist Yellow Book USA
    2. 2. User interface for yellowbook.com
    3. 3. About our site <ul><li>Upgraded to taxonomy-driven logic for category searches in December 2005 </li></ul><ul><li>Philosophy: users first, advertisers second </li></ul><ul><li>Currently maintaining aggressive release schedule </li></ul><ul><li>Business name search also utilizes alias tables </li></ul>
    4. 4. Our taxonomy: properties <ul><li>Product + service taxonomy </li></ul><ul><li>Housed within a proprietary application inherited from our parent company (UK) </li></ul><ul><li>Hierarchical structure with categories represented at the highest level </li></ul><ul><li>Search categories are aligned with print headings and maintained accordingly </li></ul><ul><li>Maintained and developed by team of information scientists </li></ul>
    5. 5. Basic structure of the taxonomy
    6. 6. Heading example
    7. 7. How to sustain and expand a taxonomy <ul><li>Heading development </li></ul><ul><li>Top search term review/repair </li></ul><ul><li>Integration of third-party taxonomies </li></ul><ul><li>Fake it with good search logic </li></ul>
    8. 8. Taxonomy + search logic: Match & relevancy techniques <ul><li>Boolean logic </li></ul><ul><li>Stemming, fuzzy string searching, etc. </li></ul><ul><li>Term frequencies in taxonomy </li></ul><ul><li>Stop lists </li></ul><ul><li>Comparisons to ad content </li></ul><ul><li>Ask the metadata </li></ul>
    9. 9. Taxonomy challenges <ul><li>Disambiguation/refinement </li></ul>
    10. 10. Taxonomy challenges (con’t) <ul><li>Frequently changing logic </li></ul><ul><li>Universal resolutions often impossible </li></ul><ul><li>“ Completeness” of the taxonomy </li></ul>
    11. 11. When taxonomy meets Web 2.0 <ul><li>Collaborative categorization: folksonomies (tags!) </li></ul><ul><li>Issues: </li></ul><ul><ul><li>Often unstructured (non-hierarchical) </li></ul></ul><ul><ul><li>Security, inconsistency, spamming all issues that require vigilant monitoring/editing </li></ul></ul><ul><ul><li>A “growing season” </li></ul></ul><ul><li>Possible solution: taxonomy-directed folksonomy </li></ul>

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