I strategy2010 Day One top 10

iStrategy 2010 Conference – LondonMy Top 10 takeaways | day one

Word of mouth has fundamentally changed.Who do you trust, recommendations from your friends or the movie critic in the times?
Alex Hunter

You have to believe you are creating the best product, the best service in the history of you industry otherwise a new startup is going to come along and bury you.
Alex Hunter

Consumers find video more compelling than display advertising
Andy Chen

Don't go in blind,measure everything.
Alex Hunter

Don't focus on return traffic. Passive brand building messages put you front of mind when users are ready to engage.
Alex Hunter
Alex Hunter

Identify who you want to talk to before you try to talk to them.
Alex Hunter

Internet traffic will have quadrupled by 2014 with video becoming the primary traffic. (CISCO systems)
Andy Chen

YouTube alone is not a strategy
Andy Chen

Twitter currently no.1 (28%) referrer of video online. 19% higher than yahoo and 22% higher than facebook.
Andy Chen

Phillip Jenkins | www.phillipjenkins.co.uk | www.twitter.com/phillipjenkins
All images under creative commons at www.flickr.com/thecriticalpath

I strategy2010 Day One top 10

by Phillip Jenkins on Oct 05, 2010

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