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P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
P&A Black College Football Night In America Ppt 10
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P&A Black College Football Night In America Ppt 10

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BCFNA Overview & Participation Opportunities

BCFNA Overview & Participation Opportunities

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  • 1.  
  • 2. SYMONDS SYNERGY GROUP is a fully integrated boutique consulting firm that focuses in the areas of; Content Development, Brand & Experiential Marketing and Event Production. It is a lab of highly experienced creative, innovative and trend-forward lifestyle thinkers. Our cooperative philosophy and focus is on developing our partners’ brand and business to increase long-term profitability. Embracing the multicultural masses, we build bridges through sports, entertainment, lifestyle and community programs. We create innovative ideas and solutions for diverse urban audiences. Our team’s collective experience includes senior level positions in sports & lifestyle production, advertising, marketing & communications previously held with BET, E! Television, ESPN, MTV Networks, National Basketball Association and Major League Baseball, Nabisco and Florida Football Classic. WHO WE ARE:
  • 3. To inspire, engage and entertain through HBCU sports lifestyle and culture. In the fall of 2010 Symonds Synergy Group will present the best of Black College Sports “Classic” games featuring prestigious and legendary Historical Black Colleges and Universities in the country. It is our goal to bring the premiere “Classic” football games to TV ONE viewers along with the standing tradition of what black college lifestyle has meant to those that have participated in the past and for those that have yet to participate in this experience in the future. OUR MISSION:
  • 4. THE HBCU CLASSIC EXPERIENCE “ Sponsors” preferred brands will be positioned among African American young adult consumers, faculty and alumni to celebrate the culture , creativity and sports lifestyle of Historical Black Colleges and Universities. Experiential contact with a unique on air presentation connects sponsors brands to convert passive “potential purchasers” into serious “intenders” and enthusiastic fans of our partners brands. Conclusively, our efforts are to: - Increase product and brand awareness - Heighten levels of engagement - Stimulate trial - Broaden channels of influence THE EXPERIENCE:
  • 5. Position Sponsors and its retail partners with the Black College Football Night in America platform to create an authentic “experience” that promotes brand affinity, raises awareness and drives engagement among college students. Campaign messaging and custom lifestyle content speaks to the diversity and inclusion benefit of an affluent & upwardly mobile HBCU community: - College Students - Alumni - Faculty Active participation will deliver positive, uplifting experiences to the target audience and drive traffic to retail partners for INCREASED purchase intent across all channels of distribution. CAMPAIGN GOALS:
  • 6. ABOUT THE CHANNEL: Introducing TV ONE – the first 24-hour, African-American network launched just over 5 years ago, TV One is now available in over 50 million homes, and reaches the top 60 African American markets. TV ONE delivers a unique access to African American consumers that find aspirational programming content on the network deeply relevant to the the lifestyle of the total black experience. TV ONE will deliver that market which includes a large and passionate fan base of black college sports aficionados. With this in mind, TV ONE has established itself as the preeminent provider of this exceptional “breed” of family programming, delivering high-quality entertainment to a massive yet under-served market. BROADCAST PARTNER:
  • 7. DEMOGRAPHIC PROFILES: <ul><li>Game Day Profile </li></ul><ul><li>58.2% Male </li></ul><ul><li>41.8% Female </li></ul><ul><li>97.4% African American </li></ul><ul><li>Income Levels: Age: </li></ul><ul><li>32.5% $30,000 - $50,000 18-24 </li></ul><ul><li>16.3% $50,000 - $90,000 24-35 </li></ul><ul><li>51.2% $90,000 + 35-49+ </li></ul><ul><li>TV ONE Network Profile </li></ul><ul><li>34.0% Male </li></ul><ul><li>66.0% Female </li></ul><ul><li>98.0% African American </li></ul><ul><li>Income Levels: Age: </li></ul><ul><li>22.0% $25,000 - $30,000 18-24 </li></ul><ul><li>33.0% $30,000 - $60,000 24-35 </li></ul><ul><li>22.0% $60,000 - $100,000 35-49+ </li></ul><ul><li>23.0% $100,000+ </li></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>Source: TV One Media Group
  • 8. The “Circle City Classic” features the best rivalries in black college football.  The weekend is a celebration of cultural excellence and educational achievement while showcasing the spirit, energy and tradition of America’s Historically Black Colleges and Universities.   Over 175,000 spectators visit downtown Indianapolis for this historic event. MODELS OF SUCCESS: Circle City Classic
  • 9. Unquestionably the most colorful manifestation in the annals of Black College Football, the State Farm Bayou Classic, has become one of the most anticipated events in the nation. The State Farm Bayou Classic, attracts over 200,000 fans who descend upon the city to take part in the festivities and pump more than $50 million into the local economy, annually. MODELS OF SUCCESS CONT.:
  • 10. SYMONDS SYNERGY GROUP and it’s network partner TV ONE will produce (4) four premiere HBCU Football Classic games with a unique micro series woven into the programming mix throughout the game. The micro-series will be the first innovative approach to integrate branded content into on air sports presentations. The short and long term goals of the HBCU Football Classics is to stimulate heightened levels of engagement by alumni and fans to support on-campus sports programs while building brand loyalty for sponsors among target audiences. The content will include the following elements: - Tailgate Experience - Football Classic Game/ Battle of the Bands - Branded Content – micro series concept CONCEPT: BIG IDEA
  • 11. Journey with four African-American young adult males who, for various reasons, find themselves thrust in the midst of enrolling in the number one fraternity on campus. Rather there for the promise of life-long friendships, legacy and tradition, parties and girls, or the instant status that comes from newfound respect; they are suddenly realizing that there’s more joining the fraternity then they imagined. The micro-series consist of short segments woven throughout each quarter of the game, revealing a storyline that starts with a challenge and builds to a climatic payoff, before a resolution in the fourth quarter. Greek Life provides a view inside the life and times, both hilarious and emotionally gripping, of the African-American male Black College experience. MICRO SERIES: GREEK LIFE
  • 12. Comedy icon, actor, radio and television personality, and philanthropist Steve Harvey is the proposed celebrity anchor for the Black College Football Night in America games on TV ONE. Mr. Harvey’s philanthropic efforts is to increase financial support to empower young men and women to receive a higher learning degree and engage in the HBCU lifestyle. Portion of proceeds will be donated to the Steve Harvey Foundation with a special check presentation on the sideline during each game halftime. Mr. Harvey’s presence will enlighten our visitors and sponsors to continue to support in rebuilding our sports legacy as America’s game. CELEBRITY ANCHOR: CHARITY RECIPIENT
  • 13. CLASSIC FOOTBALL GAMES: <ul><li>Game #1 </li></ul><ul><li>LABOR DAY CLASSIC </li></ul><ul><li>Teams: Texas Southern vs. Prairie View A&M </li></ul><ul><li>City: Houston, TX </li></ul><ul><li>Site: Reliant Stadium </li></ul><ul><li>Date: Saturday, September 4, ‘10 </li></ul><ul><li>Attendance: 45,000 </li></ul><ul><li>Game #2 </li></ul><ul><li>ATLANTA FOOTBALL CLASSIC </li></ul><ul><li>Teams: Tennessee State vs. FAMU </li></ul><ul><li>City: Atlanta, GA </li></ul><ul><li>Site: Georgia Dome </li></ul><ul><li>Date: Saturday, September 25, ‘10 </li></ul><ul><li>Attendance: 53,000 </li></ul><ul><li>* Games subject to change based on schedule </li></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  • 14. FOOTBALL CLASSIC GAMES CONT.: <ul><li>Game #3 </li></ul><ul><li>CIRCLE CITY FOOTBALL CLASSIC </li></ul><ul><li>Teams: NC A&T vs. Tennessee State </li></ul><ul><li>City: Indianapolis, IN </li></ul><ul><li>Site: Lucas Oil Stadium </li></ul><ul><li>Date: Saturday, October 2, ‘10 </li></ul><ul><li>Attendance: 45,000 </li></ul><ul><li>Game #4 </li></ul><ul><li>HOWARD UNIVERSITY HOMECOMING </li></ul><ul><li>Teams: Howard Univ. vs. TBD </li></ul><ul><li>City: Washington, DC </li></ul><ul><li>Site: Green Stadium </li></ul><ul><li>Date: Saturday, October 23, ‘10 </li></ul><ul><li>Attendance: 50,000 (Entire Weekend of Events) </li></ul><ul><li>* Games subject to change based on the schedule </li></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul>
  • 15. <ul><li>SOUL ZONE - ULTIMATE TAILGATE EXPERIENCE: </li></ul><ul><li>Imagine the scene… grills burning, music blasting, sun shining, </li></ul><ul><li>beverage passing and kickoff just minutes away. At the other </li></ul><ul><li>end of the huge parking lot is an outdoor stage, the old school </li></ul><ul><li>band is striking up a familiar groove when all of a sudden here </li></ul><ul><li>comes a fresh chart-topping artist putting down a whole new </li></ul><ul><li>Instantly, young and old, students and alum, parents and </li></ul><ul><li>kids, are finding dance moves they never knew they had. </li></ul><ul><li>With spot-on analysis and a comedic flair, viewers are duly amped for the teams to hit the field. </li></ul><ul><li>Meanwhile, the longest dance line in history is forming around the parking lot as the celebrity judges continue to sample and rate the mouth-watering barbecue and all the fixings. </li></ul><ul><li>The Ultimate Tailgate is the compilation of music, live performances, great food and all the pre-game excitement that a half hour can contain. </li></ul>EVENT ACTIVATION: SATURDAY
  • 16. STEVE HARVEY SIDE LINE LOUNGE: Celebrity anchor and comedic icon, Steve Harvey will host the Side Line Lounge, where celebrities, corporate sponsors, alumni and school officials will join Harvey for a side line experience as only he can deliver. Part game analysis and part crowd antics, Steve Harvey’s Side Line Lounge will add an engaging excerpt and comedic twist to the game telecast. Side Line Lounge will feature: - Celebrity, Fans & Sponsor interviews - Interviews with coaches and players - Greek step show presentation - Halftime Battle of the Bands presentation EVENT ACTIVATION: SATURDAY
  • 17. BATTLE OF THE BANDS - HALFTIME PRESENTATION: During halftime our sideline anchor will engage students, faculty, alumni and fans to get their reaction on which HBCU band gave the best halftime performance of the game for school bragging rights. Also during halftime acknowledgements to sponsors, HBCU football legend players and coaches, celebrities and University Presidents. EVENT ACTIVATION: SATURDAY
  • 18. <ul><li>Consumer Activation </li></ul><ul><li>Leverage relationships with African American targeted syndicated radio shows i.e. Steve Harvey Show </li></ul><ul><li>Leverage cross platform alliance with national publication </li></ul><ul><li>Watch & Win sweepstakes on TV One </li></ul><ul><li>Link TV One websites to Football Classic micro-sites </li></ul><ul><li>Cable Affiliates </li></ul><ul><li>Cross channel inventory promoting airings and events </li></ul><ul><li>Consumer ticket giveaways at retail payment centers </li></ul><ul><li>P.O.S. at local advertising clients retail businesses </li></ul><ul><li>Promotional support via cable affiliate newsletter & website </li></ul>MARKETING ACTIVATION cont’d.:
  • 19. <ul><li>TV One On-Air Promotion </li></ul><ul><li>Promote “BLACK COLLEGE FOOTBALL NIGHT in AMERICA“ via on-air promo spots one week prior to game day </li></ul><ul><li>Produce Watch & Win spots for local insertion </li></ul><ul><li>TV One On-Line </li></ul><ul><li>Link with respective HBCU websites to create a micro-site to promote games and events </li></ul><ul><li>E-blasts via newsletter with music downloads and show snippets </li></ul><ul><li>Utilize TV One affiliate database to promote game schedule </li></ul>MARKETING ACTIVATION cont’d.:
  • 20. <ul><li>TELEVISION </li></ul><ul><li>Significant media impressions on-air, online, VOD and in-market: </li></ul><ul><li>National cable programming partner </li></ul><ul><li>In-market event activation </li></ul><ul><li>Celebrity star power at events </li></ul><ul><li>INTERNET </li></ul><ul><li>Search engine optimization of micro-site and page linked to all major search engines and social network sites: </li></ul><ul><li>www.youtube.com , www.facebook.com , www.twitter.com </li></ul><ul><li>TARGETED PRINT </li></ul><ul><li>- Ebony / Jet Magazines </li></ul><ul><li>- HBCU CONNECT </li></ul><ul><li>- Sister to Sister Magazine </li></ul>BRAND BENEFITS cont’d.:
  • 21. Radio: - Local market radio tour - Live radio remotes at participating schools Street Team Activation - Distribution of collateral materials at participating schools HBCU Events - Product sampling encouraged during in market visits (optional) Public & Community Relations - Local and national media outlets - Sponsors retail activation - HBCU online and print publications BRAND BENEFITS cont’d.:
  • 22. <ul><li>Market Activation </li></ul><ul><ul><li>- Category exclusivity for all games </li></ul></ul><ul><ul><li>- Company name recognition as Title Sponsor </li></ul></ul><ul><ul><li>- Premier banner placements in venue to include digital billboards </li></ul></ul><ul><ul><li>- Logo inclusion on print collateral and media releases </li></ul></ul><ul><ul><li>- Category exclusivity on BCFN in America experiential events </li></ul></ul><ul><ul><li>- Booth space for product sampling at experiential events </li></ul></ul><ul><li>Television </li></ul><ul><ul><li>- Micro – series with company branding within (2) selective games </li></ul></ul><ul><ul><li>- Logo inclusion on local cable television spots in key markets </li></ul></ul><ul><ul><li>- (4) Billboards (Per-game, In game and Post Game) Total of 16 </li></ul></ul><ul><ul><li>- (5) :30 (thirty second) commercial announcements Total of 20 </li></ul></ul><ul><ul><li>- Title Sponsor in game Scoreboard (Full Screen & Lower Third) </li></ul></ul><ul><ul><li>- (15) :15 (fifteen second) on air tune in promotional mentions prior to the airing of the game </li></ul></ul><ul><ul><li>- On air interview in broadcast booth with company representative </li></ul></ul>VIP SUITE - ENTITLEMENTS: $150,000 Best package offering complete immersion in activation program…
  • 23. <ul><li>Print </li></ul><ul><ul><li>Logo inclusion as Title Sponsor in page color advertisement </li></ul></ul><ul><li>Radio </li></ul><ul><ul><li>Company mentions as title sponsor on local radio and syndicated broadcast to include on air interviews with company representative </li></ul></ul><ul><li>Digital </li></ul><ul><ul><li>Company logo placement and link to micro-site on partners social media & company websites </li></ul></ul><ul><li>Hospitality </li></ul><ul><li>VIP tickets to each game </li></ul><ul><ul><li>VIP Parking Passes for company executives </li></ul></ul>VIP SUITE - ENTITLEMENTS CONT.: $150,000 Total Media Value: $750,000
  • 24. <ul><li>Marketing Activation </li></ul><ul><ul><li>- Category exclusivity for all games </li></ul></ul><ul><ul><li>- Company name recognition as sponsor </li></ul></ul><ul><ul><li>- Premier banner placements in venue to include digital billboards </li></ul></ul><ul><ul><li>- Logo inclusion on print collateral and media releases </li></ul></ul><ul><ul><li>- Category exclusivity on BCFN in America experiential events </li></ul></ul><ul><ul><li>- Booth space for product sampling at experiential events </li></ul></ul><ul><li>Television </li></ul><ul><ul><li>- Company mention on halftime presentation </li></ul></ul><ul><ul><li>- Logo inclusion on local cable television spots in key markets </li></ul></ul><ul><ul><li>- (4) Billboards (Per-game, In game and Post Game) Total of 16 </li></ul></ul><ul><ul><li>- (5) :30 (thirty second) commercial announcements Total of 20 </li></ul></ul><ul><ul><li>- Sponsor in game Scoreboard (Full Screen & Lower Third) </li></ul></ul><ul><ul><li>- (15) :15 (fifteen second) on air tune in promotional mentions prior to the airing of the game </li></ul></ul>TOUCHDOWN - ENTITLEMENTS: $100,000
  • 25. <ul><li>Print </li></ul><ul><ul><li>Logo inclusion on full page color advertisement </li></ul></ul><ul><li>Radio </li></ul><ul><ul><li>Company mentions as sponsor on local radio and syndicated broadcast </li></ul></ul><ul><li>Digital </li></ul><ul><ul><li>Company logo placement and link to micro-site on partners social media & company websites </li></ul></ul><ul><li>Hospitality </li></ul><ul><li>VIP tickets to each game </li></ul><ul><ul><li>VIP Parking Passes for company executives </li></ul></ul>TOUCHDOWN - ENTITLEMENTS CONT.: $100,000 Total media value: $500,000
  • 26. <ul><li>Marketing Activation </li></ul><ul><ul><li>- Company name recognition as sponsor </li></ul></ul><ul><ul><li>- Logo inclusion on print collateral and media releases </li></ul></ul><ul><ul><li>- Booth space for product sampling at experiential events </li></ul></ul><ul><li>Television </li></ul><ul><ul><li>- Logo inclusion on local cable television spots in key markets </li></ul></ul><ul><ul><li>(2) Billboards (Per-game, In game and Post Game) Total of 8 </li></ul></ul><ul><ul><li>- (2) :30 (thirty second) commercial announcements Total of 8 </li></ul></ul><ul><ul><li>- Sponsor in game Scoreboard (Full Screen & Lower Third) </li></ul></ul><ul><ul><li>- (7) :15 (fifteen second) on air tune in promotional mentions prior to the airing of the game </li></ul></ul>RED ZONE - ENTITLEMENTS: $50,000
  • 27. <ul><li>Print </li></ul><ul><ul><li>Logo inclusion on full page color advertisement </li></ul></ul><ul><li>Radio </li></ul><ul><ul><li>Company mentions as sponsor on local radio stations </li></ul></ul><ul><li>Viral </li></ul><ul><ul><li>Company logo placement and link to micro-site on partners social media & company websites </li></ul></ul><ul><li>Hospitality </li></ul><ul><li>VIP tickets to each game </li></ul><ul><ul><li>VIP Parking Passes for company executives </li></ul></ul>RED ZONE - ENTITLEMENTS CONT.: $50,000 Total media value: $250,000
  • 28. BRAND BENEFITS: <ul><li>We will move the needle by : </li></ul><ul><li>Stimulating increased levels of engagement to generate revenue for HBCU student athletes and their respective athletic programs </li></ul><ul><li>Students, faculty, administrators and community constituents who actively participate in programs will receive redeemable retail partner coupons to increase product consumption and build brand loyalty among the target audience in key markets; </li></ul><ul><li>by: </li></ul><ul><ul><li>Distribution of select coupons at HBCU targeted events </li></ul></ul><ul><ul><li>On-line voting participation reward programs </li></ul></ul><ul><ul><li>Student photo sharing reward programs </li></ul></ul><ul><ul><li>Increasing brand placement/awareness initiatives; and </li></ul></ul><ul><ul><li>sample trial activations among the target audiences </li></ul></ul><ul><li>New sampling and sales opportunities on & off campus </li></ul><ul><ul><li>Experiential marketing events </li></ul></ul><ul><ul><li>Local community service incentives </li></ul></ul><ul><ul><li>Established game site cities as African American family “must do” vacation destination targets </li></ul></ul>
  • 29. <ul><li>Program creates emotional connection with target audience via experiential marketing platform </li></ul><ul><li>Strengthens brand positioning and affinity through strategic partnerships </li></ul><ul><li>Drives sales at sponsors retail centers through transaction based events and promotions </li></ul><ul><li>Connects the sponsors brands to a growing youth movement and strong alumni community on HBCU campuses via relevant, socially conscious programs </li></ul><ul><li>Broadens and optimizes new channels of influence to grow and reward brand loyalty </li></ul>RETURN ON INVESTMENT:
  • 30. For Participation: Partnership; Sponsorship; A La Carte Opportunities Authorized agent for SSG & BCFNA Eugene W. Phillips II Principal [email_address] 407.443.2683 (C) 678.418.3964 (F) “ Your number one choice for organizational effectiveness” Marketing * Branding * Advertising * Placement Product/Service Promotion Phillips & Associates PHILLIPS & ASSOCIATES

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