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PEP-TF: Social Media Monitoring of the Campaigns for the 2013 German Bundestag Elections on Facebook and Twitter
 

PEP-TF: Social Media Monitoring of the Campaigns for the 2013 German Bundestag Elections on Facebook and Twitter

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As more and more people use social media to communicate their view and perception of elections, researchers have increasingly been collecting and analyzing data from social media platforms. Our ...

As more and more people use social media to communicate their view and perception of elections, researchers have increasingly been collecting and analyzing data from social media platforms. Our research focuses on social media communication related to the 2013 election of the German parlia-ment [translation: Bundestagswahl 2013]. We constructed several social media datasets using data from Facebook and Twitter. First, we identified the most relevant candidates (n=2,346) and checked whether they maintained social media accounts. The Facebook data was collected in November 2013 for the period of January 2009 to October 2013. On Facebook we identified 1,408 Facebook walls containing approximately 469,000 posts. Twitter data was collected between June and December 2013 finishing with the constitution of the government. On Twitter we identified 1,009 candidates and 76 other agents, for example, journalists. We estimated the number of relevant tweets to exceed eight million for the period from July 27 to September 27 alone. In this document we summarize past research in the literature, discuss possibilities for research with our data set, explain the data collection procedures, and provide a description of the data and a discussion of issues for archiving and dissemination of social media data.

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    PEP-TF: Social Media Monitoring of the Campaigns for the 2013 German Bundestag Elections on Facebook and Twitter PEP-TF: Social Media Monitoring of the Campaigns for the 2013 German Bundestag Elections on Facebook and Twitter Presentation Transcript

    • PEP-TF Social Media Monitoring of the Campaigns for the 2013 German Bundestag Elections on Facebook and Twitter Lead: Lars Kaczmirek1, Philipp Mayr1, Ravi Vatrapu* Members: Arnim Bleier1, Manuela Blumenberg1, Tobias Gummer1, Kjeld Hansen*, Abid Hussein*, Zeshan Ali Jaffari*, Katharina Kinder-Kurlanda1, Haiko Lietz, Markus Strohmaier1, Claudia Wagner1, Katrin Weller1, Christof Wolf1, Chris James Zimmerman* 1 GESIS – Leibniz Institute for the Social Sciences * Department of IT Management, Copenhagen Business School Please cite as: Lars Kaczmirek, Philipp Mayr, Ravi Vatrapu, Arnim Bleier, Manuela Blumenberg, Tobias Gummer, Kjeld Hansen, Abid Hussein, Zeshan Ali Jaffari, Katharina Kinder-Kurlanda, Haiko Lietz, Markus Strohmaier, Claudia Wagner, Katrin Weller, Christof Wolf, Chris James Zimmerman. (2014). PEP-TF: Social Media Monitoring of the Campaigns for the 2013 German Bundestag Elections on Facebook and Twitter. Presentation at the Social Media Communication Workshop, May 28-29, 2014, MZES, Germany.
    • Research domain • To examine communication structures in online media and how such data can add new insights in comparison to existing data from surveys, print media analyses, and the TV candidates’ debate. • Describe and visualize dynamics in political debates in socia media: e.g. pure social media phenomena like hypes, memes and hoaxes • Analyze the influence of classical media on social media (e.g. second screen analyses) 2
    • Social Media Data political communication with respect to the German Bundestag election on 22 Sep 2013 CBS Facebook WTS Twitter DBG Sample 3
    • DBG WTS CBS DAS CSS 4 Social Media Corpora RECHERCHEspezial Social media CDU/CSU SPD FDP Grüne Linke Piraten
    • Working Paper: Social Media Monitoring of the Campaigns for the 2013 German Bundestag Elections on Facebook and Twitter Lars Kaczmirek1, Philipp Mayr1, Ravi Vatrapu*, Arnim Bleier1, Manuela Blumenberg1, Tobias Gummer1, Abid Hussein*, Katharina Kinder-Kurlanda1, Kaveh Manshaei1, Mark Thamm1, Katrin Weller1, Alexander Wenz1, Christof Wolf1 1 GESIS – Leibniz Institute for the Social Sciences * Department of IT Management, Copenhagen Business School
    • PEP-TF Fact Sheet • 2346 candidates • 1408 Facebook walls with 469 000 posts • 1009 Twitter accounts with >8 million tweets – +76 gate keepers, such as journalists – +100 authorities • 175 topics and campaign hashtags, #btw13 #partei #hartz4 #maut … • 20 hashtags about #nsa #snowden #yeswescan … • 67% of the candidates have a wall or page, • 43% have a Twitter account 6
    • Corpora 1. Facebook corpus of candidates 2. Twitter corpus of candidates 3. Twitter corpus of media agents 4. Twitter hashtag corpus of basic political topics 5. Twitter hashtag corpus of media topics 6. Twitter hashtag corpus about NSA / Snowden Data collection periods: – Twitter: 20 June 2013 - 17 December 2013 – Facebook: in November 2013 for the period of 1 Jan 2009 – 31 Oct 2013 7 @ @ # # # C
    • C1 + C2: retrieving the Bundestag candidates • Reasonable likelihood of becoming a member of the Bundestag • Stage 1 – Search listings of candidatures – Web, email and telephone call – Continuous update and extension necessary • Stage 2 – Identify and verify Facebook and Twitter accounts – Verification 1. Is a reference to the party, for example a party logo visible? Are Facebook friends and Twitter followers members of this party? 2. Do the candidate’s personal or party website link to the profile? 3. Can the candidate be recognized via image or constituency (for direct candidates)? 4. Accounts used only for private purposes were not included. 8 @
    • Data types 9 Attribute Description guid Unique ID to identify an object, such as the account name Date and time stamps Identify the date and time of an action, such as a like Comment Information about a comment on the wall Likes Information about a like on the wall Post texts Information about the posted text Actor attributes Information about the person who made an action, such as a like
    • Data types 10 Attribute Description _id tweet ID userid numeric user ID screenName alpha numeric user ID name username replyid ID of the original tweet, if this tweet is a reply; otherwise -1 replyuserid user ID of original tweet createdAt date of tweet tweettext text of this tweet
    • Number of tweets per day Note. Green peaks coincide with candidates TV debate and election day. 11
    • Corpus 2: Frequency of Tweets over time  Absolute frequency of tweets is correlated with major political events.  Intensity was highest in the mid & end of campaigning. Gummer et al. (2014)
    • Corpus 2: Frequency of Tweets over time by party  PIRATEN do account for most of the Tweets.  Bias in aggregated distribution when not controlling for parties. Gummer et al. (2014)
    • When Politicians Talk Assessing Online Conversational Practices of Political Parties on Twitter following 14 Lietz et al. (2014) mentioningretweeting
    • Further research agenda • Identification of topics in short texts (140 characters) via unsupervised topic modeling (large PEP-TF corpora) • Identification and visualization of topic drifts over time (small PEP-TF corpora) • Social media data for search support in portals like sowiport – Recommendation services for „hot“ topics, debates and persons
    • Thank you • Gummer, T., Roßmann, J., & Wolf, C. (2014). Candidates’ Twitter Use in the German Election 2013. Presentation at the General Online Research 2014, Cologne, Germany. • Lietz, H., Wagner, C., Bleier, A., & Strohmaier, M. (2014). When politicians talk: Assessing online conversational practices of political parties on twitter. In International AAAI Conference on Weblogs and Social Media (ICWSM2014), Ann Arbor, MI, USA, June 2-4, 2014. • Thamm, M., & Bleier, A. (2013). When Politicians Tweet: A Study on the Members of the German Federal Diet. In ACM Web Science 2013. Paris, France. Retrieved from http://www.websci13.org/ • Weller, K., Bruns, A., Burgess, J., Mahrt, M. & Puschmann, C. (Eds.). (2014). Twitter and Society. New York: Peter Lang. 16