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Iplayer - Monthly Performance Pack 2014
 

Iplayer - Monthly Performance Pack 2014

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January 2014 was the biggest month ever for BBC iPlayer with over 315 million TV and Radio requests, breaking the 300 million barrier for the first time.

January 2014 was the biggest month ever for BBC iPlayer with over 315 million TV and Radio requests, breaking the 300 million barrier for the first time.

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    Iplayer - Monthly Performance Pack 2014 Iplayer - Monthly Performance Pack 2014 Presentation Transcript

    • January 2014 Monthly Performance Pack Christopher Duggan, BBCiPlayer BBC Communications 07753302778 | christopher.duggan@bbc.co.uk
    • Monthly summary – January 2014 Slide 2 • January 2014 was the biggest month ever for BBC iPlayer with over 315 million TV and Radio requests, breaking the 300 million barrier for the first time. • January saw an averageof 10.2m daily requests, the highest ever seen. • The new series of Sherlock wasparticularly popular on BBC iPlayer in the New Year with Episode One – The Empty Hearse generating over 3.6 million requests, making it the third most requested programme to date. The Voice has also had a strong start, along with the new seriesof Outnumbered. • For radio, The Unbelievable Truth and Premier League football were very popular in January, along with the Australian Open and The Now Show. • Some new devicesin homes after Christmas also contributed to the overall increasefor January, with mobiles and tablets accounting for 40% of requests, a total of 127 million overall – another record high. Consistent with previous months: • The profile of BBC iPlayer usershas evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener’sprofile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
    • Index Slide 3 Page Content 4-8 Monthly BBC iPlayer requests by media typeand device type 9 Notes about the data in this report 10 Weekly request latest 6 months 11 Top TV programmes 12 Top radio programmes 13 TV and radio requests - live vscatch-up 14 Use of BBC iPlayer for TV by time of day 15 Use of BBC iPlayer for radio by time of day 16 Profile of BBC iPlayer users 17 Glossary
    • Total monthly BBC iPlayer requests across all platforms, since 2009 Thanks to a combination of a strong content offer, the growth in tablet usage over the holidays and bad weather, BBC iPlayer requests reached a record high in January with 315m requests, +16% on last year’s record of 272m, breaking the 300 million barrier for the first time. Slide 4 16 18 27 24 25 25 26 25 26 26 29 28 32 30 33 30 33 31 27 28 28 31 32 32 35 32 38 33 37 36 37 40 40 44 46 44 46 46 48 45 49 42 45 46 50 49 40 42 61 68 72 74 76 69 77 74 69 63 68 69 74 45 50 52 52 55 51 62 59 61 71 78 86 88 87 84 93 97 86 87 91 86 108 109 114 127 117 122 108 122 120 117 115 113 134 139 143 145 146 142 140 138 125 130 151 150 165 167 174 212 194 200 183 181 170 164 159 176 200 198 202 242 62 69 78 76 81 76 87 85 87 97 107 114 120 116 118 123 130 117 114 119 114 139 141 145 162 148 160 141 159 157 153 155 153 178 185 187 191 192 190 185 187 167 175 196 199 213 207 217 272 262 272 257 257 239 242 234 245 263 266 271 315 Jan09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan12 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-14 Requests for TV programmes Requests for radio programmes Please refer to slide 9 for guide notes. Millionsofrequestspermonth
    • Average daily BBC iPlayer online requests Slide 5 0.6 0.7 0.9 0.8 0.8 0.8 0.8 0.8 0.9 0.9 1.0 0.9 1.0 1.1 1.1 1.0 1.1 1.0 0.9 0.9 1.0 1.0 1.1 1.0 1.1 1.1 1.2 1.1 1.2 1.2 1.2 1.3 1.3 1.4 1.5 1.4 1.5 1.6 1.6 1.5 1.6 1.4 1.4 1.5 1.7 1.6 1.3 1.4 2.0 2.4 2.3 2.5 2.4 2.3 2.5 2.4 2.3 2.0 2.3 2.2 2.4 1.6 1.8 1.7 1.7 1.8 1.7 2.0 1.9 2.0 2.3 2.6 2.8 2.9 3.1 2.7 3.1 3.1 2.9 2.8 2.9 2.9 3.5 3.6 3.7 4.1 4.2 3.9 3.6 3.9 4.0 3.8 3.7 3.8 4.3 4.6 4.6 4.7 5.2 4.6 4.7 4.5 4.2 4.2 4.9 5.0 5.3 5.6 5.6 6.8 6.9 6.4 6.1 5.8 5.7 5.3 5.1 5.9 6.5 6.6 6.5 7.8 2.1 2.4 2.5 2.5 2.6 2.5 2.8 2.7 2.9 3.3 3.6 3.7 3.9 4.2 3.8 4.1 4.2 3.9 3.7 3.8 3.8 4.5 4.7 4.7 5.2 5.3 5.2 4.7 5.1 5.2 4.9 5.0 5.1 5.8 6.2 6.0 6.2 6.8 6.1 6.2 6.0 5.6 5.7 6.3 6.6 6.9 6.9 7.0 8.8 9.3 8.8 8.6 8.3 8.0 7.8 7.5 8.2 8.5 8.9 8.7 10.2 Jan09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan11 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan12 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-14 Daily TV requests Daily radio requests Millionsofrequestsperday(averagemonthly) Averagedaily requestsincreased to 10.2m in January, the highest we have ever seen for iPlayer. Please refer to slide 9 for guide notes.
    • 44 39 40 37 38 38 37 33 37 43 42 45 56 40 38 41 38 38 38 38 43 47 53 53 57 71 127 124 128 122 120 106 108 99 99 102 102 97 110 13 11 8 7 8 10 10 10 10 11 10 10 1230 31 32 28 28 27 27 27 30 34 36 35 39 5 5 5 6 6 6 6 6 6 7 7 7 8 19 15 17 18 16 14 17 18 18272 262 272 257 257 239 242 234 245 263 266 271 315 Jan-13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-14 Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets Mobile devices TOTAL TV and radio: Requests for programmes by device type A growth in the use of new mobiles and tablets over the New Year contributedto the overall increase for January accounting for 40% of requests, a total of 127 million overall and another record high. Tablets in particular saw strong growth with requests up an impressive +77% year-on-year. Slide 6Please refer to slide 9 for guide notes 16% 15% 15% 15% 15% 16% 15% 14% 15% 16% 16% 17% 18% 15% 14% 15% 15% 15% 16% 16% 18% 19% 20% 20% 21% 22% 46% 47% 47% 48% 47% 44% 45% 42% 41% 39% 38% 36% 35% 5% 4% 3% 3% 3% 4% 4% 4% 4% 4% 4% 4% 4% 11% 12% 12% 11% 11% 11% 11% 11% 12% 13% 13% 13% 13% 2% 2% 2% 2% 2% 3% 2% 2% 2% 3% 3% 3% 3% 5% 5% 6% 7% 7% 6% 7% 8% 7% 5% 6% 7% 6% Jan-13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-14 % of requestsNumber of requests (millions) Notes: Before July 13,some Android devices w erebeing mistakenly counted within the “mobile”category. This has now been corrected. Internet TV / connected devices include Freeview and Freesat smart TVs,set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia,Sky,YouView and BT Vision. Games consoles comprise Sony PS3,Nintendo Wii and M icrosoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app,w hich w e are currently unable to classify accurately by device. Some stats from PS3 devices weremissing between 18 Feb – 21 May 2013,and radio data w as under-counted until mid-Jan 2013. 40% 19%
    • TV only: Requestsfor programmes across BBC iPlayer by device type There were a record 242m TV requests in January, with all devices increasing on December. It was mobiles, however, that saw the biggest month-on-month increase of +30%, to reach an all-time high of 45m, whilst tablets saw the greatest overall growth, up by +12.8m requests. Slide 7Please refer t o slide 9 for guide not es 38 33 33 30 31 30 28 24 27 33 31 34 45 37 35 38 35 35 35 35 39 43 49 49 53 66 87 76 79 71 70 63 59 53 58 66 65 62 71 13 11 8 7 8 10 10 10 10 11 10 10 1230 31 31 28 28 27 26 27 29 34 36 35 395 5 5 6 6 6 6 6 6 7 7 7 8 212 194 200 183 181 170 164 159 176 200 198 202 242 Jan-13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-14 Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets Mobile devices TOTAL 18% 17% 17% 17% 17% 17% 17% 15% 16% 16% 16% 17% 18% 18% 18% 19% 19% 20% 21% 21% 25% 25% 25% 25% 26% 27% 41% 39% 39% 39% 39% 37% 36% 33% 33% 33% 33% 31% 29% 6% 6% 4% 4% 4% 6% 6% 6% 6% 5% 5% 5% 5% 14% 16% 16% 15% 15% 16% 16% 17% 17% 17% 18% 17% 16% 2% 3% 3% 3% 3% 4% 4% 4% 3% 3% 3% 4% 3% Jan-13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-14 Notes: Due to a measurement fix,a greater number of tablets are now being correctly identified which caused a step change in tablet requests in August 13. Internet TV / connected devices include Freeview and Freesat smart TVs,set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia,Sky,YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360. Some stats from PS3 devices weremissing between 18 Feb – 21 May 2013. % of requestsNumber of requests (millions) 46% 25%
    • Radio only: Requests for programmes across BBC iPlayer by device type Slide 8Please refer t o slide 9 for guide not es There were 74mradio requests in January - up +7% month-on-month. 6 6 7 7 8 8 9 9 9 10 11 11 122 2 3 3 3 3 3 4 4 4 4 4 5 40 48 49 51 50 44 48 46 41 36 37 36 39 12 11 13 13 15 14 16 15 15 13 16 17 1761 68 72 74 76 69 77 74 69 63 68 69 74 Jan-13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-14 Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets Mobile devices TOTAL Notes: Internet TV / connected devices include Freeview and Freesat smart TVs,set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia,Sky,YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app,w hich w e are currently unable to classify accurately by device. Some stats from PS3 devices weremissing between 18 Feb – 21 May 2013,and radio data w as under-counted until mid-Jan 2013. % of requestsNumber of requests (millions) 11% 9% 10% 9% 10% 11% 12% 12% 13% 16% 16% 16% 16% 4% 3% 4% 4% 4% 4% 4% 5% 5% 6% 6% 6% 7% 65% 71% 68% 69% 66% 64% 62% 62% 59% 57% 55% 52% 53% 20% 16% 18% 18% 20% 20% 21% 21% 22% 20% 24% 25% 23% Jan-13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-14
    • Notes for figures in this report Slide 9 The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBCiStats AV systems. These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 17. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology. • Please quote the source of these figures as “BBC iStats”. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. • All data is for the UK only and excludes listening outside the UK. • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself. • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full- length programmes which have been transmitted on a TV channel or radio station. • BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected.
    • Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky) Slide 10 This data excludes Virgin Media cableand Sky data for BBC iPlayer (see page 9 for moredetails). Averageweeklyrequests also increased in January to 66m, another all-time high. The week commencing 30th December the biggest we have ever seen for iPlayer with requestsboosted by the new series of Sherlock. 35 32 32 32 31 31 32 32 34 36 37 37 38 40 40 40 41 43 41 39 42 41 39 38 39 45 53 50 50 46 49 17 20 18 15 17 17 17 17 16 16 16 16 17 16 14 13 13 15 16 15 17 16 18 16 16 13 14 16 17 17 1652 52 51 48 49 48 49 49 50 52 53 53 55 57 54 53 53 58 57 55 58 57 57 55 54 58 67 66 67 63 65 01-Jul-13 08-Jul 15-Jul 22-Jul 29-Jul 05-Aug 12-Aug 19-Aug 26-Aug 02-Sep 09-Sep 16-Sep 23-Sep 30-Sep 07-Oct 14-Oct 21-Oct 28-Oct 04-Nov 11-Nov 18-Nov 25-Nov 02-Dec 09-Dec 16-Dec 23-Dec 30-Dec 06-Jan 13-Jan 20-Jan 27-Jan WeeklyRequests(millions) TV Requests Radio Requests Please refer t o slide 9 for guide not es
    • BBC iPlayer - top 20 TV episodes, January 2014 (excluding Virgin Media cable and Sky) Slide 11 Sherlock Series 3 Episode 1 3,633,000 Sherlock Series 3 Episode 2 3,002,000 Sherlock Series 3 Episode 3 2,894,000 The Voice UK Series 3 Blind Auditions 1 Episode 3 1,799,000 EastEnders 01/01/14 1,594,000 Waterloo Road Series 9 Episode 11 1,516,000 The Voice UK Series 3 Blind Auditions 2 Episode 2 1,342,000 Waterloo Road Series 9 Episode 13 1,317,000 The Dumping Ground Series 2 Episode 1 1,241,000 The Musketeers Episode 1 1,185,000 Waterloo Road Series 9 Episode 12 1,184,000 EastEnders 17/01/14 1,179,000 EastEnders 03/01/14 1,176,000 EastEnders 31/12/13 1,129,000 EastEnders 24/01/14 1,121,000 Outnumbered Series 5 Episode 1 1,111,000 EastEnders 10/01/14 1,096,000 The Voice UK Series 3 Blind Auditions 3 Episode 3 1,093,000 EastEnders 02/01/14 1,066,000 The 7.39 Episode 1 1,064,000 Sherlock Series 3 Episode 1 3,633,000 The Voice UK Series 3 Blind Auditions 1 Episode 3 1,799,000 EastEnders 01/01/14 1,594,000 Waterloo Road Series 9 Episode 11 1,516,000 The Dumping Ground Series 2 Episode 1 1,241,000 The Musketeers Episode 1 1,185,000 Outnumbered Series 5 Episode 1 1,111,000 The 7.39 Episode 1 1,064,000 Tough Young Teachers Episode 1 1,019,000 Mrs Brown's Boys Christmas Specials 2013 Episode 2 986,000 Call the Midwife Series 3 Episode 1 877,000 Dynamo: Magician Impossible Series 1 Episode 1 872,000 Uncle Episode 1 864,000 Catherine Tate's Nan 04/01/14 855,000 Gnomeo & Juliet 09/12/11 855,000 Silent Witness Series 17 Part 1 815,000 Sun, Sex and Suspicious Parents Series 4: Episode 1 780,000 Death in Paradise Series 3 Episode 1 768,000 Bee Movie 21/08/10 741,000 The Great Sport Relief Bake Off Series 2 Episode 1 734,000 BBC iPlayer Top 20 TV episodes – All Total requests per ep. BBC iPlayer Top 20 TV episodes – most requested episode per series Total requests per ep. Please refer t o slide 9 for guide not es The new series of Sherlock was particularly popular on BBC iPlayer in January, with Episode One – The Empty Hearse generating over 3.6 million requests, making it the third most requested programme todate (behind Top Gear and the Olympic Opening Ceremony). Returning series’ The Voice and Outnumbered were both off to a strong start on iPlayer, and as well as new BBC One drama The Musketeers, and two-parter, The 7.39 which also performed well.
    • BBC iPlayer - top 20 radio episodes, January 2014 (excluding Virgin Media cable and Sky) Slide 12 The Unbelievable Truth Series 12 Episode 3 176,000 5 live Sport Prem League Liverpool v Everton 170,000 The Unbelievable Truth Series 12 Episode 4 167,000 The Unbelievable Truth Series 12 Episode 2 160,000 5 live Sport League Cup Man Utd v Sunderland 155,000 5 live Sport Premier League Man Utd v Tottenham 146,000 5 live Sport Premier League Chelsea v Man Utd 144,000 The Now Show Series 42 Episode 2 137,000 The Now Show Series 42 Episode 1 136,000 The Unbelievable Truth Series 12 Episode 1 126,000 The Now Show Series 42 Episode 3 121,000 5 live Sport 29/01/14 118,000 Tennis Australian Open Day 10 22/01/2014 115,000 Chain Reaction Series 9 Episode 2 114,000 The Chris Evans Breakfast Show 24/01/2014 111,000 Football Liverpool v Oldham 05/01/2014 108,000 The Ashes Test Match Special 03/01/14 105,000 The Radio 1 Breakfast Show 15/01/14 105,000 The Chris Evans Breakfast Show 30/01/14 104,000 The Radio 1 Breakfast Show 24/01/14 101,000 The Unbelievable Truth Series 12 Episode 3 176,000 5 live Sport Prem League Liverpool v Everton 170,000 5 live Sport League Cup Man Utd v Sunderland 155,000 The Now Show Series 42 Episode 2 137,000 5 live Sport 29/01/14 118,000 Tennis Australian Open Day 10 22/01/2014 115,000 Chain Reaction Series 9 Episode 2 114,000 The Chris Evans Breakfast Show 24/01/2014 111,000 Football Liverpool v Oldham 05/01/2014 108,000 The Ashes Test Match Special 03/01/14 105,000 The Radio 1 Breakfast Show with Nick Grimshaw 105,000 5 live Sport FA Cup Man Utd v Swansea City 05/01/2014 99,000 Scott Mills 24/01/14 90,000 Ken Bruce 15/01/2014 88,000 Steve Wright in the Afternoon 24/01/2014 88,000 The Archers 16/01/14 83,000 Desert Island Discs Ray Mears 05/01/2014 83,000 Miss Marple: 4.50 From Paddington 16/04/05 83,000 Annie Mac 24/01/2014 80,000 Today 21/01/14 79,000 BBC iPlayer Top 20 TV episodes – All Total requests per ep. BBC iPlayer Top 20 TV episodes – most requested episode per series Total requests per ep. For radio, The Unbelievable Truth and Premier League Football were very popular in January, along with the Australian Open and The Now Show. Please refer t o slide 9 for guide not es
    • TV and radio requests: live vs catch-up online requests (excluding Virgin Media cable and Sky) Slide 13 This data excludes Virgin Media cable and Sky data for BBC iPlayer (see page 8 for more details). Given the strength of catch-up viewing, the proportion of live requests to TV decreased to 10%, while the proportion of live requests to radio remained stable at 81%. % requests for TV programmes % requests for radio programmes 87 88 88 86 87 87 85 88 88 89 87 89 90 13 12 12 14 13 13 15 12 12 11 13 11 10 Jan-13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-14 On-demand Simulcast 20 17 17 16 16 16 15 16 17 17 19 19 19 80 83 83 84 84 84 85 84 83 83 81 81 81 Jan-13 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-14 On-demand Simulcast Please refer t o slide 9 for guide not es
    • BBC iPlayer – use for TV online by time of day, January 2014 Slide 14 The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 TV viewers BBC iPlayer TV requests Internet users (any website) TV peak – 27.8 million BBC iPlayer peak – 649,000 Internet peak – 28.4 million Note:eachlinehasaverydifferentscale (seepeaks) Sources – TV from BARB January 2014, internet from Nielsen March 2012, BBC iPlayer from BBC iStats January 2014 - see footnotes on final page for more detail Please refer t o slide 9 for guide not es
    • BBC iPlayer – use for radio online by time of day, January 2014 Slide 15Please refer t o slide 9 for guide not es The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it showsthe relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 Radio listeners BBC iPlayer requests for radio Internet users (any website) Sources – radio from RAJAR Q3 2013, internet from Nielsen March 2012, BBC iPlayer from BBC iStats January 2014 - see footnotes on final page for more detail Radio peak – 14.1 million BBC iPlayer peak – 148,000 Internet peak – 28.4 million Note:eachlinehasavery differentscale(seepeaks)
    • BBC iPlayer use by demographic Please refer t o slide 9 for guide not es The profile of users of the BBC iPlayer is measured on a monthly survey of 700+ UK adults. The gender balance has remained fairly stable in recent months. 70 63 59 59 57 56 58 57 57 57 57 55 53 51 53 51 52 50 52 52 51 50 50 53 31 37 41 41 43 44 42 43 43 43 43 45 47 49 47 49 48 50 48 48 49 50 50 47 Q1 08 Q3 Q1 09 Q3 Q1 10 Q3 Q1 11 Q3 Q1 12 Q3 Q1 13 Q3 13 Women Men 38 39 40 42 43 43 43 42 43 42 44 41 41 38 40 39 39 38 39 38 37 37 37 38 40 41 44 41 40 40 42 43 37 40 38 40 40 41 40 40 41 39 39 38 40 39 40 39 22 20 16 17 17 17 16 15 19 18 18 19 19 21 20 22 20 23 22 24 22 24 22 24 Q1 08 Q3 Q1 09 Q3 Q1 10 Q3 Q1 11 Q3 Q1 12 Q3 Q1 13 Q3 13 55+ 35-54 16-34 53 50 49 49 47 50 51 51 Users of BBC iPlayer Home broadband users All TV viewers All radio listeners Women Men 38 34 31 32 39 36 34 33 24 30 35 35 Users of BBC iPlayer Home broadband users All TV viewers All radio listeners 55+ 35-54 16-34 User profiles - TV from BARB (Q4 13), radio from RAJAR (Q4 13), broadbandfromBARB (Q4 13)
    • Glossary Slide 17 • Stream – click to play instantly. • Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions. • Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites. • Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website. • Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer. • Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations. Extra footnotes for slides 14-15 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals