Montpellier Marketing Communications Group is an award-winning, full-service integrated marketing communications consultancy with headquarters in Cheltenham and an office in Soho, London. It has a strong creative team and invests in top talent and processes. It offers public relations, creative, digital, and interactive services with regional and national capabilities across multiple industry sectors. Its core services include campaign planning, public relations, graphic design, advertising, direct mail, web publishing, and crisis management. It has experience working with clients across various sectors, and measures the success of its work through media coverage, website traffic, email campaigns, and case studies.

1. www.montpelliergroup.com
Montpellier Marketing Communications Group credentials overview
We’ve got you covered – the regional and UK communications

2. www.montpelliergroup.com
PR - Creative - Digital : Integrated Communications

3. Why Montpellier?
About us
 Award winning, full service integrated marketing communications consultancy
 We are recognised as an elite consultancy
 HQ in Cheltenham with office in Soho
 Strong creative team with results-focus
 Investment in top calibre people and processes

4. Why Montpellier?
Capabilities
 Regional and national capability
 Practice areas:
 B2B; B2C; B2G:
- Public sector & education
- Health Care
- Built environment
- Business services
- HR & employment
- Engineering & technology
- Professional services
- Hospitality, leisure & lifestyle

5. Why Montpellier?
What we do
Our core services include:
Creative
(as integrated or stand-alone services)
 Campaign Planning
 Press & Public Relations
 Graphic Design
PR &
 Advertising consultancy
services
 Direct Mail
 New Media & Web Publishing
Integrated
 Newsletters & Publishing Project Management
 Crisis & issues management
 Advocacy PR
Interactive

6. Why Montpellier?
Client experience…a selection

7. Why Montpellier?
Directors

8. Why Montpellier?
Process & evaluation
 Media distribution & monitoring
 Montpellier has invested in technology and
systems including Vocus and has access to
the leading industry on line CRM platforms
 Evaluation and reporting systems, including
financials through ProAd
 Process, including status reports and
consultancy meetings; regular reviews and
strategy development

9. Case studies
Army Recruitment
The British Army and Territorial Army (TA) needs to attract around 23,000 new recruits
annually. These targets have to be achieved against an increasingly challenging backdrop: an
unpopular war in Iraq; people being killed or coming back seriously injured from operations in
Afghanistan and alleged suicides in training.
The TA approached Montpellier PR with the mandate of organising a
series of locally based tactical recruitment campaigns:
143 West Midlands Brigade (Shropshire, Staffordshire, Herefordshire, Worcestershire and West Midlands)
145 Brigade (Oxfordshire, Buckinghamshire, Berkshire and Hampshire) plus London District and Wessex (Cornwall to Thames Valley)
49 East (East Midlands and East Anglia)
Support includes:
 Media relations
 Branding/creative/graphic design/production of collateral
 Websites
 Viral campaigns/social networking
 Direct marketing

10. The creative treatment encapsulated the programme’s key strengths. The strapline, ‘Reveal part Potential’, was supported One Army
Recognising that times have changed, the British Army and TA have recently relaunched as Your of a major rebrand. Under by strong v
Case studies
Army Recruitment
Historically, TA recruitment would be centred round cap badges (individual regiments and units
chasing individuals). Recruitment would take place over alternative weekends – a process that
could take as long as 18 months before recruits were qualified. This drawn out process resulted
in high drop out rates, as much as 65 per cent, the key reason given – lack of engagement.
The start point was to create a brand identity for the programme which appealed to
the target audience (students, employed and unemployed men and women aged
17-25). A PR strategy was formulated, creative deadlines set and literature agreed.
Meanwhile market research undertaken vindicated Montpellier’s decision to create
a web portal, which became the engine behind all the campaigns’ communications.
Importantly the portal facilitates e-marketing ensuring all hot prospects were
captured (via both SMS and email) and logged and counted.
A dedicated website was created where traffic was driven. The domain name
www.challengeeast.com was secured. The website carried all the details potential
recruits would need. The website proved a valuable e-marketing tool capturing all
hot prospects data. The website was rich in media content with a strong emphasis
on interactivity in line with the target audience’s expectations of digital platforms.

11. Case studies
Army Recruitment
Within three months, Montpellier had designed and launched a bespoke recruitment
campaign across each brigade. Creating a new brand identity in line with the army’s new
recruiting objectives, Montpellier supported the campaign by delivering a clever marketing
communications toolkit which channelled recruits’ enthusiasm.
A5 leaflets, scratch cards, posters

12. Case studies
Army Recruitment
Integrated communications designed to target specific audiences was at the heart
of Montpellier’s solution for the TA.
2000 copies of both A4 and A3 posters (above) were produced and
circulated in shops, sports clubs, colleges, universities, job centres etc.
Themed on an every day person, the creative was encouraging the target
audience to look within themselves and get more out of life. This was
summed up in the strapline, ‘Reveal your Potential’. 30,000 copies were
printed and cascaded to grassroots levels for dissemination.
Targeted media relations activity:
Montpellier generated a series of high-
profile media activities spanning across
television (BBC Midlands Today –
please see enclosed DVDs), radio (BBC
WM, BBC Coventry and Warwickshire
as well as important FM stations), print
(Express & Star, Coventry Telegraph,
Tamworth Times) and online (BBC
Where I live). In partnership with the
Army, Montpellier broke down each
region into key target areas and secured
coverage as identified.

13. Case studies
Army Recruitment
Data from hot prospects was captured and followed up within 48 hours.
Colleges, FEs, universities and job centres were all targeted under the marketing programme.
Job Centre-Plus, universities,
colleges, sixth forms and
Connexions were all targeted
as part of the marcomms
programme.

14. Case studies
Army Recruitment
The creative treatment encapsulated the programme’s key strengths.
The strapline, ‘Reveal Your Potential’, was supported by strong visuals of an ordinary,
every day man with more to offer life.
Gumtree helped spread WOM and resulted in a series of hot prospects.
SMS - all potential recruits
were asked to text 60300
followed by their postcode.
Prospects were followed up
by personal calls from
careers officers.
Montpellier established a Facebook community to help spread WOM

15. Case studies
Energist UK
Media relations
Targeting key vertical and horizontal media, Montpellier has continued to secure
substantial coverage that demonstrates Energist’s expertise. Drawing on key
personnel as figure heads within the firm, coverage achieved showcases the
company’s in-depth understanding of this dynamic and rapidly changing sector
Three articles are secured per month in key vertical and own industry press
Key messages are measured monthly and assessed

16. Case studies
Energist UK
Leading Part L compliance specialists, Energist UK, has built an enviable reputation for
delivering an unbeatable service, quick turnarounds, and, in particular, solutions. Working with
the UK’s foremost architects, developers, contractors and builders, its team of experts draw on
over 40 years of experience to ensure customers get the results they require.
Established 18 months ago, Energist needed to quickly gain market share to ensure its phenomenal growth continued.
Using a variety of initiatives, Montpellier has provided an integrated approach to its marketing and PR activity ensuring the
client secures its share of voice in a competitive market place; targeting it’s key market sectors.
Support includes:
 Media relations
 Corporate website
 Email campaigns
 Direct marketing

17. Case studies
Energist UK
Corporate website
As Energist moved into its next phase of growth, the company
needed a website that would echo the scale and expertise of the
business and its team
The site need to quickly encapsulate the services and products
offered
Monitoring of the site for hits is completed on a weekly basis
Google adword campaigns have also launched
Where possible, all initiatives from e-shot and direct mail
campaigns to press articles direct recipients and readers to the
website

18. Case studies
Energist UK
E-marketing
Targeting existing and prospective clients, email campaigns are sent to the clients own and bought-in databases
Designed, drafted and distributed by Montpellier Marketing Communications Group
Monitored for read rate and click-throughs all the campaigns have exceeded industry standards

19. Case studies
Energist UK
Direct marketing
Weekly direct mail campaigns have been devised. Templates have been designed to enable the client to amend the
content in-house
Measured via calls into the firm and number of hits on the website

20. Case studies
Silcock Dawson
Leading building services consulting engineers, Silcock Dawson, offer a wide range of
consultancy services throughout the UK and Europe. The firm’s experience encompasses all
types of projects including Commercial, Leisure, Retail, Residential, Mixed Use, Education,
Healthcare, Industrial, Scientific and Technology.
Silcock Dawson’s vision is to be the first choice building services consultant and to
achieve a sustainable and profitable growth whilst conducting its business in a socially
responsible manner. With a turnover of £ 8.5million the firm launched a new sustainable
division and consultancy service on low energy buildings and environmental policy.
Support includes:
 Media relations
 Direct marketing

21. Case studies
Silcock Dawson
Media relations
Montpellier developed a media relations strategy that would enable
Silcock Dawson to showcase its sector expertise and services.
Coverage has been achieved in vertical sector press and includes
opinion pieces and case studies.
The items published are used in direct mail campaigns
Montpellier drafts all the material, works with Silcock Dawson’s clients
in terms of interviews and approvals
In addition, Montpellier liaises with BRE regarding BREEAM
assessments, bench marketing etc.

22. Case studies
Silcock Dawson
Direct Mail campaigns
Montpellier worked closely to develop a direct mail
piece that would enable an over view of projects
pertinent to core markets
This theme has since been rolled out across the firms
regional offices, Leeds, Bristol, Princes Risborough
and London

23. Case studies
Mears
Mears Limited – part of Mears Group - is the leading social housing repairs and maintenance
provider in the UK. The company employs more than 5000 people to maintain, repair and
upgrade people’s homes and conduct work to improve the quality of life for hundreds of
thousands of people in the UK. Mears focuses on the provision of social housing within the
community sector and carries out more than 3,000 repairs each day to 500,000 houses
nationwide.
Montpellier is the retained PR consultancy providing full coverage across the Group’s
operations UK wide.
Repairs and maintenance provider Mears unveils its
role in the Hyde Group eco-friendly refurbishment of
Support includes:
the future on the 23rd of October as part of the
‘Retrofit and Replicate’ project, aiming to achieve
80% reduction in carbon emissions.
 Media relations
Mears in partnership with ECD Architects, have
 Press Office transformed a modest three bedroom terraced
house in South East London for social landlord The
 Internal & customer newsletters Hyde Group into the model of energy
 Corporate blog

24. Case studies
securityXML
This specialist consultancy was launched to develop a truly integrated security networking
solution and to deploy leading edge technologies to make life easier for our customers.
Montpellier conceived the brand identity, developed and built the web and secured high
profile media coverage for this Brussels-based start up consultancy
 Media relations
 Press briefings
 Advocacy
 Lobbying support
 Production of
‘directors’ guide’

25. Case studies
FSI
Originally formed in 1990, FSI was one of the first companies to market a user-friendly windows based
maintenance package, with wider functionality then existing software packages.
With over a decade of experience, FSI, owner and developer of the Concept software range, has
become the leader in development of computer aided facilities management (CAFM) solutions.
Created industry platform Tune into FM event, launched at the London Stock Exchange,
which allows FSI to focus on decision makers in given sectors including social housing,
Local Government Association, etc .
Support includes:
 Event organisation
 Media relations
 Direct marketing

26. Case studies
Leadbitter
Leadbitter has four operating divisions in the UK. These are the Western Division, based in Bristol,
Cardiff and Plymouth; the Central Division, based in Oxford and Coventry; the Southern Division based
in Southampton; and Denne Construction based in Sittingbourne, Kent. The company turnover is
approximately £350 million per annum. Its operations are divided into two businesses, construction and
affordable housing.
.
Corporate and business unit focussed PR
Support includes:
 Media relations
 Support to central marketing team
 Working with CEO, directors and regional execs
 De-facto Press Office for Group & subsidiaries

27. Case studies
Leadbitter
.
Corporate and business unit focussed PR
Support includes:
 Corporate positioning

28. Case studies
The Commercial Group
Leading office services company, The Commercial Group, is committed to doubling in size in the
next five years to a £40million turnover. It is determined to achieve this target responsibly and has
embarked on an environmental strategy that will reduce its emissions by 75% in just three years
As part of an integrated marcomms campaign Montpellier has been responsible for providing support around
Commercial’s corporate PR programme and annual CSR Day in order to re-position key spokespeople as
specialists in environmental and CSR arena.
Support includes:
 Media relations
 Email campaigns
 Dedicated event website

29. Case studies
The Commercial Group
Media relations
On-going media relations supports the corporate programme with activity
specifically for the event achieved four weeks in advance. Montpellier
Marketing Communications Group has worked with Commercial for five years
providing PR and Marketing support.
Montpellier achieves three cuttings per
month in regional and vertical market
press including broadcast
Key words and messages are monitored
each month
Since Commercial has implemented its
CSR and environmental strategy it has
won over £4million of business and
launched its own CSR and environmental
consultancy service

30. Case studies
The Commercial Group
Dedicated event website
Each event has a dedicated website for online registrations and to give delegates more information about the day. A
database of registrations is kept for the client to see delegate numbers and to assist in follow-up phone calls.

31. Case studies
The Commercial Group
Email campaigns
Weekly emails have been distributed to existing and potential clients using the company’s own database and bought in
lists. Every campaign has been monitored with read rates and click through rates exceeding industry percentage success
rates.
Emails are distributed to existing and potential client databases owned by the client.

32. Case studies
Hammonds
Hammonds LLP is a leading commercial law firm with offices throughout the UK,
Europe and in Asia and employs over 1300 people, working out of 15 offices in 7
countries. Montpellier was tasked to raise the profile of its Birmingham office, which had been
overshadowed by more aggressive competitors, and since the acquisition of Midlands firm Edge
Ellison in 2000, Hammonds was in danger of being left out of major corporate deals in the city and
the West Midlands.
Our strategy from the outset was to promote Birmingham as a centre of excellence for the firm, together with profiling of
substantial deals across a range of practice areas, including the lead role across Europe for real estate law. We
established close relationships with the media, introduced partners and specialists to target media showcasing expertise
and client wins, and quickly established Hammonds as one of the major corporate and business players in the legal
market in Birmingham and the West Midlands.
“Since Montpellier has been working with us they
have built considerable trust with senior partners
of the firm and achieved substantial media
coverage – which has been focused and constant.
Importantly, Montpellier has more than lived up to
the impressive pitch recommendations and have
translated the agreed strategies into tangible
results for the firm – increasing our profile
amongst professional audiences, clients and key
media.” Nicola Woodmass, National PR Manager of Hammonds

33. Case studies
Hammonds

34. Montpellier Marketing Communications Group
We’ve got you covered – the regional and UK communications