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AppAcademy #6 Oslo: Global Trends - Apps, Mobile, Social & Big Data
 

AppAcademy #6 Oslo: Global Trends - Apps, Mobile, Social & Big Data

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Keynote presentation @ AppAcademy #6 Oslo in collaboration with Silicon Vikings - Global Trends; Apps, Mobile, Social & Big Data. The age of the mobile "Tidal Wave"

Keynote presentation @ AppAcademy #6 Oslo in collaboration with Silicon Vikings - Global Trends; Apps, Mobile, Social & Big Data. The age of the mobile "Tidal Wave"

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    AppAcademy #6 Oslo: Global Trends - Apps, Mobile, Social & Big Data AppAcademy #6 Oslo: Global Trends - Apps, Mobile, Social & Big Data Presentation Transcript

    • AppAcademy #6June 19, 2013Global TrendsApps, Mobile, Social, & Big DataZebra Studios AS ©2013
    • Mobile "Tidal Wave"Zebra Studios AS ©2013
    • Mobile "Tidal Wave"Zebra Studios AS ©2013"The single most important top-leveltrend is the shift to mobile"Max LevchinPayPal
    • What is "Mobile"Zebra Studios AS ©2013● Mobile phones● Tablets● Wearable tech● Automotive● Industrial internet● Internet of things
    • Changing consumer patternsZebra Studios AS ©2013Consumer trust in source of advertisement*source: Nielsen Global Trust in Advertising SurveyOnline consumerreviews70% 92%Recommendations fromfriends & familyPaid TV, magazine, &newspaper ads47%33%Paid online, socialmedia ads
    • Game ChangerZebra Studios AS ©2013How is the mobile "Tidal Wave"driving global trends?
    • Gartners Hype cycleZebra Studios AS ©2013http://www.gartner.com/technology/research/methodologies/hype-cycle.jspSource: GartnerTECHNOLOGYTRIGGERTROUGH OFDISILLUSIONMENTSLOPE OFENLIGHTENMENTPLATEAU OFPRODUCTIVITYPEAK OFINFLATEDEXPECTATIONSVISIBILITYMATURITY
    • Hype cycle: AppsZebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315Speech-to-SpeechTranslationGamificationHTML5AppStores
    • Global Trends: AppsZebra Studios AS ©2013● At peak of inflated expectations● Business models are innovating or dying● Utilizing new trends for innovation
    • SocialAnalyticsHype cycle: SocialZebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315ActivityStreamsCloudComputing
    • Global Trends: SocialZebra Studios AS ©2013● Has entered trough of disillusionment● Consolidation of major players● Niche & specialization innovation
    • Hype cycle: Big DataZebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315Internet ofThingsComplexEventProcessingBig Data
    • Global Trends: Big DataZebra Studios AS ©2013● Not yet entered peak of inflated expectations● Healthy amount of capital investment● Fighting technology standards & protocols● Exponential growth of data requires advancement instorage and processing
    • Zebra Studios AS ©2013Global Trend driversMobileEclipsing PC internet11DataExponential growth22ConsumersChanging behavior33
    • Mobile "Tidal Wave"Zebra Studios AS ©2013
    • Global TrendsApps, Mobile, Social, & Big DataPhillip GrønvoldE: phillip@zebrastudios.netT: @zebra_studiosZebra Studios AS ©2013