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Phillip Kingston - The Social Technology Mindset
Phillip Kingston - The Social Technology Mindset
Phillip Kingston - The Social Technology Mindset
Phillip Kingston - The Social Technology Mindset
Phillip Kingston - The Social Technology Mindset
Phillip Kingston - The Social Technology Mindset
Phillip Kingston - The Social Technology Mindset
Phillip Kingston - The Social Technology Mindset
Phillip Kingston - The Social Technology Mindset
Phillip Kingston - The Social Technology Mindset
Phillip Kingston - The Social Technology Mindset
Phillip Kingston - The Social Technology Mindset
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Phillip Kingston - The Social Technology Mindset

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  • 1. The Social Technology Mindset Phillip Kingston CEO, Kingston Group Managing Director of Voyance Capital
  • 2. Overview
    • A different communication mindset
    • Social technology and business
    • Real and imaginary change
    • The role of value in social technology
    • Difference vs. differentiation
    • Opportunities created, opportunities lost
    • Where to?
  • 3. About Me
    • Phillip Kingston
    • CEO of Kingston Group
    • Managing Director of Voyance Capital
    • BCom (Melb), BSc (Melb), MAICD
    • Author of The War for Eyeballs: An Introduction to Internet Marketing
  • 4.
    • Our Action Contract
  • 5. A different communication mindset
    • What is social technology today?
    • What is social technology tomorrow?
    • The universal appeal
    • The ‘new’ generation-specific appeal
    • New behaviour
    • The distraction bubble
  • 6. Social technology and business
    • Business landscape has changed
    • That doesn’t mean your business should...
    • Cost / benefit in social technology
    • Upside potential
    • Downside risk
  • 7. Real and imaginary change
    • Social technology has changed actions, but has it changed thinking?
    • Privacy?
    • Evolutions and revolutions
    • Changes in attitude or behaviour?
    • Bankable change? Is it the same behaviour with a fake moustache
  • 8. The role of value in social technology
    • What is value?
    • How is value exchanged in social technology?
    • Data and Information
    • Why aren’t social technologies profitable?
    • Data has always wanted to be free, acquiring it has not. Information is now free. Data is irrelevant.
    • Who is making money?
  • 9. Difference vs. differentiation
    • Are we actually offering a sustainable competitive advantage or are we just different?
    • When do we use social technology?
    • How should we use it?
  • 10. Opportunities created, opportunities lost
    • With the social technology mindset ever-changing, where are the smart people putting their money?
    • What are the patterns of social technology change?
    • What does the mainstream want out of social technology? What value do they seek?
  • 11. Where to?
    • 2011
    • 2012
    • 2013
  • 12. Contact me
    • www.phillipkingston.com
    • www.kingstondevelopment.com.au

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