Top five tips for creating a digital engagement Strategy

Creating a digital
engagement
strategy
5 things you need to know

Who
are you talking to?
Profile your audience though user groups, interviews, marketing research and existing analytics - allowing you to build personas.
Give them names, make friends with them and constantly question them to gain insight into what YOU should be doing to engage with them.

What
are they listening to?
Understanding how your audience interacts with your message is critical.
Don’t assume they will be on facebook or use apps or whatever.
Digital is far reaching so consider what other channels they tune into and how you can leverage this.

What
have you got to say?
Now adjust your tone of voice to improve engagement and get consistent corporate styles and messaging across channels, not just online.

Get a communications plan. Get a content strategy. It doesn’t matter how cool something looks, if the content sucks your wasting your time.
Stick to these things like glue and keep coming back to your personas to ask, “What would they think of this?”

Deliver
invisible solutions
A digital engagement strategy should never be about the technology. It’s always about the message. Technology shouldn’t be intrusive, it shouldn’t even get noticed, even if it is really cool.
Blend your solutions into the lives of your audience to make them stick.

Innovate

What’s hot today is likely to be tomorrow’s leftovers. Look at trends and keep on top of technology. If you’re a big player shifting focus can be a slow process. You need to know where the next game changer is coming from and you need to be prepared for it when it arrives.

Remember
Its just communication
Forget the labels, it’s all about communication – something we have been doing for a very long time. Remember that and you won’t go far wrong.

Digital
Marketing &
communication
For more on digital marketing: www.phillipjenkins.co.uk

Top five tips for creating a digital engagement Strategy

by Phillip Jenkins on Sep 08, 2011

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Top five tips for creating a digital engagement Strategy — Presentation Transcript