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Accompanying pdf at http://mrsmotivator.com/. Web Content can be a low-cost and delightful form of customer service for your customers. In this workshop, you'll get to do exercises that clarify the location of your customers, work out who they are quite specifically and based on analysis of their current media consumption, form ideas of what they could most usefully get from you.
The video contains suggestions for different types of content and different platforms, including as well as the best known like Facebook, Linked In and Google+, suggestions like Quora, Reddit and Good Reads.
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