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ANFO: The power of BIG DATAApril 17, 2013How emerging Big Data trendsare influencing Mobile andSocial Networking companies...
Zebra Studios ASA newly incorporated mobile product development studio,co-founded by two ex-Opera Software product manager...
Phillip GrønvoldOpera Software:Product Manager, Mobile200+ Million active monthly users12PB of Big Data monthlyBoston Univ...
Correlation vs. CausationZebra Studios AS ©2013"The real danger for most of us isdiscrimination by statistical inference"S...
Big Data TrendsZebra Studios AS ©2013Big Data proliferationPeople generate dataSocial CurrencyEngagement marketing12341234
Big Data proliferationZebra Studios AS ©2013● Spending on marketing analytics is expectedto increase 66% in 2013**● New te...
Explosive daily data growthZebra Studios AS ©201350 000 hours of content300 Million photos400 Million tweets5 Million chec...
Social CurrencyZebra Studios AS ©2013Consumer trust in source of advertisement*source: Nielsen Global Trust in Advertising...
Buildingshare of voiceEngagement MarketingZebra Studios AS ©2013Identifyknow your customersEncouragepromote communicationL...
Potential marketing valueof Big DataZebra Studios AS ©2013Identify brand influencing indicatorsIncrease revenue per custom...
ANFO: The power of BIG DATAApril 17, 2013Phillip Grønvoldphillip@zebrastudios.net+47 4515 9565Zebra Studios AS ©2013
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Big Data trends in mobile and social industries

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Transcript of "Big Data trends in mobile and social industries"

  1. 1. ANFO: The power of BIG DATAApril 17, 2013How emerging Big Data trendsare influencing Mobile andSocial Networking companiesZebra Studios AS ©2013
  2. 2. Zebra Studios ASA newly incorporated mobile product development studio,co-founded by two ex-Opera Software product managers.Combined 20 years of experience, the Oslo based softwarestudio advises industry organizations on mobile industrytrends, mobile product strategy, and the application ofemerging Big Data technologies.Zebra Studios AS ©2013
  3. 3. Phillip GrønvoldOpera Software:Product Manager, Mobile200+ Million active monthly users12PB of Big Data monthlyBoston University:Management InformationSystems & Applied StatisticalMathematicsZebra Studios AS ©2013
  4. 4. Correlation vs. CausationZebra Studios AS ©2013"The real danger for most of us isdiscrimination by statistical inference"Steve LohrNew York Times
  5. 5. Big Data TrendsZebra Studios AS ©2013Big Data proliferationPeople generate dataSocial CurrencyEngagement marketing12341234
  6. 6. Big Data proliferationZebra Studios AS ©2013● Spending on marketing analytics is expectedto increase 66% in 2013**● New technologies reducing cost of Big Data● Cost efficiency / value of Big Data** According to CMO survey 2013
  7. 7. Explosive daily data growthZebra Studios AS ©201350 000 hours of content300 Million photos400 Million tweets5 Million check-ins** As of Mar 2013
  8. 8. Social CurrencyZebra Studios AS ©2013Consumer trust in source of advertisement*source: Nielsen Global Trust in Advertising SurveyOnline consumerreviews70% 92%33%Recommendations fromfriends & familyPaid TV, magazine, &newspaper ads47%Paid online, socialmedia ads
  9. 9. Buildingshare of voiceEngagement MarketingZebra Studios AS ©2013Identifyknow your customersEncouragepromote communicationLeveragebrand advocates123123
  10. 10. Potential marketing valueof Big DataZebra Studios AS ©2013Identify brand influencing indicatorsIncrease revenue per customer (ARPU)Increase reach per marketing spend121223
  11. 11. ANFO: The power of BIG DATAApril 17, 2013Phillip Grønvoldphillip@zebrastudios.net+47 4515 9565Zebra Studios AS ©2013
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