Online Sustainability Symbol Oct28

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Presentation from "2008 Beijing International Symposium on Ecological Restoration" in Mentougou (East Beijing) . Philip McMaster describes efforts to introduce a 3 finger hand gesture meme to influence personal decision-making toward balancing and harmonizing Society, Environment, and Economy, and prepare populations to participate in operating a "Circular Economy".
McMaster also introduces and proposes "Sustainability Day" - the 3rd day of the week (Wednesday) when we focus our thinking on balance, harmony and sustainability. Finally, McMaster proposes re-purposing existing information kiosks located throughout the Olympic cities in China, to utilize the existing infrastructure and volunteer organization to become LOHAS information centers and collection points for used eyeglasses, batteries and cellphones.

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Online Sustainability Symbol Oct28

  1. 1. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Preparing for the Circular Economy (CE) The Sustainability Symbol a memeplex to engage individual consumer and community support – balancing the needs of Society, Environment and Economy 2008 Beijing International Forum on Ecological Restoration 'Multi-level Ecological Restoration and Ecological Civilization: Technological Innovation, Industrial Transition and Community Development' Philip McMaster, Principal Researcher, McMaster Institute for Sustainable Development in Commerce www.SustainabilitySymbol.com
  2. 2. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Global Problems Society Environment Economy www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  3. 3. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Global Problems Misunderstandings about circular economies (systems, issues, science, politics) Investment emphasis on technical solutions (hardware not software) Overwhelming emphasis on economic growth (unbalanced values) Unproductive hysteria regarding climate change (media, agendas) Wide gap of understanding between technical people and non-technical people www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  4. 4. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Global Needs • Cooperation among existing cultures above the singular issue of ownership of property. • Shared new global Sustainability Culture • Strengthened diversity (cultural and biological) • A rational, self-interested, survival-oriented culture that will value balance and harmony above all else. www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  5. 5. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Local Need for a Simplified, Community Capacity Building Tool • Preparation for a Circular Economy (CE) of interrelationship and interdependence • “human decision-making software” leading us to eco-friendly thinking and successful technological remediation. www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  6. 6. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. 3 finger Meme = Peace + One = LOHAS • The 3 Finger “Peace Plus One” Sustainability Symbol is a way to identify a positive attitude and interest in a Lifestyle Of Health And Sustainability (LOHAS) • The meme holds significant potential to engage citizens in the process of balanced and harmonized sustainable development. Reduce -Reuse -Recycle (3R) • Society -Environment -Economy (SEE) • Wealth – Wisdom- Wellness (LOHAS) • Innovation – Social Contribution – Technology • Seed - Tree - Forest • www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  7. 7. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. http://www.youtube.com/watch?v=EkYH6155cBE www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  8. 8. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Open Community Discussion to promote the Circular Economy Distribute 3 Finger Project in Schools Share ideas on the Internet Establish weekly 3 finger Day Utilize Information centers NSW Environment dept. www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  9. 9. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Global Citizen Consumers HAVAS Survey (courtesy Guy Champiss) Perceptions, Concerns & Comprehension Attitudes Willing to be part of the solution www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  10. 10. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Consumer perception of climate change We need to understand 1.) Level of CONCERN 2.) Level of COMPREHENSION (perceived and actual) “The UK, France and Germany seem to show proportionate levels of concern and comprehension, but the US, China and India seem to be knowingly disconnected from the issue whilst Spain leads a small pack that shows what could be considered a fair sense of alarm.” – HAVAS survey Although a global issue, CONCERN - both absolute and relative - can be exacerbated or tempered by three local factors; 1. The state of economic development and the subsequent challenges or complacency. 2. Concurrent socio-economic challenges. 3. The direct physical effects of climate change. www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  11. 11. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. How concerned are you about these issues? Source: HAVAS survey “Consumer perception of climate change and its potential impact on business” www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  12. 12. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Comprehension Consequences Consequences Results Causes Higher temperatures 3.5 giga-tonne excess Pollution Desertification Energy Consumption of CO2 in atmosphere Melting of ice caps Destruction of Nitrous Oxide Meteorological extremes vegetation/deforestation in troposphere Flooding Overpopulation CFCs & HCFCs Disease Waste/rubbish in atmosphere generation Lack of fresh water Population displacement • On the climate change issue, Lack of comprehension of the “big picture” causes fear. (Problem building the argument) • The need is to SIMPLIFY the understanding.
  13. 13. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. The 3 “A”s - an attitude segmentation of climate change perception 1. The Eco-Apathetic 2. The Eco-Attentive 3. The Eco-Absorbed “India, China, Brazil and Mexico average more than 50% of respondents falling into the Eco-Absorbed type. Compare this to less than 20% across the UK, US and Germany and it starts to become apparent that those markets that are broadly labelled developing are showing a far greater degree of engagement with the climate change issue”. - HAVAS Survey www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  14. 14. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. How will Climate Change Affect Us? 81% of respondents agreed with the statement: “In this country we would need to change the way we live our lives a great deal if global warming is to be solved’. “The developing markets – Brazil, China, Mexico and India – all show a far higher level of agreement with this statement than the developed markets. And it’s the same story when asked whether they felt they could make a relevant contribution to solving the problem – whereas the developed markets show approximately 60% of respondents thinking they can, the developing markets of China and Brazil had 91% and 95% agreeing.” – HAVAS Survey www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  15. 15. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. “Our government makes significant efforts to combat the climate change issue” 66% of respondents, agree strongly and somewhat, China clearly leads the world in confidence in government efforts on climate change. www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  16. 16. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Worldly Communities Salt Spring Island Montreal The Spirit of Bethune Sustainability Education www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  17. 17. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Canada Salt Spring Island A Peaceful Community Source: Wikipedia www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce Source: Wikipedia
  18. 18. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Montreal – Dynamic Community Source: City of Montreal - Bethune Source: Wikipedia www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  19. 19. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. quot;We must all learn the spirit of absolute selflessness from him. With this spirit everyone can be very useful to the people. A man's ability may be great or small, but if he has this spirit, he is already noble-minded and pure, a man of moral integrity and above vulgar interests, a man who is of value to the people.” Mao Tse-Tung, from “In Memory of Norman Bethune” Modeling Attitudes www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  20. 20. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Sustainability Education 3 Finger Fun: Learning, Doing and Sharing No. 2 Dayu Primary School in ß Mentougou District of Beijing? www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  21. 21. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Teaching Sustainable Thinking www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  22. 22. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Potential Sustainability Centers Re-purpose Existing Infrastructure Circular Economy / Recycling Information Local Knowledge Community Involvement www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  23. 23. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Beijing Volunteer Sustainability Information Centers www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  24. 24. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. People – Planet - Profit We’re all on the same planet… Government Staff Scientists, Academics Sports People Entertainers Business People Eco-Entrepreneurs etc. www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  25. 25. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Government, Academic, Hong Kong SAR Government Environmental Shenzhen Eco-City and New Town Construction International Forum International Conference Protection Department on Climate Change Sports, Entertainment Olympian Tyson Gay Comedian & TV Host Howie Mandel Adapt the 3 fingers to YOUR language, YOUR culture, YOUR belief system – This meme was created to be regarded as the representation of a common human trait – to optimistically move forward in balance and harmony with Society, the Environment and the Economy. www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  26. 26. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. “Over the next decade...sustainable development will constitute one of the biggest opportunities in the history of commerce”. Stuart Hart, the S.C. Johnson Professor of Sustainable Global Enterprise at Cornell University Harvard Business Review article, “Beyond Greening: Strategies for a Sustainable World” quot;Capitalism at the Crossroads: Aligning Business, Earth, and Humanityquot; www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  27. 27. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Dragonpreneur Training Framework “Entrepreneurship with Chinese Spirit” 2. 1. 3. 4. 5. Communications Relationships Money Creativity Leadership and Innovation to the 2nd finger 5. Leadership (Relationships), we add the “Peace” (V) 4. Creativity & Innovation symbol…making the 3 finger symbol 3. Money Management representing the balance between 2. Relationships Society, Environment and Economy 1. Communications www.Dragonpreneur.com www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  28. 28. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Relationship of Eco-Entrepreneurship and Circular Economy Self- Leading Creative self- expression and thinking skills permitting innovation Individual’s desire for wealth creation, recognition and accomplishment among peers Individual’s connection with the earth / environment and relationship with community. Foundation of Social / Envrionmental safety needs of society.
  29. 29. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Peace Plus One – the Future: Start in China, Share with the World www.PeacePlusOne.com www.SustainabilitySymbol.com 3 Way Thinking – www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  30. 30. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Be the Solution… We know WHAT we can do… ...how to do it …and the potential good it can do for China Let’s share and join the Climate Change Agents… Preparing China and the World for a Circular Economy !/ www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  31. 31. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Click here for 1000’s of Climate Change Agents! www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  32. 32. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Peace Plus One World Sustainability Project The World Sustainability Project “Under Construction… You can lay the first bricks with 3 fingers” Philip McMaster Beijing / Hong Kong / Montreal / Saltspring Island www.PeacePlusOne.com www.SustainabilitySymbol.com PhilipMcMaster@gmail.com McMaster Institute for Sustainable Development in Commerce www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce
  33. 33. Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. Contact Information McMaster Institute for Sustainable Development in Commerce Philip McMaster, Principal Researcher GPO Box 8986 Hong Kong SAR (Beijing Address on Request) www.PeacePlusOne.com Hong Kong SAR Government www.SustainabilitySymbol.com Environmental Protection Department PhilipMcMaster@gmail.com Fund-raising for the Institute at Schools and Universities and for Companies , NGO’s and Governments Seminars, Presentations, Workshops & Consulting: (please contact for more subjects, schedules, costs and program fees) Dragonpreneur 5 Finger Entrepreneurship Training The Sustainability Symbol, Peace Plus One 3 Way Thinking – Integrating into the Circular Economy www.PeacePlusOne.com www.SustainabilitySymbol.com TM© 2008 McMaster Institute for Sustainable Development in Commerce

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